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Comcast Exploring Spinoff of NBCU Cable Networks Into New Company

From: MSNBC Net Worth and Earnings (November 2024)

What is MSNBC's estimated net worth?​

MSNBC's overall net worth is estimated to be around $2 billion. This figure considers various factors such as brand equity, audience reach, and diverse revenue streams. The network's strong viewer loyalty and adaptability in the changing media landscape contribute to this valuation. Source: Net Worth Spot.

How does MSNBC generate its revenue?​

MSNBC generates revenue through multiple channels. The primary source is advertising, with annual revenues ranging from $800 million to $1 billion. Additionally, subscription fees from cable and streaming services, along with income from its popular YouTube channel, play significant roles. Partnerships and sponsorships also contribute to its financial success. Source: Net Worth Spot.

Earlier this year, Paramount was looking to sell BET:


So is BET worth more or less than MSNBC?
Why did Comcast rid itself of MSNBC then?
 
The next question is can you sell these networks off separately or do they go as a package deal.
If someone makes an offer, the board decides whether to consider it or not. Everything has a price.

If someone makes an offer for MSNBC alone, and it’s attractive enough, Comcast could decide to sell it and then spin the other channels as planned.
 
Here is a list of the top tv channels. MSNBC is #14.
I haven't subscribed to linear cable television in over two decades. Why is ESPN2 pulling larger numbers than ESPN proper? Is it like back when MTV moved all the music videos to MTV2?

Also, it's amazing how decrepit these networks' numbers have become. I can't believe most are even still on the air.

I briefly worked at Pacific Bell while still consulting on the side, starting not long after the merger with Southwestern Bell. Was a service representative in the Residence Service Center
Were you at 1010 Wilshire? I think it was Pacific Bell's primary corporate location in the L.A. area, and aside of a few central offices in Alhambra and Montebello, I used to run all around the inside of that place as a kid on weekends when a relative had an upper floor job there. The entire building is now residential.

One my last assignments at Lucent was at a MCI / World com switching center after their bankruptcy.
Do you still have any contacts in that field? I'm very curious about the status of the SS7 PSTN these days. Not just last mile/local loop statistics (e.g. remaining subscriber counts). But especially the actual, internal digital TDM parts. Youtube is filled with videos of urbex people climbing abandoned long lines microwave towers. The internet is full of talk about ILECs wanting to completely scrap their 5AESS/DMS100/GTD5EAX switches. I wonder how much of the nationwide TDM network (as a web of links physically distinct from the internet) still exists, versus how much is being offloaded (invisibly to subscribers) onto IP, etc.
 
It still makes no sense MSNBC to get spun off. During Trump's first term, MSNBC did very well in ratings and Rachel Maddow beat Hannity several weeks at least.
This isn’t about ratings from 4-8 years ago. In 2016, 100 million American homes had cable. This year, it’s 55 million and continuing to fall.

Here’s CNBC’s reporting:

Cord cutting continues to impact the traditional TV business. Comcast lost 365,000 TV customers during the third quarter, it said last month. The industry overall lost roughly 4 million traditional pay TV customers in the first six months of the year, according to analyst firm MoffettNathanson.

By separating Comcast's cable networks from NBCUniversal, it will give them the optionality to merge with other networks, or potentially be sold to private equity, CNBC previously reported. It will also leave room for further investment in the networks, particularly the entertainment division, one of the people said.
 
Why did Comcast rid itself of MSNBC then?
Protect their flagship brand the Peacock app is one of them. Also Comcast has to protect NBC News Now and their local editions like NBC Bay Area, KNBC, WNBC feeds on the Peacock and NBC News apps.

Also MSNBC median age is 71 according to this LA Times article. So NBC was right to cut the cable channels like CNBC and MSNBC and lower the demos. Yes its like when Disney sold ABC radio affiliates KGO, KABC, WABC, WLS two decades ago and sold them to Citadel when they had researched the median age for ABC Radio affiliates to be right where the median age for cable news are at.


The decline in younger consumers using pay TV has cut into one of the strengths of CNN, which has long boasted an audience with the lowest median age in cable news. CNN’s median age was 67 this year, up from 60 in 2017.


That figure is still lower than the median age of the Fox News (68) and MSNBC (71) audiences. But CNN long benefited from being the destination for younger viewers who were not habitual cable news viewers. They could be counted on to tune in during major breaking news events. Not so much anymore.

 
Why did Comcast rid itself of MSNBC then?

Wall Street hates a business that makes a steady profit because it's a casino culture and they can't cash in unless there's "growth".

If you owned a business that consistently made a million dollars every year, you would probably be very happy. If wall Street investors owned it they would be very angry because they think it's supposed to make exponentially more every year, with no ceiling, forever. They don't care about a quality product that makes a consistent but level return.

Cable TV is not adding new customers so while MSNBC still has a loyal audience and makes money, that's not good enough for the owner or the "investors".
 
If wall Street investors owned it they would be very angry because they think it's supposed to make exponentially more every year, with no ceiling, forever.

Homeowners feel the same way. If you paid $100K for a house, you want to be able to sell it for a lot more money. Forget the fact that you've been living rent free in that house for years. When it's time to sell, you want to make money. That's why housing prices continue to increase.

Keep in mind a lot of investors aren't individuals, but institutional accounts, made up of 401K and other retirement and pension plans. You might actually own stock in Comcast and not know it.
 
Wall Street hates a business that makes a steady profit because it's a casino culture and they can't cash in unless there's "growth".

If you owned a business that consistently made a million dollars every year, you would probably be very happy. If wall Street investors owned it they would be very angry because they think it's supposed to make exponentially more every year, with no ceiling, forever. They don't care about a quality product that makes a consistent but level return.

Cable TV is not adding new customers so while MSNBC still has a loyal audience and makes money, that's not good enough for the owner or the "investors".

I mean, yeah, but there's also a lot to be said for seeing the cliff ahead, not wanting to drive off it, and cashing out while you're still making money.
 
Challenge for a potential buyer of MSNBC is rebuilding the news gathering and reporting after being completely separated from the resources of NBC News.

The same challenge exists for a spun-off but not sold MSNBC.

Either money would have to be available for MSNBC to have its own independent newsroom, news would have to be contracted out with a third party, or news would no longer be a major part of programming and MSNBC would go 24/7 opinion.
 
Challenge for a potential buyer of MSNBC is rebuilding the news gathering and reporting after being completely separated from the resources of NBC News.

The quick and easy way is simply make them an affiliate of NBC News, with access to that reporting in exchange for clearing spots. Reporters would still be available as guests in the same way MSNBC uses reporters from various newspapers and media. Those reporters receive an appearance fee in accordance with AFTRA.

Also MSNBC occupies studios and office space at 30 Rock, AKA the Comcast building. I've had conversations with operations people there, and they tell me even though MSNBC is currently owned by NBCUniversal, they are still charged for that space for accounting purposes. So the spinoff would likely inherit the lease for the space.
 
The same challenge exists for a spun-off but not sold MSNBC.

Either money would have to be available for MSNBC to have its own independent newsroom, news would have to be contracted out with a third party, or news would no longer be a major part of programming and MSNBC would go 24/7 opinion.
You would think though MSNBC content could boost Peacock. Rachel Maddow does once a week now, which could fit perfectly on Peacock and other MSNBC shows. SNL and Seth Meyers on there would seem to go well with MSNBC content and if they merge with Paramount or someone it would bolster their political presence further.
 
Why do MSNBC and CNBC have to be audio/video services, why can't they be audio only streaming services with an associated website containing short videos of some of their stories?


Kirk Bayne
 


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