Hans:
I'm not sure where we disagree. I don't believe that either Movin' or Jack, if they are in fact the oldies formats of the present day, will be as broad-based as K-EARTH.
But I do believe that 35 or 40 years is a long time for the same records to be getting daily airplay. It's some kind of record (of the historic, not the sound reproduction type), not even seen in daily radio on major stations in our parents' generation, as hidebound as we thought them to be when we were teenagers listening to KHJ. And I don't think that record will go a lot farther.
To the people that own radio stations, a listener between 35 and 40 is getting a little too close to the upper end of the demo. Records that old are beyond consideration.
Any of these sound familiar?
"Some of These Days" by Sophie Tucker with Ted Lewis's Jazz Band
"Valencia (A Song of Spain)" by Paul Whiteman & His Orchestra
"When the Red, Red Robin Comes Bob-Bob-Bobbin' Along" Paul Whiteman & His Orchestra
"He's The Last Word" by Ben Pollock & His Californians
"When My Baby Smiles At Me" by Ted Lewis & His Jazz Band
"In A Little Spanish Town" by Paul Whiteman & His Orchestra
"Red Hot Henry Brown" by Margaret Young
"Ya Gotta Know How To Love" by Esther Walker
"Black Bottom" by Johnny Hamp's Kentucky Serenaders
"Do, Do, Do" by Gertrude Lawrence
Well, in 1966, when we were listening to the Beatles and the Stones and the Spoonful, those were 40-year old records...the Top 10 from 1926. Not a one of 'em getting play on KMPC or KFI.
Improvements in technology, support from inclusion in commercials and movies and the fact that some (but by no means all) of today's music has its roots in rock has kept 1966 music from being as completely alien to the younger (under 35) people of today as the list above is to us, but not by a lot. I can't blame radio station owners for recognizing that and attempting to serve an audience born after 1971.
---Michael Hagerty