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Coming Soon to a Station Near you, It ...
- Thread starter jmtillery
- Start date
WXJZ, being locally programmed, could be one of the flagship stations for reinventing the format and down-aging it if they wanted to. The music is available, you just have to focus on melody instead of riff and groove, add some energy and entertainment to the package (put some life into it) and drop all the B/EZ affectations (long sets of slow grooves, jocks with fake announcer voices, etc..) They are in a young skewing market..they could do it but ya gotta take the blinders off, and think of it as pop instrumental instead of jazz..
I was unaware that WXJZ was locally programmed. I was under the impression it was carrying a satellite feed with local liners inserted for local identity. Then again, I have not listened to WXJZ in quite some time so that explains why I was unaware of the current programming status.
Certainly there are things that can be done to improve listening with a smooth jazz format. As AnotherCat has suggested, bringing more life to the format and doing away with the long slow music sets would certainly enhance the programming towards targetting a younger demo. At last count Gainesville has a median age of 28. So, in essence, you are looking at programming towards a 28-year old, but not all 28-year olds. The Smooth Jazz format tends to target an upper scale, higher educated listener, much the same as NPR. Keeping this in mind, to make smooth jazz work well, you would target an upper scale, professional, educated 28-year old, provided there are enough in this target demo to make the format viable and sellable to advertisers.
Certainly there are things that can be done to improve listening with a smooth jazz format. As AnotherCat has suggested, bringing more life to the format and doing away with the long slow music sets would certainly enhance the programming towards targetting a younger demo. At last count Gainesville has a median age of 28. So, in essence, you are looking at programming towards a 28-year old, but not all 28-year olds. The Smooth Jazz format tends to target an upper scale, higher educated listener, much the same as NPR. Keeping this in mind, to make smooth jazz work well, you would target an upper scale, professional, educated 28-year old, provided there are enough in this target demo to make the format viable and sellable to advertisers.
DJ MO dude, WYKS doesn't even have you listed as a weekend talent on their home page, that's not right, so what's up with that? Your entitled....
MO, KISS is tied for 1st with KZY women 18-34.
However, KZY's weekly cume is nearly double.
However, KZY's weekly cume is nearly double.
Actually that is a 1987 paradigm that kinda came out of the era and the fact that the format started in LA. This music can pull a larger and younger skewing audience as well as a "real people" audience. I've seen it work that way live and made it work that way on the radio. Working class people, people from all walks of life, get off on this music too. It's just the snobby presentation on the old-line stations and the slow dreary music that scares people off. The presentation on SJ stations is actually now more stuffy and formal than the classical programming on NPR. That's just wrong
only about 5 % of contemporary instrumental music is smooth jazz and the other 95% is a lot more enjoyable and younger-skewing.AnotherCat said:Actually that is a 1987 paradigm that kinda came out of the era and the fact that the format started in LA. This music can pull a larger and younger skewing audience as well as a "real people" audience. I've seen it work that way live and made it work that way on the radio. Working class people, people from all walks of life, get off on this music too. It's just the snobby presentation on the old-line stations and the slow dreary music that scares people off. The presentation on SJ stations is actually now more stuffy and formal than the classical programming on NPR. That's just wrong
Specifically how would you make smooth jazz more attractive to the average 25-54 adult? In L. A. KTWV has done well by adding adult contemporary to the mix with some core jazz remaining. So, are you suggesting presenting a format similar to KTWV, or are you remaining bullish on straight smooth jazz? What is your overall assessment of WXJZ as it is today?
DJ Mo said:
Shane Finch has, in my opinion, done an outstanding job in recreating yesterday's Top 40/CHR radio on WMFQ. And with the aging demos who grew up listening to the classic hits, it makes good business sense to add more 80s music as the 70s group is getting older and will eventually age out of the 25-54 target demo. Of course this may alienate some of the 70s listeners, but I believe overall the 80s will enhance the station image and market share. As for me personally, I prefer 70s with little or no 80s, and that is easily explained - I'm fast approaching the top end of the 54 age limit. Interestingly I played some of the 80s hits on two different 100kw FMs when they were hits, so I like some of the music. I just prefer, personally, all 70s.
On another side note, WMFQ as "Big 92.9" is beginning to sound close to the same as it did when it was simply adult contemporary "Q 92.9". It appears over the previous seven years since becoming "Big 92.9", WMFQ is coming full-circle.
C
cd637299
Guest
WMFQ is the only oldies-based station I know of to have actually played "I'm Not Lisa" by Jessi Colter! That really threw me!
cd
cd
M
MN Maniac
Guest
cd637299 said:
We played it when the station was (Lite A/C) 'Q-Lite 92.9FM', too. I know. I was there!
Mark, can't say I really have a favorite.
Some I enjoy, others I hate.
SKY has a good line-up of talkers but terrible, terrible news. The news on SKY is a joke.
During the day when I want real news along with those same talkers I flip over to WOKV/Jacksonville.
THAT is one hell of a N&T station for this area.
Some I enjoy, others I hate.
SKY has a good line-up of talkers but terrible, terrible news. The news on SKY is a joke.
During the day when I want real news along with those same talkers I flip over to WOKV/Jacksonville.
THAT is one hell of a N&T station for this area.
ThatGuyOnTheRadio said:
There's no doubt about it WOKV definately has its act together and presents a superior news-talk product. I always thought WRUF 850 was in the perfect position, with its J-School Journalism students, to offer a superior local news department for Gainesville. In fact WRUF could possibly work out a cross promotional partnership arrangement with the Gainesville Sun, taking advantage of two tremendous news resources, in making that a reality.
MN Maniac said:
Here's just a bit of WMFQ trivia for you.
Originally WMFQ was a class A FM operating on 92.7 and was known as Q 92 for Quality 92. The call letter origin is We Mean Fine Quality. WMFQ originally was completely automated, programming "Just Beautiful Music" from Bonneville International. The 92.7 frequency was originally assigned to Inverness, but was re-assigned to Ocala after 102.3 was taken from Ocala and re-assigned to Dunnellon. The 102.3 frequency went to WTRS - Welcome To Rainbow Springs - in 1969.
When WMFQ moved frequency to its present 92.9 C2, the moniker was changed from Q 92 to EZ 92.9. Shortly thereafter it became Q-Lite 92.9 FM with a format tweak to soft A/C before it was shortened to simply Q 92.9 after Bob Hauck sold WMFQ to Asterisk Communications, Inc.
It became Big Oldies 92.9 in 2003, with a complete format change to predominantly 60s oldies. That moniker was soon shortened to Big 92.9 with a music lean towards mostly 70s and now 80s Top 40 hits added to the mix.
I really like that Big 92.9 has a huge library & actually plays those songs you don't hear too often on other stations, or at all. It also sounds like these guys still have fun, rather than just doing breaks. I'm not a big fan of the 70's, but I really like the 60's & am in the generation that loves the 80's & 90's. I am just one year over JMTillery's listed median age for this market.
It's not over-the-top unintelligible like the guy at Sunny FM in Orlando. I'm all for the energy & being like what Top-40 used to sound like in the early 90's, but not too much on the caffeine. LOL.
It's not over-the-top unintelligible like the guy at Sunny FM in Orlando. I'm all for the energy & being like what Top-40 used to sound like in the early 90's, but not too much on the caffeine. LOL.
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