Could Wachs be taking over for Ryan Cameron...

[nigeltufnel]

wxia doesnt care about the ratings for that show, its a vanity play for businesses, I still wonder what that gig pays.

 

[winreader]

1) She does have a regular television show that airs on a network affiliate, which, like the show or not, is good visibility for Dave.

...and she's in 15th place 25-54.

2) She commits time and energy to the charity circuit like I haven't seen in a while, and I have personally seen her at events where she was the lone representative from any radio station. In turn, her reputation with charities, PR firms, other media outlets (magazines, etc.), and corporate people is well documented.

Great. She's in 15th place 25-54.

3) This is a matter of opinion, but I actually like her style of delivery. Outside of that, however, she is one of the better interviewers out there. A reputation that I have also heard from a number of people I've done work with at CNN.

It's paying off. 15th place 25-54.

4) She was also a producer at CNN and I'm sure that experience comes in handy behind the scenes.

Yes, but not in front of the scenes....18th place 18-34

I'm sure she'll get other opportunities in the market, because there's a hiring spree going on right now for talent who can't get numbers.

Music matters at DAVE-FM. Do ratings? We'll see.

 

[mshawnarnold]

Nice post. You do sarcasm so very well. Here's the interesting thing.... she's in 15th place and she HAS NO SHOW.....

When they parted ways with Barnes, I'm sure they were thinking they were going to do something temporary until they could come up with something permanant for mornings. Then, everything went haywire with Michelle and the morning daypart has been this way for over a year.

What exactly do you expect from her? What kind of ratings do you think she should draw? All they do is play records, do lead-ins and lead-outs from songs, news, Hollywood Dirt, and traffic. That's it.

People always talk about the morning show.... There is no morning show. There are no content breaks, no hedging from the music, nothing.... So, in my estimation, if any one of you (who obviously would be the savior to any radio station since everyone here knows everything) were put on the air and were told, "You're gonna play a ton of music, you will lead in and out of songs, and you can do 5 minutes of headlines and Hollywood news at the top of the hour." Sure sounds like a formula for high ratings to me. If anything, I think it says a lot about Holly that their daypart could stay in that 2.5 range when THEY DON'T DO ANYTHING.

So, since everyone knows it all, why not give me an example of a on-air talent that could get into the top ten working under those parameters?

Oh, and win, we were talking about TV, but since you decided to apply this to radio, I will go back to the fact that she doesn't have a forum to showcase anything on the radio given the structure they work under. Oh, and by the way, the 15th place thing also comes with no promotion or marketing that is applied directly to mornings. And maybe the interviewing thing could help ratings if they actually let her interview anyone and maybe her experience as a producer would be a help if there was anything to produce.

But, your well thought out post ripping based on ratings numbers of a show that has no content and that she has no control over makes perfect sense.

 

[Insideradio]

What exactly do you expect from her? What kind of ratings do you think she should draw? All they do is play records, do lead-ins and lead-outs from songs, news, Hollywood Dirt, and traffic. That's it.
Sure sounds like a formula for high ratings to me.

There's a reason she's been there for a year doing nothing, her contract. She had plenty of time with Barnes to show what she can do. If she was that great they would've given her the keys to mornings. You went from saying how great she was to saying it's the stations fault now. Make up your mind. On the other hand, Orff is a great add. He's a very talented guy who's being held back. DaveFm is on it's last leg. I'll be surprised if it makes it through football season.

 

[winreader]

Nice post. You do sarcasm so very well. Here's the interesting thing.... she's in 15th place and she HAS NO SHOW.....

When they parted ways with Barnes, I'm sure they were thinking they were going to do something temporary until they could come up with something permanant for mornings. Then, everything went haywire with Michelle and the morning daypart has been this way for over a year.

What exactly do you expect from her? What kind of ratings do you think she should draw? All they do is play records, do lead-ins and lead-outs from songs, news, Hollywood Dirt, and traffic. That's it.

Good hosts don't care if they are fired for doing what they do best. If Firfer were any good, she'd have done it, not waiting for permission or coming up with lame excuses such as yours.

 

[mshawnarnold]

Good hosts don't care if they get fired? Are you insane? Why don't you tell me who tries to get fired. You know, most people do need their salaries to pay the mortgage and whatnot. I can't think of too many scenarios when you would just say to yourself, "Hmmmm. I want to do something different than what we are doing and it will probably get me canned, but, ....... Screw it!!!! Who needs cash and a job!!!!" Yeah man, people toss their livelyhood out the window every day.

That's a great answer also, her contract. They didn't seem to have any qualms about parting ways with Barnes and still paying out his deal. They could have done the same with her.

As far as giving her the keys to the mornings, just how much latitude do you really think Michele Engle had in that last 8 months? Not to mention, if they did have designs on adding another on air person in the mornings, they would naturally hold back until they got something together so they could push it the right way. It would be a marketing mistake to push the crap out of a single voice morning show for 3 months or 5 months or 8 months (depending on how long it took them to find the right talent to add on) if they were going to try and put something else in play. That would make the station even more schizophrenic than it has been.

Also, you must know a ton about corporate radio. So you're saying she should have just started booking guests and taking callers and doing bits all by herself, even though there was a mandate from CBS that they were going to be doing a music driven show in the interim, when the only other people there were Orff and Denzil. No producer or anyone with experience producing a morning show to put it all together. Yeah, that makes a lot of sense.

And, let me get this straight, Firfer should have just bucked up and put a morning show together but Orff is being held back? By your logic, he should just do the same. Go ahead and fly in the face of the bosses and the people that pay you salary and go directly against their directives. Sounds like a bit of a double standard.

How about you make up your mind, are they being held back, or are they just not ponying up and getting it done? And, how long do you think they would last if they did just completely go against the management? It would take exactly 1 day for someone here or in New York to call down and pull the plug.... Or, in all your obvious radio experience, do you think that the big wigs at CBS would just say, "Wow. They are just completely doing the opposite of what we told them. Let's just let 'em go for a while with no restraint and see what happens. And, screw the people buying ad inventory, they don't really need to know what's going on anyway."

You argument makes great sense, like maybe if you were a sports reporter and you just decided one day that you wanted a ratings spike and for the next two weeks you would start doing stories on Lindsey Lohan's rehab. Forget that the bosses told you to cover sports, MAYBE Lindsey would make the numbers go up.

Office Space was a movie, dude. That doesn't happen in real life.

 

[Insideradio]

By your logic, he should just do the same. Go ahead and fly in the face of the bosses and the people that pay you salary and go directly against their directives. Sounds like a bit of a double standard.

Great talents have been doing that for years. You work the gray area of the parameters management has given you. And you keep pushing. Fred Toucher did that on a daily basis at 99x. He ended up being the bright spot on an otherwise tired morning show. I don't see Holly EVER being that kind of talent. Orff on the other hand could be that guy. He has to make the decision to do what's being asked of him or to do what he thinks would help his career. In the end. programmers pat themselves on the back when the ratings are good, and blame the jocks when the ratings are bad.

 

[mshawnarnold]

I don't think Firfer would ever be that kind of talent either, primarily because I don't think she would want to be.

And by that I mean the jock that's doing to over the top, piss you off, always on the fringe, shock'em stuff. Comparing Toucher and Holly is like comparing flip-flops and wing tips. Both are footware, but the styles are significantly different. I'm not the least bit interested in hearing that tired old in your face, let's go to the Home Depot and act like we're crapping in a toilet, let's send a gay guy to get audio from the monster truck rally nonsense. If that's what you want to hear, fine. There's a lot of places for it. But suggesting that someone has no talent because they don't do the kind of stuff you like is short-sighted at best.

I would rather hear a 2 or 3 person FM show where the content is more topical and centered around things that are more applicable to me, the mid-30's guy that makes a pretty good living. I'm past the d!ck and f@rt thing. Talk about politics, or local interest stuff, or more working adult related things

And, if you knew anything about the situation over there, there is no gray area around what can be done on a daily basis. There's not room to set anything up. And, not to mention, what Firfer's talents are suited for really needs to be in tandem with another smart, front thinking on air talent, because she shines when there is some type of discourse. Then, once that happens, CBS has to take the handcuffs off and let the thing go.

I like Orff just fine. I think he has a ton of potential, but he and Firfer aren't the best set up, either. Pretty big age and experience difference, and stylistically, also very different. The clashes might work, but THEY AREN'T ALLOWED TO DO ANYTHING. So, basically what you are saying is that you just want another Toucher/Regular Guys/O&A/Stern clone morning show in town.

Fair enough, but to rake someone over the coals and say they have no talent because you would like to hear something different is silly.

Oh, and by the way, Toucher wasn't pushing the limits against the big, bad thumb of the Man. When he got here, Leslie put him on nights and told him to cut loose. Go nuts. Anything was fair game. And he developed a following from that and tried to carry it over when he went to mornings. I can tell you that for a fact, because I was around there when all that happened. If you think anything he did was a big middle finger to Fram, you don't know a whole lot about that situation.

 

[Insideradio]

Fair enough... although I did hear yesterday from a reliable source that Wheeler is looking for a morning show. Not sure if Holly or Orff will be part of the new mix.

Good luck to them.

 

[FloydB]

DaveFm is on it's last leg. I'll be surprised if it makes it through football season.

Didn't we hear this same song and dance last football season? A year later, and Dave's still here.