One of my clients runs a news/talk with no other station in a 70 mile radius carrying Limbaugh. He was asking me how much I thought it would cost to air the show and who to call about it. Does anyone on here have an idea on what it costs to carry the show? I'm sure it's not barter anymore. And I figure it's tied into market size. The county the station is in has a population of about 1600.
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Cost to air Limbaugh
- Thread starter Bengalsfan
- Start date
Rush likes to brag that he's on a line up of 500+ radio stations. There are only 291 rated markets (Casper, WY, is #291) so clearly Rush airs on many stations in small communities. I'm sure they pay only a small amount to air the show.
Even though Rush says he's on the E.I.B. network, there is no such company. He made it up. He's syndicated by Premiere, a subsidiary of Clear Channel. I'm sure they have rep offices in NYC and LA.
My guess is, even in a small community, the ability of the sales staff to go to potential advertisers and tell them their spots will run on Rush would more than offset the cost.
Gregg
[email protected]
Even though Rush says he's on the E.I.B. network, there is no such company. He made it up. He's syndicated by Premiere, a subsidiary of Clear Channel. I'm sure they have rep offices in NYC and LA.
My guess is, even in a small community, the ability of the sales staff to go to potential advertisers and tell them their spots will run on Rush would more than offset the cost.
Gregg
[email protected]
In the who has the most stations carrying their show category, Rush has an impressive number of stations, 500+. Granted, many are in smaller markets, but his number of stations is dwarfed by The Lutheran Hour, which according to their website, is heard on more than 1300 radio stations, including Armed Forces Radio. Of course The Lutheran Hour has been on the air continuously since 1930 so they've got a bit of a head start on Rush as the longest running radio program ever. Their weekly program can also be heard online and via Podcasts. Pastor Ken Klaus, who has been the speaker of the program for the past approx. 10-15 years has quite a speaking voice. Even if you're not into sermons, his radio talks, are interesting and done so well, he really knows how to deliver a message that makes for compelling radio. If he were a talk show host rather than a preacher, he might give Rush a run for his money. Don't believe me, check it out, Google: Lutheran Hour and give it a listen.
Bengalsfan said:
I'm assuming maybe you left a zero out of that population number?
I have to agree with you Mike about The Lutheran Hour. It runs locally here on WGN. I discoveredMikefromDelaware said:
the program a few years back, and even though I'm not Lutheran, I find the program to be very insightful.
I always walk away feeling like I learned something from Paster Klaus. He is a very good speaker, and
has a way of making every one feel welcomed and valued.
A lot of people in talk radio could learn a lot from him.
Even though I like political talk radio, it's great to have a program like this. It would be a great
thing if there were other shows such as this, maybe not religious per se, but, that would be of
the same style of The Lutheran Hour.
TR1992, I couldn't have said it any better.
MikefromDelaware said:
As a Lutheran, I have no axe to grind against The Lutheran Hour, even if it is LC-MS. :
(Lutherans will know what I'm talking about, to everyone else, that's just Lutheran insider stuff.) But, it's a major apples-to-oranges comparison of a radio program that is a subsidized ministry of a major religious denomination and a for-profit business venture that has to survive in the marketplace.
As a new comer to Lutheranism (I've not yet become a member, but have been studying about it as I've been attending both types ELCA Lutheran and LCMS Lutheran), according an article I read within the past 3-4 months, most of the "mainline Protestant" denominations: Episcopal, Presbyterian, United Methodist, both Lutheran ELCA and LCMS churches have been steadily losing members as the Pentecostal, Charismatic, Assembly of God, Non-denominational Christian Churches (call them Praise and Worship type churches) have been growing like crazy. What does that have to do with the Lutheran Hour's radio show, read on.
In terms of the radio ministry of the Lutheran Hour, it is supported by donations from listeners. My Guess is that many people who listen all over the US and Canada, may not be Lutherans, but are Christians from other churches or simply seekers of Christ, who get ministered to by Pastor Klaus's program (as TR1992 said it is quite a radio program). These people voluntarily pony up their own cash to keep that program on the air and to help it grow so that it can be on over 1300 US/Canadian radio stations including Armed Forces Radio, and XM. Maybe the bigger question to ask is, if Rush moved his show to a non-comm network, like NPR (OK that ain't going to happen- would they want him, but just for discussion sake say NPR) would his loyal dittoheads pony up their own money to get to hear his ramblings as NPR needs financial support from their listeners too, or would they tune elsewhere and make Laura Ingerham or Hannity #1 conservative talk host? Granted some do pay for his premium stuff that 's available online, but that's probably not the majority of who actually tune in via radio. So what the Lutheran Hour has accomplished is nothing to sneeze at.
In terms of the radio ministry of the Lutheran Hour, it is supported by donations from listeners. My Guess is that many people who listen all over the US and Canada, may not be Lutherans, but are Christians from other churches or simply seekers of Christ, who get ministered to by Pastor Klaus's program (as TR1992 said it is quite a radio program). These people voluntarily pony up their own cash to keep that program on the air and to help it grow so that it can be on over 1300 US/Canadian radio stations including Armed Forces Radio, and XM. Maybe the bigger question to ask is, if Rush moved his show to a non-comm network, like NPR (OK that ain't going to happen- would they want him, but just for discussion sake say NPR) would his loyal dittoheads pony up their own money to get to hear his ramblings as NPR needs financial support from their listeners too, or would they tune elsewhere and make Laura Ingerham or Hannity #1 conservative talk host? Granted some do pay for his premium stuff that 's available online, but that's probably not the majority of who actually tune in via radio. So what the Lutheran Hour has accomplished is nothing to sneeze at.
...The Grand Ole Opry beats The Lutheran Hour by five years, the Mormon Music and the Spoken Word beats The Lutheran Hour by one...MikefromDelaware said:
Thank's for the update, I stand corrected as to being the longest running radio show. I'm assuming, that the Mormon Music Spoken Word program also gets its support from the audience as the Lutheran Hour does. My guess is that the Lutheran Hour does beat the Mormon Music Spoken Word program for number of stations carrying the program. So that does beg the question, how many stations do carry the Mormon Music program? In any case, both Lutheran Hour and Mormon Music have apparently done quite well to survive for 80 and 81 years respectively as a listener support program.
Of course the Grand Ole Opry is a special breed of cat. It has a unique place in radio history. Maybe someone with knowledge of the Opry's history can answer this question for me about it, was the Grand Ole Opry ever on a radio network, or has that one station, (do not remember the calls) always been the only station carrying the program. I wonder why a syndicator or radio network hasn't worked out a deal for national distribution of it. My guess is,there'd be an audience for it in every state.
Of course the Grand Ole Opry is a special breed of cat. It has a unique place in radio history. Maybe someone with knowledge of the Opry's history can answer this question for me about it, was the Grand Ole Opry ever on a radio network, or has that one station, (do not remember the calls) always been the only station carrying the program. I wonder why a syndicator or radio network hasn't worked out a deal for national distribution of it. My guess is,there'd be an audience for it in every state.
MikefromDelaware said:
I have memories of listening to 30 minutes of the Opry on NBC on Saturday nights circa 1950.
"has that one station...." Oh, Mike. That question should be on the test one has to take to become a citizen of the nation. WSM is "that one station".
Someone who is deeply vested in the world of country music will have to deal with the question as to why networks for the Opry have come and gone. They started their own cable network (The Nashville Network) back in the 70s or 80s under common ownership with WSM and the Opry.
There is apparently a deep, deep gulf between the fans of classic, traditional country music and the 21st century youth oriented fans of "Nashville" music. The traditional fans have something bordering on a religious affection for the Opry, a network style broadcast from "The Mother Church" as they say about the Ryman Auditorium. The younger fans seem to attach to one limb or another on the tree (as in Southern Country Rock, for instance) and are almost repelled by the idea that anyone at the national level is going to dictate to me what is Country Music. That is not so different to what has happened in pop music of other genres. People do not gather around the radio to listen to network music they way they did Frank Sinatra or Perry Como or Glen Miller, etc.
Now, if you will excuse me.... I haven't listened to an album by The Possum lately. (George Jones).
...Music and the Spoken Word is produced by Bonneville-owned KSL Salt Lake City and distributed by CBS to its radio affiliates that wish to carry it (thereby making it the longest-running network program in broadcasting history) and by Bonneville directly to stations in markets where the CBS affiliate turns it down...MikefromDelaware said:
...The Grand Ole Opry, heard on WSM Nashville since 28 November 1925, was also heard on the Red Network of NBC starting in 1939; continuing with NBC Radio (after the splitting off of the Blue Network in 1941) until 1956. During the final year of the NBC Radio stretch, an hour of the show was simulcast on ABC-TV. It has also been simulcast various times on Radio Luxembourg and is currently heard nationally on Fridays and Saturdays at 9:00 P.M. Eastern Time (6:00 P.M. Pacific) on The Roadhouse channel of Sirius XM satellite radio...MikefromDelaware said:
WSM, I had the W M, but couldn't think of that middle letter. I find it interesting that a number of the modern Country songs will make reference to George Jones, yet none of those stations ever play George Jones. Would the kids even know who George Jones was? Sort of like asking a kid if he/she knows who Glenn Miller is. Thanks Goat Rodeo Cowboy.
Ultimajock, thanks for the history lesson about both the Opry and the Mormon Music and Spoken Word broadcasts. The Opry has had an interesting history radio/TV wise. With the Opry airing as a network radio show in November 1925, that's got to make it one of the first radio network shows as well (wonder what the first network radio show was?). I believe Amos and Andy didn't get their start until 1929, so I don't think it is their show.
That brings up another question or two about the Mormon programs. Music and the Spoken Word is produced by Bonneville-owned KSL Salt Lake City and distributed by CBS to its radio affiliates that wish to carry it (thereby making it the longest-running network program in broadcasting history) and by Bonneville directly to stations in markets where the CBS affiliate turns it down...
is CBS radio airing the program free, or does both Music and Word pay CBS to distribute it to their affiliates? If done free or barter, is CBS Inc. or CBS radio Mormon owned as the Marriott Hotel Chain is?
Ultimajock, thanks for the history lesson about both the Opry and the Mormon Music and Spoken Word broadcasts. The Opry has had an interesting history radio/TV wise. With the Opry airing as a network radio show in November 1925, that's got to make it one of the first radio network shows as well (wonder what the first network radio show was?). I believe Amos and Andy didn't get their start until 1929, so I don't think it is their show.
That brings up another question or two about the Mormon programs. Music and the Spoken Word is produced by Bonneville-owned KSL Salt Lake City and distributed by CBS to its radio affiliates that wish to carry it (thereby making it the longest-running network program in broadcasting history) and by Bonneville directly to stations in markets where the CBS affiliate turns it down...
is CBS radio airing the program free, or does both Music and Word pay CBS to distribute it to their affiliates? If done free or barter, is CBS Inc. or CBS radio Mormon owned as the Marriott Hotel Chain is?
thanks Mike and others for the "heads up" on the Lutheran Hour; I looked on their website and there is no radio station at my parents' house that can receive it. (due to various reasons, I am no longer at my house on the weekends); at any rate I had to scour both the XM site and the Lutheran Hour site to find out about the XM option. (it is buried on both websites)... at any rate on XM it is on channel 170 (not sure what the Sirius channel lineup equivalent is), but on XM it may be an abbreviated version as it is only 30 minutes, 1 pm EDT to 1:30 EDT.
Also for those not interested in talk on the 4th, XM channel 28 (Escape) is playing a lot of patriotic music today.......... it's nice to hear that someone remembers what Independence Day is about other than 4th of July sales at various retailers.
Have a Happy and Safe (and reflective 4th) and don't forget to thank active duty military and veterans, past and present.
drt
btw- for those listening to XM Escape, I should clarify that the patroitic music seems to be about 20 or 25 percent of today's playlist; in the past several hours, I have heard Lee Greenwood's "God Bless the USA", the Star Spangled Banner, "My Country Tis of Thee", "Anchors Away" and " the Battle Hymn of the Republic"
btw-1 - Welcome back Goat Rodeo Cowboy; I had missed your posts!
btw-2 - and a message to Silkie; I especially enjoyed your "signature", quoting Emily Post on social climbers.......... so true; thanks for posting it.
drt
btw-1 - Welcome back Goat Rodeo Cowboy; I had missed your posts!
btw-2 - and a message to Silkie; I especially enjoyed your "signature", quoting Emily Post on social climbers.......... so true; thanks for posting it.
drt
In spite of being on over 1300 US/Canadian radio stations carrying the Lutheran Hour, none carry it in my market either, so I haven't listened to the over the air radio broadcast, but do listen to the online version and the podcasts on my MP3 player, both are 30 minutes in length. Billy Graham's Hour of Decision is also only 30 minutes in length as are most preaching shows (not counting a radio church service which would generally be an hour in length). So I believe you're getting to hear the entire Lutheran Hour broadcast. I'm glad you were able to find the Lutheran Hour on XM and that you enjoyed hearing it.
If you want to hear past Lutheran Hour broadcasts, on their website is a sermon archive where you can listen to previous shows for the past 10 years at least. I even found some shows that go back to the late 1930's available to hear online too.
If you want to hear past Lutheran Hour broadcasts, on their website is a sermon archive where you can listen to previous shows for the past 10 years at least. I even found some shows that go back to the late 1930's available to hear online too.
Actually, stations can "shorten" the Lutheran Hour to 25 minutes
to accomodate top of the hour news. They end the program just before the music at the end.
Many stations get paid for running the Lutheran Hour (like mine did) by arranging with the local Lutheran Church who runs a 30 second tag at the conclusion. This is a VERY high quality and well produced program. So is "Music and the Spoken Word" from the LDS Church. So is "Words of Hope" from the Reformed Church in America.
In the 6 markets where I have been an owner, they local Lutherans have NEVER said no. Neither have the local Nazarenes for "Showers of Blessng." We weere so successful with Sunday Religious programs in one market that this (daytime am) ran religion on Sunday sign-on to sign-off for about 10 years. The Sunday programming PAID the stations operating expenses, so that the ads that ran weekdays were all profit. It also allows you to hire some young "radiio geeks" (first radio job?) to run things, and it gets the station in good with the local high school/college for doing that.
WHO CARES if some folks don't like the religion? It PAYS WELL. We ran "The Metropolitan Opera on Saturday afternoons and that also was a dependable check.
to accomodate top of the hour news. They end the program just before the music at the end.
Many stations get paid for running the Lutheran Hour (like mine did) by arranging with the local Lutheran Church who runs a 30 second tag at the conclusion. This is a VERY high quality and well produced program. So is "Music and the Spoken Word" from the LDS Church. So is "Words of Hope" from the Reformed Church in America.
In the 6 markets where I have been an owner, they local Lutherans have NEVER said no. Neither have the local Nazarenes for "Showers of Blessng." We weere so successful with Sunday Religious programs in one market that this (daytime am) ran religion on Sunday sign-on to sign-off for about 10 years. The Sunday programming PAID the stations operating expenses, so that the ads that ran weekdays were all profit. It also allows you to hire some young "radiio geeks" (first radio job?) to run things, and it gets the station in good with the local high school/college for doing that.
WHO CARES if some folks don't like the religion? It PAYS WELL. We ran "The Metropolitan Opera on Saturday afternoons and that also was a dependable check.
drt said:
That channel is Family Talk. Salem Radio programs it, and it's not heard on Sirius.
What a thread... from Limbaugh to the Lutheran Hour...to the Opry!
Some years back, I remember hearing Limbaugh's minimum charge was in the $400 per month area, and that was pre-Premiere syndication.
We, too, have run the Lutheran Hour for years, and we charge the local churches for a open and close. Lots of Missouri Synod churches around here.
(We have a second LCMS program, and an ELCA, too.)
And we still have a couple of George Jones songs in rotation (a slow rotation)... He Stopped Loving Her Today, and It's Finally Friday.
Some years back, I remember hearing Limbaugh's minimum charge was in the $400 per month area, and that was pre-Premiere syndication.
We, too, have run the Lutheran Hour for years, and we charge the local churches for a open and close. Lots of Missouri Synod churches around here.
(We have a second LCMS program, and an ELCA, too.)
And we still have a couple of George Jones songs in rotation (a slow rotation)... He Stopped Loving Her Today, and It's Finally Friday.
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