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CLICK 101.5 IS ALIVE!

CBS has put a lot of these formats on across
the country and it starts with a lot of buzz
when they launch. Everyone in every market
says the same thing " It's going to hurt
the Mix's of each market." If you do
your research you will find that they all
bombed out! "Just saying"
 
The obvious target here is WMMX. If this move doesn't get them out of the 80s then nothing will. I guarantee that this move was made to take a younger audience away from Mix that doesn't want to sit through the 80s garbage like Rick Springfield, Journey, and the like. The oldest songs i've heard this station play are "Zombie" by The Cranberries and "Two Princes" by Spin Doctors...both those songs were released in 1993...and both fit the target demo.
I look for the playlist to have quite a bit of repetition for at least a week. That's smart programming. They want folks to come and sample the station for an hour or so to get that first impression.
As someone else said, this move will also hit 'XEG to an extent. As an "X" listener, I have been waiting for a station to pop up on the dial like this since they went Active/Alternative when 'TUE decided to go 100% Classic Rock. This station has a great mix of music.
ALSO...jocks will come. They'll run jockless for awhile.
Kiss Country had the same GM that the rest of the Main Line stations had, as well as the same sales staff, so other than Lee Riley, everyone else should be in place and not been cut loose.
Funny...a little while ago during a stop set they played a spot for a gun store in Springfield called Butts and Barrels...more proof that they're running through the KC spot loads to let their contracts run their course. This station will eventually get new advertisers. It'll be interesting to see how long these spots run. I give them a week tops. We'll see.
 
Nice... they have 2. Both Spot A and Spot B. Looks like Main Line is definitely trying to get the word out.

@Radio Dude:

You may be right. Click may not hurt Mix like everyone is anticipating, but if they do remotes, TV ads, and billboards -- it'll be more effective than we think. In the coming months, you may also notice music changes because they'll have to program it to the market. The market will either prove - more chr, more alternative, or more AAA.

@Alan:

This definitely will have an effect on The X's women base. They play enough alternative and rock to steal from them easily. The station also reminds me of both a Gen X station with the '90s they play... and even a litle bit of G101-3 out of Richmond for their modern sound.
 
Doodical said:
@Lovejammin...you are right. They could pull Danielle and Scott to record on Click because it would keep the budget down and voices on the air. Also couldn't they use BC? I heard he still works there and he was on the Edge/X for a long time, right? Thats just my take on it. I'e listened to the stream here in Fort Worth since 6pm last night, I love it.
Click to expand...

That probably would be something to think about, but less of Danielle (Dayton's most annoying voice) would be just fine with me. I have never thought she was all that good.
 
So Mainline springs for TV for Click while -- as far as I can tell -- CC hasn't aired a single TV spot for Gen-X in Columbus since it debuted last summer. All other factors aside, that alone gives Click a big advantage in becoming a viable competitor in Dayton. Sure wish we had a Mainline in Cbus -- not that I like to see people laid off.
 
No matter what we may think of Main Line laying people off/firing them, at least they have taken the time to change the stale face of Dayton radio. CC/Dayton rested on its laurels long ago, and ML and their consultants knew this, hence Fly and Click. Everyone complains about ML giving us jukeboxes, but what about Mix? Besides the Morning Show and afternoons, the rest of the day they're voice tracked. Their midday personality is VT'd...out of San Diego, CA. Now THAT'S a great idea to give the station a "Local Flavor"! What about 94.5? They're all VT'd out of other markets as well. No live, local jocks or remotes, just a laptop on JS's desk. I say if you're not going to have a live, local jock hired on, then just go jockless. At least no one from Florida or California or New York is reading cue cards about a function in a market they've never stepped a foot in.
Click will do well. Anyone that thinks that they won't is either:
A. A CC/Dayton employee, or
B. In complete denial.
CC/Dayton, the market has changed. DEAL WITH IT, AND CHANGE WITH THE TIMES!!!
 
This new station is on a Class A transmitter 300 feet high. This signal
will have a hard time getting into homes and penetrating
office buildings. That's why they are pushing streaming.
Arbitron doesn't integrate streaming in the ratings. So to all of expert
back seat program directors on this board you need to factor in
that it has a small footprint in the Dayton radio market! These formats
are in other markets and only get around a 2 share
on much larger sticks.
 
Radio Dude said:
This new station is on a Class A transmitter 300 feet high. This signal
will have a hard time getting into homes and penetrating
office buildings. That's why they are pushing streaming.
Arbitron doesn't integrate streaming in the ratings. So to all of expert
back seat program directors on this board you need to factor in
that it has a small footprint in the Dayton radio market! These formats
are in other markets and only get around a 2 share
on much larger sticks.
Click to expand...
Remember, this station wasn't designed to be the #1 station in town. This station was designed to take maybe a point from Mix and a point from The X, and perhaps a tad away from CC's 3000 watt flanker WDKF. If they do a 2 share, they'll have done their damage. Mix is already at a 4.7...take a point away from that and they're into the 3s. Click was designed to be a flanker alongside Fly and Hot. Fly plays older stuff, Hot plays the Rhythmic stuff, and Click fills that "Middle void" with their Modern AC format.
Remember folks, WXEG is a 2600 watt Class A...WDKF is a 3600 Class A. Both are directional. This station has double the power at 6000 watts directional, also a Class A. I'm having zero problems picking up the signal in the car or at my house. How's everyone else picking up the signal?
 
This would explain why I can't pick this station up in CINCINNATI because it is a DAYTON station.

This was not made clear in the initial posts... and wasn't until I got to the further posts with the youtube clips was this clear that this was a Dayton station.

Can't pick it up here at all- at least the few times I have tried. I guess this would be good- but then again alot of that "College Rock" that sounds like Nickelback- all sounds the same to me.
 
@alan613
Dude both WDKF and WXEG has more tower
Height than Click. Also both of their sticks
are near downtown Dayton and not in
Urbana! Also someone told me WMMX has
a 7 something share with Adults 25-54
and much higher with women. Advertisers
don't use 12+.
 
Dude:

Click's tower is on the Huber Heights/New Carlisle line...not Urbana. The city of license has been moved from Urbana to Enon.
 
And, Dude:

Mix used to have an 11 share 25-54 mornings. And a 8.5 to 9 share 12 plus. They've been in the 4's lately 25-54. They are under attack and have, sometimes...come up on the bad side in the numbers.
 
Radio Dude said:
That's why they are pushing streaming.
Arbitron doesn't integrate streaming in the ratings.
Click to expand...

Actually Arbitron does integrate reported (diary) or detected (PPM) streaming if it's a 100% simulcast.  If it's not a full simulcast -- e.g. if there are ad-re[lacement insertions -- the streaming will show up separately, but only if it meets the same minimum listening  threshold required for a separate station.  Regardless, streaming is highly unlikely to have any directly measurable impact on Click's ratings.
 
Radio Dude said:
@alan613
Dude both WDKF and WXEG has more tower
Height than Click. Also both of their sticks
are near downtown Dayton and not in
Urbana! Also someone told me WMMX has
a 7 something share with Adults 25-54
and much higher with women. Advertisers
don't use 12+.
Click to expand...
I know they use demo breakdowns when buying spots and not 12+. I was just stating that at one time Mix was the #1 station in town and they've lost half their audience in the last decade. Click can't help their cause much. Even if they take a share, take or give, that'd drive Mix into the low 4s/upper 3s. They were already treading water without Click.
To me, and many people in my demo will agree, Mix needs to dump the 80s music and drop it now. They should be an Adult CHR that leans Hot AC but they're some kind of mish-mash of Classic Hits, Adult Hits, and a Hot AC. Their music is a mess. It should be focused on current artists and not a bunch of Rick Springfield and Pat Benetar.
 
lovejamminoldies said:
Interesting.... they have it centered right in between Hot AC and AAA. Enough to protect 1029 from losing it's younger women audience.
Click to expand...

IMO between Hot AC and Alternative (similar to Click 98.9/Seattle and KUCD/Honolulu) - One Step Closer by Linkin Park definitely isn't AAA
 
Atlantaboy,

You're correct. I was thinking AAA when we talk Black Keys and Florence & The Machine, but that could also be considered alternative I suppose.
 
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