That's not really correct. CC did focus groups and found people in the desired Peach demo had the impression that Peach was an old people's station. The focus group moderators played younger songs that were played on both Peach and B98.5, and asked the participants where they were likely to hear those songs. For the most part, they said B98.5 for all the younger songs. And this was after attempts to modernize the station and image (i.e. "Today's Peach 94-9").
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That's not really correct. CC did focus groups and found people in the desired Peach demo had the impression that Peach was an old people's station. The focus group moderators played younger songs that were played on both Peach and B98.5, and asked the participants where they were likely to hear those songs. For the most part, they said B98.5 for all the younger songs. And this was after attempts to modernize the station and image (i.e. "Today's Peach 94-9").
B
Biz Listener
Guest
The new PD who wants to blame every failure of his station on his predecessor's bad decisions.
RoddyFreeman said:
You made the obvious point . . . the moment a station’s management runs into a ratings dip and has to turn to a focus group for “the answer”, it is over. Dropping the Peach, followed by the inexplicable lack of creativity (The Lite) was devastating to everyone. Remember at that time Peach was a top 5-7 ranked station (and their only station in the top 12). As everyone knows, shortly after their brilliant “Peach to Lite” change, they abandoned the format.
There actually was a silly notion that the management would admit that they screwed up and go forward with the New Peach. . . . they didn't. What this move did was solidify the obvious - Altanta's CC’s management was the lamest bunch in the southeast. Even much worse than Miami. . . .which was thought to be impossible.
The fact that Atlanta is CC's biggest southeast market and comes equipped with giant signals that scorch the metro, will not matter. They (the new CC, which is really the old CC) still won’t know how to fix it. From now until 8/22/09 they’ll have 12 tries to place one station higher than #11 . . . .what do you think the odds are of that happening?
I suspect total share of the market is of much greater interest than the placement of any particular station. However, now that the bankers are no longer looking over people's shoulders in the open, I'd expect results to appear or heads to roll fairly rapidly.
littlejohn said:
Sure...but that argument wouldn't help CC. Although Project Buzzkill is now pulling in the low 3's...you could add Bull and Project and together they would just beat B98.5 or Kiss alone, depending on the ratings you're looking at.
And don't forget the two Latinos and WGST, although everyone else seems to have forgotten them.
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