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Could KPWR flip?
- Thread starter SJFAN
- Start date
SJFAN said:
At this point in time, that is highly unlikely. Just because they did poorly with the PPMs doesn't mean that KPWR will flip, but given the changing landscape in Rhythmic radio these days with more stations adding Pop/Dance songs, anything is possible. I wouldn't be surprised if Power 106 tweaks its direction and give KIIS a run for its money.
While we're on the subject of Emmis, the station that is most likely to be a candidate for flip will probably be sister station KMVN.
SJFAN said:
Where does these threads come from. Power is still one of L.A.'s top billing stations and in its target demographic - it's still No. 4 overall and No. 3 English. This thread is crazy.
Radioresearcher said:
In the other system, it is confirmed at 4th 18-34 and 9th in 18-49. Still pretty good. It is, though, only 14th in 12+.
Well, whatever KIIS is doing must be taking a toll on KPWR's best demos. The 18-34 and 18-49 listeners want to hear more flavor in their music and from the way it looks here KIIS, whether you like it or not, seems to be seizing on the opportunity.
Plus with so many Hip-Hop and R&B artists going for a Dance-flavored sound, I'm surprised that KPWR is being very reluctant on adding songs that features that style that KIIS is taking advantage of, so it might be another factor in all this.
Plus with so many Hip-Hop and R&B artists going for a Dance-flavored sound, I'm surprised that KPWR is being very reluctant on adding songs that features that style that KIIS is taking advantage of, so it might be another factor in all this.
Hip-hop is on the downswing right now. And what is happening now with the hip-hop/R&B grooves, is that these artists are seeking out big name DJ's for their tracks to be remixed to a dance music audience. From my coalition, we are getting a lot of hip-hop artists (MAJOR NAMES TOO) reaching out! 
Dance music is actually on the rise as of late (going to a Beatstock concert in the NY/NJ area is proof since you could not find an empty seat in the arenas!).
I wouldn't want for KPWR to totally flip; the station is "heritage" for L.A. But I would like to see them "tweak" by going back to their roots and become more dance music oriented...play the dance hits (Ida Corr, Basshunter, Jenna Drey, Ercola) along with the hip-hop similar to what Party 105 (WDRE, Long Island, NY) is doing.
That may help KPWR in the next PPMs
Dance music is actually on the rise as of late (going to a Beatstock concert in the NY/NJ area is proof since you could not find an empty seat in the arenas!).I wouldn't want for KPWR to totally flip; the station is "heritage" for L.A. But I would like to see them "tweak" by going back to their roots and become more dance music oriented...play the dance hits (Ida Corr, Basshunter, Jenna Drey, Ercola) along with the hip-hop similar to what Party 105 (WDRE, Long Island, NY) is doing.
That may help KPWR in the next PPMs
DavidEduardo said:
And in a few households in and around the city of los angeles, parents sigh relief.
only1moore said:
In LA, I am not sure if the issue is between Power and KIIS or Power and Latino. A quick check of Mediabase shows Latino playing more Hip Hop and less reggaetón, meaning it may be more appealing to Hispanics who are more assimilated or mainstream or whatever the PC term is today.
There is a close correlation between the two stations, even going back to the diary studies. Since the Power audience has been in the 50% to 60% Hispanic range, any move by a pure Hispanic player is going to be difficult to counter.
I see far less correltation there, although it may be somewhat of a factor.
Marv-L.A. said:
In all due respect, 14th place is the lowest the station has been in its history as Power. Jeff Wyatt was released when they hit 8th, so I am not sure what your definition of coming back from the dead is.
Their billing is about to take a huge hit - Emmis was big on PPM and its station's will get hit the most of any group that was so pro-ppm - so go figure.
Of course, Emmis has lost the 2nd highest amount of value of any Radio Company on the Stock Market - 96.49% off its high of $62.34. The only Company that has lost a greater loss is SBSA at 99.0%.
That tells you how the financial markets perceive the group performing.
My remark about 'coming back from the dead' referred to the fact that they were out of the top ten ratings-wise for quite awhile before re-entering the top ten within the past two years.
It's been stated numerous times on this board that 12+ numbers are well down the list from a relevancy standpoint; unless their 12-24 and 18-34 numbers have plunged over the past 12 months, which may or may not be the case, Emmis has to be happy that the station is back in the top ten, given the KMVN disaster.
Have their 12-24 & 18-34 numbers really plunged during the past 12 months?
If PPM is going to really do a number on their billings, then that's yet another headache for them.
It's been stated numerous times on this board that 12+ numbers are well down the list from a relevancy standpoint; unless their 12-24 and 18-34 numbers have plunged over the past 12 months, which may or may not be the case, Emmis has to be happy that the station is back in the top ten, given the KMVN disaster.
Have their 12-24 & 18-34 numbers really plunged during the past 12 months?
If PPM is going to really do a number on their billings, then that's yet another headache for them.
i would love it if they went back to there roots.from 1986 to 1992.ill go on a limb here bring a classic power 106 on sundays.the way they use to be.the 72,000 watts of music power for a few hrs.even bring back some of the old school djs.the boomer,todd parker.im dreaming i know,but it would be cool.as for flipping ..no. a little tweek on the format a bit.
I still don't understand your comment when looking at the ratingsMarv-L.A. said:
Spring 2002 #1
Fall 2002 #1
Spring 2003 #1
Fall 2003 #1
Spring 2004 #1
Fall 2004 #1
Spring 2005 #2
Fall 2005 #8
Spring 2006 #10
Fall 2006 #7
Spring 2007 #6
Fall 2007 #7
Spring 2008 #4
July 2008 PPM # 14th
So, where have they been out of the Top 10 for "quite a while" except for the most recent PPM Month?
Marv-L.A. said:
Sorry, I just don't understand your statements..... At least to me, they have had 2 disasters in the last 2-3 years.
Kabrich said:
The mid-05 debut of Latino was one, and the increase in hip hop by the same station going into the June PPM period seems to have been the other.
DavidEduardo said:
And from the way it looks, KXOL might end up becoming the new place for LA's Hip-Hop fix. I wouldn't be surprised if "Latino 96.3" dropped the reggaeton altogether and give KPWR a run for their audience and money.
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