Could Rush radio happen in big markets?

[raccoonradio]

In Boston, a fairly big market, Rush airs on WRKO...but it was noted a job listing was posted for an account exec at Clr Chnl's WXKS, and experience in news-talk was said to be a plus. So...does this mean CC's
WXKS 1430 (or WKOX 1200) goes talk, esp. conservative talk? not the best signals esp. at night but you have to wonder. (Maybe even if they do they'd prefer to keep Rush on WRKO but perhaps 1430 could pick up
Beck, Hannity, et al though of course they wouldn't call it Rush radio in that case)

 

[Holland Cooke]

Recent events should cause station owners to think twice before building-a-brand-around any individual, particularly one so-prone-to interruptive episodes.

 

[The Ultimate Warrior]

Recent events should cause station owners to think twice before building-a-brand-around any individual, particularly one so-prone-to interruptive episodes.

Wrong again, this is great pub for the new Rush Radio... if he died it would of been even bigger.

 

[Holland Cooke]

Recent events should cause station owners to think twice before building-a-brand-around any individual, particularly one so-prone-to interruptive episodes.

Wrong again, this is great pub for the new Rush Radio... if he died it would of been even bigger.

Again-risking your atypically-gracious 90% bestowal...

Either you're missing-my-point, or I'm not-making-it-well.

OF COURSE whenever-the-hell Rush DOES get-around-to getting-back-to his show will be "a moment."
As I suspect you suspect, I've spent some time over-the-past-few-days planning contingencies with affiliated client stations.
I say: Make P.T. Barnum proud.
So I certainly agree with your sense of the short-term value of spectacle.

As for your uncomfortable speculation about Limbaugh dying...

Elvis was, quickly-and-immediately, bigger-in-death than he was in life, and suddenly relevant to a new generation.
But eventually that moment passed.
And Limbaugh's post-mortem equity would enjoy LOTS less shelf-life, since his currency is topical currency.
Who'll want to hear him ramble-on about jetting-off-to-that-week's-Steelers-game decades yonder?
Yet today, Elvis still sounds just-as-good...in-some-cases (i.e., digital remastering) better.

MY POINT WAS that predicating-a-stationwide-brand-on any-one-player -- particularly one so-prone-to interruptive episodes -- should now be an option that station owers and their restive bankers approach even more cautiously than a week ago.

Sorry if I was unclear.

 

[lalumia]

it's commonly accepted now that this whole thing was a stunt designed to stimulate a spike...

 

[del_griffith]

Recent events should cause station owners to think twice before building-a-brand-around any individual, particularly one so-prone-to interruptive episodes.

So I've got to wonder. Who really did have the heart attacks (or bigger heart attacks) over the past few days? Limbaugh affiliates or Premiere/Clear Channel debt holders? Or both?

 

[gr8oldies]

it's commonly accepted now that this whole thing was a stunt designed to stimulate a spike...

You've posted this all over R-I. Commonly accepted by who? Who reputable? Who who isn't an anomymous message board poster or blogger? Tell me since when reputable cardiac hospitals participate in media stunts?

 

[Holland Cooke]

Ooo! Ooo! Meta-microcosim!

Commonly accepted by who? Who reputable? Who who isn't an anomymous message board poster or blogger? Tell me since when reputable cardiac hospitals participate in media stunts?

I'm sure you mean "by whom?"

But I digress...

You make a REAL important point that we-inside-the-media-box need-to-be-sensitive-to.

The democratization of distribution results in a volume-and-velocity problem.
There's no Quality Control built-into the publication of information any more.
No “Walter Cronkite.”

Publication and rapid viral redistribution of undocumented statements results in statements-construed-as-fact before being fact-checked, as legacy media rushes to air to compete, i.e., phony Obama birth certificates, phony documents RE Bush Air National Guard AWOL, etc.

 

[smedge2006]

[Quote from: Holland Cooke]

As for your uncomfortable speculation about Limbaugh dying...

Elvis was, quickly-and-immediately, bigger-in-death than he was in life, and suddenly relevant to a new generation. But eventually that moment passed. And Limbaugh's post-mortem equity would enjoy LOTS less shelf-life, since his currency is topical currency. Who'll want to hear him ramble-on about jetting-off-to-that-week's-Steelers-game decades yonder?

There are sites dedicated to old airchecks of hosts like Jean Shepherd and Bob Lassiter. But they put far more of themselves into their shows than Limbaugh and clones ever did in theirs, and often addressed themes that were far more universal and timeless. Somehow I doubt there'll be Limbaugh aircheck websites in 2110 -- assuming the web isn't an anachronism itself by then.

 

[SeanMGilbow]

it's commonly accepted now that this whole thing was a stunt designed to stimulate a spike...

You've posted this all over R-I. Commonly accepted by who? Who reputable? Who who isn't an anomymous message board poster or blogger? Tell me since when reputable cardiac hospitals participate in media stunts?

This coming from someone who has now posted more than 7,400 posts all over R-I anonymously.

 

[lalumia]

gr8oldies has posted all those anonomously?
possibly a street team kinda guy maybe?

 

[recto101]

The Rush Radio format does not sell in the Bay Area.

 

[dustintv]

It's happening again, this time in Boston as CC's WXKS will be snapping up Rush away fro WRKO this coming spring. Non-CC stations airing Rush where they have a presence in the market should be weary indeed.

 

[Holland Cooke]

"It's happening again, this time in Boston"

To get taken seriously, it'll have to be more-than the repeater station Raleigh's Rush Radio turned out to be.

Earlier this week, their traffic reports had NO MENTION of a double-fatal accident that shut down both directions on I-95.

 

[ericdxx]

with news stations doing better than am talk stations you have to wonder why fm news isn't the next thing?

 

[The Ultimate Warrior]

with news stations doing better than am talk stations you have to wonder why fm news isn't the next thing?

Most markets don't have a news station because it is too expensive.

 

[tripcity]

Re: "It's happening again, this time in Boston"

To get taken seriously, it'll have to be more-than the repeater station Raleigh's Rush Radio turned out to be.

Earlier this week, their traffic reports had NO MENTION of a double-fatal accident that shut down both directions on I-95.

Well at least now we now we know what Curtis Media is getting for your consulting fee. Attacks on the competition on a message board without letting others know about your financial interest involved. Does anyone take your company seriously anymore?

 

[Holland Cooke]

RE "Does anyone take your company seriously anymore?"

Mine?
Or theirs?

Attacks on the competition on a message board without letting others know about your financial interest involved.

Putting-aside the irony of an anonymous poster demanding disclosure:
So much for the-worst-kept-secret-in-radio.

Now about those folks on 95...

 

[OhioMediaWatch]

1200 in Boston will not be "Rush Radio", branding wise, even when they take over Rush at the end of the WRKO contract (2012, if I remember right).

I don't see CC using that branding in a market the size of Boston, and they're launching without him for two years...

 

[OhioMediaWatch]

By the way, gr8oldies is not the one pushing message board/blog/Internet speculation as "everyone knows" fact, here.