COULD IT EVER HAPPEN?

[radiojomo]

98-7 (KYSR) reported a 2.4 overall in the July PPM, leaving it at a #20 overall. While this is still a good number and must still bring in some good money from the demographic they target, Clear Channel is very precise about having every station at top notch ratings, especially with a powerful signal throughout most of the LA Basin. And it seems that KROQ has been starting to regain it's listeners, especially the male listeners that had gone over to KYSR. KYSR tends to be a older listener based, more female friendly alternative station than KROQ. KYSR isn't playing many KROQ staples like Rise Against and AFI, which might tend to be a little more male friendly. In addition, KYSR is playing more female friendly artists like Jason Mraz and The Fray. Male audiences might be tuning out and flipping back to KROQ. Meaning that most of Clear Channel's FM stations tend to go in a more female direction, KIIS, KOST, KBIG, KHHT and adding in KYSR. Do you think CC would ever notice this and try to go more exclusively male to fill in the hole with the male audience by flipping KYSR to Active Rock (Active Rockers aren't doing too bad on the PPMs, ex. San Diego with KIOZ and Boston with WAAF), or would CC do what they did in Salt Lake City and flip a well known talker, in this case KFI to FM? After all, with KFWB entering the AM talk marketplace, KFI might want to stand out by going on FM. Any thoughts, doubts or insults? HAHA

 

[TheBigA]

All this is very interesting, and not to hijack your thread, but I'm absolutely amazed at the incredible success of KKGO, which is doing better than Star and K-ROQ. Not bad for a format that KZLA walked away from. Where are they now?

So to draw on your subject: Could it ever happen that a country station makes it into the Top 10 in LA?

 

[davideduardo]

98-7 (KYSR) reported a 2.4 overall in the July PPM, leaving it at a #20 overall. While this is still a good number and must still bring in some good money from the demographic they target, Clear Channel is very precise about having every station at top notch ratings, especially with a powerful signal throughout most of the LA Basin.

Based on the three books of what would have been Spring, KYSR was in the top 5 25-34 women and top 10 25-49 women.

The KYSR signal, from a relatively northern and low location on Mullholland Drive in the Santa Mónica Mountains is about as poor a B as there is in LA, even though it has decent power. While KROQ is lower powered, it is much higher.

KYSR tends to be a older listener based, more female friendly alternative station than KROQ.

Actually, it is female based but leaning young. That, and targeting Hispanics, makes it different, and gives it a quality that KROQ can't protect without damaging its male listeners.

Do you think CC would ever notice this and try to go more exclusively male to fill in the hole with the male audience by flipping KYSR to Active Rock

With a strong young adult female share, plus the effect of keeping KROQ lower, this format looks like a very, very solid part of the cluster. And for KFI, they need a big FM signal, not a defective one that is not on Wilson with good power.

 

[davideduardo]

All this is very interesting, and not to hijack your thread, but I'm absolutely amazed at the incredible success of KKGO, which is doing better than Star and K-ROQ. Not bad for a format that KZLA walked away from. Where are they now?

It's 21st on a three book average in 25-54. KYSR does much, much better. As does KROQ.

So to draw on your subject: Could it ever happen that a country station makes it into the Top 10 in LA?

Not in any sales friendly demo. And LA is a very transactional town... the good money is about 75% agency. 8)

 

[radiojomo]

If KFI needs a high-powered FM signal in order to succeed, they could do this:
KHHT 92.3>98.7
KBIG 104.3>92.3
KFI> 104.3
It could be similar to what CBS did in Boston...

 

[radioresearcher]

If KFI needs a high-powered FM signal in order to succeed, they could do this:
KHHT 92.3>98.7
KBIG 104.3>92.3
KFI> 104.3
It could be similar to what CBS did in Boston...

Why would you move three stations? That is crazy. 92.3 is the best signal for it - but Hot has done very well since Movin' went away. CC owns their wall of women and has the top 3 stations 25-54. If they gave up the female Alternative skewing 98-7 - someone would jump on that in a heartbeat.

 

[radiojomo]

That's funny. Hasn't Clear Channel only been with a female Alternative station for around a year or two. Star 98.7 (the Hot AC format) was their female "alternative" station. The station was comprised of most of the Alternative recurrents that Star 98.7 played. If Star 98.7 had been under the PPM, the ratings would have multiplied drastically while stile maintaining a very focused female audience if that's what they wanted.

 

[davideduardo]

If KFI needs a high-powered FM signal in order to succeed, they could do this:
KHHT 92.3>98.7
KBIG 104.3>92.3
KFI> 104.3
It could be similar to what CBS did in Boston...

KYSR is a necessity to the cluster to keep KROQ from increasing. It also meets or beats Hot in billing. KBIG outbills both of them so it's not moving. 92.3 would still be, in the long term, the logical possibility for KFI as the need to build 25-54 increases year by year. Just look what Clear did in Salt Lake City to compete with KSL.

 

[davideduardo]

That's funny. Hasn't Clear Channel only been with a female Alternative station for around a year or two. Star 98.7 (the Hot AC format) was their female "alternative" station. The station was comprised of most of the Alternative recurrents that Star 98.7 played. If Star 98.7 had been under the PPM, the ratings would have multiplied drastically while stile maintaining a very focused female audience if that's what they wanted.

Star was a combination of Searcrest and a fairly decent if short-lived morning show. Being very TSL based, it would have not done as well in PPM.

 

[XavierRenegade]

98-7 (KYSR) reported a 2.4 overall in the July PPM, leaving it at a #20 overall. While this is still a good number and must still bring in some good money from the demographic they target, Clear Channel is very precise about having every station at top notch ratings, especially with a powerful signal throughout most of the LA Basin.

Based on the three books of what would have been Spring, KYSR was in the top 5 25-34 women and top 10 25-49 women.

The KYSR signal, from a relatively northern and low location on Mullholland Drive in the Santa Mónica Mountains is about as poor a B as there is in LA, even though it has decent power. While KROQ is lower powered, it is much higher.

KYSR tends to be a older listener based, more female friendly alternative station than KROQ.

Actually, it is female based but leaning young. That, and targeting Hispanics, makes it different, and gives it a quality that KROQ can't protect without damaging its male listeners.

Do you think CC would ever notice this and try to go more exclusively male to fill in the hole with the male audience by flipping KYSR to Active Rock

With a strong young adult female share, plus the effect of keeping KROQ lower, this format looks like a very, very solid part of the cluster. And for KFI, they need a big FM signal, not a defective one that is not on Wilson with good power.

In my Area we have KVYB 103.3 The Vibe. It broadcasts at 105,000 watts west of Santa Barbara in the Los Pardres National Forest at around 4,000 ft above sea level. Around Santa Maria the station can be heard and even in the San Fernando Valley you should be able to hear this station since it is the biggest in my Area I can listen to.

I found Both KYSR and KROQ have a disadvantage because their radio towers are not above Mount Wilson. KYSR has a powerful signal at 75,000 watts but I can recieve KBIG, KHHT, KCBS, KLOS, KTWV all better than KYSR. KROQ is even worse than KYSR since it only has 5,500 watts of power. My little Insignia HD radio can hardly pick it up. We have KVYW 105.5 live FM which is near Ojai and above Ventura. It only broadcasts at 310 Watts. Once you drive into the San Fernando Valley you will have already lost the signal its such a small station.

 

[justpassingthough]

98-7 (KYSR) reported a 2.4 overall in the July PPM, leaving it at a #20 overall. While this is still a good number and must still bring in some good money from the demographic they target, Clear Channel is very precise about having every station at top notch ratings, especially with a powerful signal throughout most of the LA Basin. And it seems that KROQ has been starting to regain it's listeners, especially the male listeners that had gone over to KYSR. KYSR tends to be a older listener based, more female friendly alternative station than KROQ. KYSR isn't playing many KROQ staples like Rise Against and AFI, which might tend to be a little more male friendly. In addition, KYSR is playing more female friendly artists like Jason Mraz and The Fray. Male audiences might be tuning out and flipping back to KROQ. Meaning that most of Clear Channel's FM stations tend to go in a more female direction, KIIS, KOST, KBIG, KHHT and adding in KYSR. Do you think CC would ever notice this and try to go more exclusively male to fill in the hole with the male audience by flipping KYSR to Active Rock (Active Rockers aren't doing too bad on the PPMs, ex. San Diego with KIOZ and Boston with WAAF), or would CC do what they did in Salt Lake City and flip a well known talker, in this case KFI to FM? After all, with KFWB entering the AM talk marketplace, KFI might want to stand out by going on FM. Any thoughts, doubts or insults? HAHA

To answer your original question, an Active Rocker would not work as well in Los Angeles as in other cities. Active Rockers thrive on white males. Look around. They're already in short supply in our market, and they are not a growing demographic. Alternative is much better suited to LA than active rock.

Plus, in terms of psychographics, the LA audience is much more geared towards alternative music than active rock. In terms of active rock, the lifestyles more closely associated with active rock would be in the Inland Empire, smaller metro areas in outstate CA like Sacramento or Fresno, and of course, in Middle America.

 

[davideduardo]

I found Both KYSR and KROQ have a disadvantage because their radio towers are not above Mount Wilson. KYSR has a powerful signal at 75,000 watts but I can recieve KBIG, KHHT, KCBS, KLOS, KTWV all better than KYSR.

But, you have to recognize that none of those stations really has any interest in getting audience in Santa Barbara. There is no revenue attached to adding a few listeners there.

KROQ is even worse than KYSR since it only has 5,500 watts of power.

I wish I had one of those "worse" radio stations. Last year, KROQ was the second highest billing station in the US. Those 5,500 watts at 1500 feet seem to do OK. KROQ's only concern is the LA market.

My little Insignia HD radio can hardly pick it up. We have KVYW 105.5 live FM which is near Ojai and above Ventura. It only broadcasts at 310 Watts. Once you drive into the San Fernando Valley you will have already lost the signal its such a small station.

But, it does a decent job of covering the Ventura / Oxnard market, which is a separate radio metro. In that situation, it may have some handicaps in building penetration, but since covering any of the LA market is useless to KVYW, they can do OK with the right programming.

 

[musicfan101]

98-7 (KYSR) reported a 2.4 overall in the July PPM, leaving it at a #20 overall. While this is still a good number and must still bring in some good money from the demographic they target, Clear Channel is very precise about having every station at top notch ratings, especially with a powerful signal throughout most of the LA Basin. And it seems that KROQ has been starting to regain it's listeners, especially the male listeners that had gone over to KYSR. KYSR tends to be a older listener based, more female friendly alternative station than KROQ. KYSR isn't playing many KROQ staples like Rise Against and AFI, which might tend to be a little more male friendly. In addition, KYSR is playing more female friendly artists like Jason Mraz and The Fray. Male audiences might be tuning out and flipping back to KROQ. Meaning that most of Clear Channel's FM stations tend to go in a more female direction, KIIS, KOST, KBIG, KHHT and adding in KYSR. Do you think CC would ever notice this and try to go more exclusively male to fill in the hole with the male audience by flipping KYSR to Active Rock (Active Rockers aren't doing too bad on the PPMs, ex. San Diego with KIOZ and Boston with WAAF), or would CC do what they did in Salt Lake City and flip a well known talker, in this case KFI to FM? After all, with KFWB entering the AM talk marketplace, KFI might want to stand out by going on FM. Any thoughts, doubts or insults? HAHA

To answer your original question, an Active Rocker would not work as well in Los Angeles as in other cities. Active Rockers thrive on white males. Look around. They're already in short supply in our market, and they are not a growing demographic. Alternative is much better suited to LA than active rock.

Plus, in terms of psychographics, the LA audience is much more geared towards alternative music than active rock. In terms of active rock, the lifestyles more closely associated with active rock would be in the Inland Empire, smaller metro areas in outstate CA like Sacramento or Fresno, and of course, in Middle America.

Do you realize how many hispanics respond well to "active rock?"

 

[Joey1986]

I thought the call letters for Live 105.5 in Ojai were KFYV.

 

[radioresearcher]

98-7 (KYSR) reported a 2.4 overall in the July PPM, leaving it at a #20 overall. While this is still a good number and must still bring in some good money from the demographic they target, Clear Channel is very precise about having every station at top notch ratings, especially with a powerful signal throughout most of the LA Basin. And it seems that KROQ has been starting to regain it's listeners, especially the male listeners that had gone over to KYSR. KYSR tends to be a older listener based, more female friendly alternative station than KROQ. KYSR isn't playing many KROQ staples like Rise Against and AFI, which might tend to be a little more male friendly. In addition, KYSR is playing more female friendly artists like Jason Mraz and The Fray. Male audiences might be tuning out and flipping back to KROQ. Meaning that most of Clear Channel's FM stations tend to go in a more female direction, KIIS, KOST, KBIG, KHHT and adding in KYSR. Do you think CC would ever notice this and try to go more exclusively male to fill in the hole with the male audience by flipping KYSR to Active Rock (Active Rockers aren't doing too bad on the PPMs, ex. San Diego with KIOZ and Boston with WAAF), or would CC do what they did in Salt Lake City and flip a well known talker, in this case KFI to FM? After all, with KFWB entering the AM talk marketplace, KFI might want to stand out by going on FM. Any thoughts, doubts or insults? HAHA

To answer your original question, an Active Rocker would not work as well in Los Angeles as in other cities. Active Rockers thrive on white males. Look around. They're already in short supply in our market, and they are not a growing demographic. Alternative is much better suited to LA than active rock.

Plus, in terms of psychographics, the LA audience is much more geared towards alternative music than active rock. In terms of active rock, the lifestyles more closely associated with active rock would be in the Inland Empire, smaller metro areas in outstate CA like Sacramento or Fresno, and of course, in Middle America.

Do you realize how many hispanics respond well to "active rock?"

Saying Active Rock doesn't appeal to assimilated Hispanic men is shortsighted. Metallica sold out four shows in Mexico City (over 200,000 total people). Go to a hard rock concert and see the number of Hispanic adults.

 

[radiojomo]

HAHA! You're kidding me right? LA Hispanics love hard rock! From Metallica to Guns and Roses to Tool to Alice in Chains. Hard rock bands sell out crowds in Mexico like musicfan101 said. Active rock has never really been tried in LA since KNAC...In regards to KROQ, do you think it could continue to thrive if let's say the station was moved to a Class A?

 

[XavierRenegade]

I wish I had one of those "worse" radio stations. Last year, KROQ was the second highest billing station in the US. Those 5,500 watts at 1500 feet seem to do OK. KROQ's only concern is the LA market.

I live in East Ventura County and can recieve most Los Angeles Stations pretty well. If you live around Ventura and Oxnard at walk outside you can recieve all the big LA stations like KHHT, KBIG, KCBS, KTWV, etc. When I was at the fair in Ventura I could receive most of the HD signals from the big Los Angeles radio stations. I could listen to the HD-2 channel of 94.7 and listen to KNX. I could listen to the HD-2 channel of 104.3 and listen to Pride Radio. You can receive all the big stations just fine. It's when you start going up the coast towards Santa Barbara from Ventura you start to lose the analog signal of the big Los Angeles stations.

I bet you could all receive the big Los Angeles Stations pretty well in the Antelope Valley even though that is a different market. Since most of the stations signals all come from Mount Wilson you probably could listen to the HD signal of most of those channels in the AV.

 

[davideduardo]

Saying Active Rock doesn't appeal to assimilated Hispanic men is shortsighted. Metallica sold out four shows in Mexico City (over 200,000 total people). Go to a hard rock concert and see the number of Hispanic adults.

The active rock partisans in Latin America are of the A, B and C+ socioeconomic levels, precisely the group that seldom emigrates because they tend to be much better off in their native country than they would be in the US. Active rock partisans who are Hispanic tend to have acquired the taste here, and are second or third generation or later Hispanics... like Jerry Garcia, but alive.

 

[davideduardo]

HAHA! You're kidding me right? LA Hispanics love hard rock! From Metallica to Guns and Roses to Tool to Alice in Chains. Hard rock bands sell out crowds in Mexico like musicfan101 said. Active rock has never really been tried in LA since KNAC...In regards to KROQ, do you think it could continue to thrive if let's say the station was moved to a Class A?

A sell-out in a city of 23,000,000 persons is nothing... "nobody" in Mexico likes American rules football, yet they can get 100,000 persons in a stadium for a game.

All either takes is a small group of urban professionals with lots of money who likely did college in the US, and who acquired certain tastes while doing so.

However, as mentioned in the prior post, the people in Latin America who do like rock in English are not among the more likely emigrants as they are generally well off in their own culture and country.

 

[radioresearcher]

Saying Active Rock doesn't appeal to assimilated Hispanic men is shortsighted. Metallica sold out four shows in Mexico City (over 200,000 total people). Go to a hard rock concert and see the number of Hispanic adults.

The active rock partisans in Latin America are of the A, B and C+ socioeconomic levels, precisely the group that seldom emigrates because they tend to be much better off in their native country than they would be in the US. Active rock partisans who are Hispanic tend to have acquired the taste here, and are second or third generation or later Hispanics... like Jerry Garcia, but alive.

David is correct ... and many of them were born and raised here. The last station we had that played any kind of hard rock was Pirate Radio - and when it flipped (meaning when Scott left) - it had a 2.7 and was the last real rock threat to KROQ.