L
LinoNYC
Guest
dumber than a box of hair said:LinoNYC said:I have checked repeatedly over the recent years for any hard ratings evidence, as you are well aware, there is none.
There are none so blind as those who will not see. The ratings evidence is right in front of you. Demographics. Find me the number of listeners to AM radio under the age of 50. Keep moving the age down. Look at the evidence.
Wrong. When music formats moved over to FM, what formats were put on AMs? Talk. News. Sports. Formats that young people have no interest in. Again, the ratings are the evidence. Talk/news/sports formats, with precious few exceptions, have no listeners under age 50. AM stations abandoned music formats, and that's why the young people abandoned AM. After all, they put up with inferior audio quality for decades before the switch, even when they had LP records and Dolby cassette tapes available to them.
It's not better audio that's going to bring them back, and it's not going to happen overnight, even if HD-AM could fly...which it can't.
I've got to admit you have me dumbfounded by your response.
How can someone with your experience and longevity be so at-odds with the history of his own industry?
One of your former employers (ABC) formed a talk network in the early 1980s because they had seen what was happening to their AM O&Os and perceived a wider market among other AM operations that had lost the youth/music audience.
At the time (early 80s) I read two articles that were critical of this decision, they pointed out that Talk, Nostalgia and even oldies were essentially terminal formats with fixed audiences that would eventually age-out,
"Eventually" is here.
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If you doubt that quality is/was the downfall of am for young listeners, entertain this thought of mine: If WABC had AM iboc and sounded as it can now, back in 1982 do you think a crap gonzo station like Z-100 would have gotten off the ground in 1983?
If AM had sounded then as it can today with iboc we wouldn't be seeing this "shortwaving" of the band.
It's not better audio that's going to bring them back, and it's not going to happen overnight, even if HD-AM could fly...which it can't.
You may be right. Tragedy. Waste.
Lino