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CNN in :60

B

Banjomax

Has anyone heard this feature? If so, what are your opinions?

A sample can be found at: http://www.cnnradionet.com/PUBLIC/Home/60/

One of my local stations (a sports-talk station) has been using this for a few weeks in morning drive (previously no national news at all). Personally, I can't see this being used on an all-news or news/talk station, but for other formats I think it may work. Thoughts?

Peace.<P ID="signature">______________
It is better to keep your mouth shut and appear stupid than to open it and remove all doubt.
-- Samuel Langhorne Clemens
</P>
 
NBC News/MSNBC has been doing something similar, broadcasting hourly one-minute newscasts. They are (IIRC) distributed by Westwood One.

Here in Boston, the NBC/MSNBC mini-newscasts are aired on a talk station, WTKK-96.9, usually after (during daytime hours) an hourly local newscast.

But I think both the NBC/MSNBC and CNN one-minute mini-newscasts would be better suited for music stations. They would allow music-formatted stations to broadcast hourly news throughout the broadcast day without taking up too much time.
 
> NBC News/MSNBC has been doing something similar,
> broadcasting hourly one-minute newscasts. They are (IIRC)
> distributed by Westwood One.
>
> Here in Boston, the NBC/MSNBC mini-newscasts are aired on a
> talk station, WTKK-96.9, usually after (during daytime
> hours) an hourly local newscast.
>
> But I think both the NBC/MSNBC and CNN one-minute
> mini-newscasts would be better suited for music stations.
> They would allow music-formatted stations to broadcast
> hourly news throughout the broadcast day without taking up
> too much time.

Especially after any future big happening in the war.
 
> Has anyone heard this feature? If so, what are your
> opinions?
>
> A sample can be found at:
> http://www.cnnradionet.com/PUBLIC/Home/60/
>
> One of my local stations (a sports-talk station) has been
> using this for a few weeks in morning drive (previously no
> national news at all). Personally, I can't see this being
> used on an all-news or news/talk station, but for other
> formats I think it may work. Thoughts?
>
> Peace.
>
--------

AP Radio airs similar reports. In addition to their hourly 3:00 newscast, there is a :59 single-topic update at 00:31 and a :59 sound-intensive headline set at 00:55.
 
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