como esta WNUA?

[BRNout]

In this case, mostly Mexicans with a few Guatemalans (Guatemaltecos) and Salvadoreans mixed in for good measure. Not many Puerto Ricans or Dominicans in this market.

The Hispanic market is 75% Mexican, followed by 11% Puerto Rican. Central Americans are 2.5% and South Americans are 2.5%. The remainder are US born Hispanics who did not identify a heritage... in this case, mostly Puerto Rican in heritage as, until the last couple of decades, the majority group was from Puerto Rico.

David, thanks for the clarification. I didn't realize that there were that many Puerto Ricans here; then again, most are probably pretty well assimilated and are as apt to listen to English language programming as they are to Spanish. The Spanish language media here pretty much focuses on all things Mexican with a bit for the (northern) Central Americans.

There must be some here, as Pollo Campero opened a few shops in key areas around Chicago.

 

[skywatchbob]

It is sad to see less and less for us "whites".
Hispanics' gain is our loss.
Not only do we have one less choice, we have one less genre to listen to.

I wonder what the future will look like. Will radio be worth listening to down the road?
Granted, I don't care that much for smooth jazz, but there are others who do and will no longer have it on the radio.
Country only has one station here. I hope it's not going away.
Ditto classical.
Rock has quite a few choices for now.

We'll see what things will look like in a few years.

Radio is becoming less and less diverse.

I don't know about "less diverse." I'd say it's becoming MORE diverse but in ways that aim at non-whites, more reflecting the true diversity of the population. So looking it it from a narrow point of view, it may seem less diverse for you. But for those who live in a country where everyone speaks a foreign language, radio is becoming MORE diverse.

The other thing that's pushing this is not simply the quest for more dollars, but also the obvious lack of growth in this particular format, both from the music industry and the audience. Not a lot of new exciting artists in smooth jazz. Not a lot of younger audiences attracted to it.

 

[davideduardo]

It is sad to see less and less for us "whites".
Hispanics' gain is our loss.

"Hispanic" is not a race... it's basically a heritage based on a language. Most Hispanics are classified in the Census as "white."


Not only do we have one less choice, we have one less genre to listen to.

Granted, I don't care that much for smooth jazz, but there are others who do and will no longer have it on the radio.

What is happening here is what has happened to formats like MOR, Standards, Beautiful Music. As the listeners age, at some point they become predominantly over-55 and of minimal, if any, interest to advertisers. So stations either evolve in a format, or they change to something with more under-55 listeners. This wil happen over and over as long as there are formats... even Internet formats... that depend on advertiser support.

 

[davideduardo]

David, thanks for the clarification. I didn't realize that there were that many Puerto Ricans here; then again, most are probably pretty well assimilated and are as apt to listen to English language programming as they are to Spanish. The Spanish language media here pretty much focuses on all things Mexican with a bit for the (northern) Central Americans.

Since there is no Caribbean specific programming, you are likely right that most Puertorriqueños will listen to English radio. In NY where there is more focused radio for them, even third generation listen to the tropical station as the heritage music is very strong with that group.

There must be some here, as Pollo Campero opened a few shops in key areas around Chicago.

I'm not Guatemalan, but I'll throw all cholesterol and fat considerations to the wind for an order of Campero. If you have not tried it, it is sensational.

 

[patwkelley]

Missing your Smooth Jazz?....tune to 87.7FM WLFM...Chicago's new Smooth Jazz station. Tell me what you think..

 

[Hoosierky]

Here in Indy, when 93.1 went from CHR (WNOU) to news/talk (WIBC), Radio-One and Emmis struck a deal that sent the calls and format (along with some staffers) to 100.1, which was a smooth jazz formatted station. Radio-One blew out everyone with the SJ format, plugged in the CHR folks, and whammo, instant station.

Down south here we have 3 stations with different formats for Hispanic listeners. None of them owned by CC.

 

[BRNout]

I'm not Guatemalan, but I'll throw all cholesterol and fat considerations to the wind for an order of Campero. If you have not tried it, it is sensational.

Oh YES, I love Pollo Campero! Take a flight from San Salvador to the US and the cabin ends up smelling of chicken because so many people stop by the PC at the airport and buy boxes of it to take to the states. I must admit being guilty of the same thing! It's 100 times tastier than anything the colonel has come up with!

Interesting to watch that company evolve because it's based in Guatemala City but has seen it's most incredible success in El Salvador. They're all over Central America and have sneaked as far south as Guayaquil, Ecuador. When they moved to the states, they targeted areas with lots of Salvadorenos first (northern VA, LA basin, Houston) before expanding to the areas with more Guatemalans. That's where Chicago came in, I'd imagine.

 

[EnbyCee]

In this case, mostly Mexicans with a few Guatemalans (Guatemaltecos) and Salvadoreans mixed in for good measure. Not many Puerto Ricans or Dominicans in this market.

Not many Puerto Ricans in Chicago? Ever been to Humboldt Park? Logan Square?

 

[elchupacabras]

Playlist-wise, WNUA looks very good and solid. Research is right on target. Much better launch than GRC attempted to do in LA with KMVN. I think the station should do well in Chicago. Very impressed with the selections I have seen via yes.com.

 

[BRNout]

In this case, mostly Mexicans with a few Guatemalans (Guatemaltecos) and Salvadoreans mixed in for good measure. Not many Puerto Ricans or Dominicans in this market.

Not many Puerto Ricans in Chicago? Ever been to Humboldt Park? Logan Square?

Compared with New York, Philly, Orlando or Hartford, no. Are you sure that all of those folks you saw were Puerto Ricans? Even if so, they're vastly outnumbered as a Hispanic group by Mexicans. If they weren't, CC could have flipped to "Rumba 95.5" - but they didn't. And, the rest of the market's Spanish language stations tend to aim at the Mexican population. Anyway, most Puerto Ricans here are second or third generation and, as such, are far more likely to tune in to B 96.3 or Kiss than they are to the Ranchero stuff on 107.9 or El Pistolero (and more Ranchero music) on 105.1. They are no more interested in that kind of music than is a white guy in Naperville.

 

[davideduardo]

Playlist-wise, WNUA looks very good and solid. Research is right on target. Much better launch than GRC attempted to do in LA with KMVN. I think the station should do well in Chicago. Very impressed with the selections I have seen via yes.com.

Actually, like nearly all Clear stations, no research was done at all... it's the Houston test from pre-sale, with the consensus currents.

 

[davideduardo]

Anyway, most Puerto Ricans here are second or third generation and, as such, are far more likely to tune in to B 96.3 or Kiss than they are to the Ranchero stuff on 107.9 or El Pistolero (and more Ranchero music) on 105.1.

I checked the WLEY playlist, and going 60 deep (about 80% of spins) there is no ranchera. And, although WOJO may play an occasional Vicente cut, you hear more ranchera on KNUA and WPPN with artists like Pepe Aguilar and Alejandro Fernandez than on La Ley or Que Buena. And the station that plays more ranchera than all the others combined is Recuerdo.

 

[BRNout]

I have to admit that anything which sounds like 'Pancho Villa' music is Ranchero to me. So, I'll admit hitting the wall there with my musical knowledge. All I know is that 107.9 and 105.1 both sound pretty old school Mexican to me. I've been known to spend some time listening to 'Tropical' formatted stations - which have music with a great beat - but I can't take the Ay yi yi yi stuff.

 

[davideduardo]

I have to admit that anything which sounds like 'Pancho Villa' music is Ranchero to me. So, I'll admit hitting the wall there with my musical knowledge. All I know is that 107.9 and 105.1 both sound pretty old school Mexican to me. I've been known to spend some time listening to 'Tropical' formatted stations - which have music with a great beat - but I can't take the Ay yi yi yi stuff.

Actually, much of what is being played on WOJO and WLEy is "new school" durangüense and banda music. The first is a creation of the last few years, and the second is a derivitive of old-school banda adding keyboards and a very contemporary sound. The appeal is mostly 18-34.

 

[SEMPERFIRADIO]

Fiesta 750 AM "Tu Musica & Hits" is a brokered program on 750 AM mon-fri from 8am-9am
They Play Salsa Merengue Bachata Reggaeton & Hits like Lady gagag Pitbull Soulja Boy Kid Cuti kanye West

They went on the air May 4th their Morning show consists of AlexAlex, Fuego latino & Jazz
Their energy level, chemistry & their spanglish makes them sound real good

Plus they are local & actual

Univisions 106.7 morning started to do the same but they sound to "FRESA"/fake

Now if CC 95.5 tries to sound like pasion 106.7 then Fiesta is safe
It will be interesting to see what kind of talent or who they bring aboard

Fiesta750am.com

Fiesta from what i have heard sounds to be geard towards bilingual listeners hispanics anglos & afroamericans
that enjoy that format & might speak or enjoy the spanish culture

 

[elchupacabras]

Much of what is being played on WOJO and WLEy is "new school" durangüense and banda music. The first is a creation of the last few years, and the second is a derivitive of old-school banda adding keyboards and a very contemporary sound. The appeal is mostly 18-34.

Duranguense is actually native to Chicago. Founded by Chicago groups such as Los Horoscopos de Durango, Montez de Durango and the like, it features an updated techno sound based on Zacatecan "tamborazo," heavy-laden with percussion. Creators of this sub-genre were descendants of those hailing from Durango, Mexico, hence the name. It didn't initially stick in Mexico, but now is likely the biggest generator of music inside the format, aside from corridos (in the 18-34 segment). Probably more than you wanted to know, but an interesting side note.

 

[BRNout]

Actually, I find this very interesting as I was previously unaware of durangüense as a musical genre. Hadn't paid that much attention to Mexican music; however, this discussion may prompt me to listen for a little while out of curiosity.