Word has it that a CURRENT Los Angeles Country morning DJ has been contacted by 102.7 about a possibility of Afternoons in the Big Apple. I hear this from a few people. Country back in NY would be interesting to say the least!
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Country at 102.7??????? Maybe???
- Thread starter nyradioguy
- Start date
What "current" LA country DJ? LA doesn't have a country station right now.
If CBS just dumped everyone at WNEW, they are looking for a fresh, economical start. If they did go Country, I could see them recruiting from stations locally, rather than going cross-country. But from what I hear about the cuts at WNEW, it goes deeper than you think.
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azenergyfan
Guest
I actually had a thought last night while watching the new years eve show on ABC, what a nice tie in it would've been if NYC had a country station since Rascall Flats was performing live. Just sayin 
azenergyfan said:I actually had a thought last night while watching the new years eve show on ABC, what a nice tie in it would've been if NYC had a country station since Rascall Flats was performing live. Just sayin
yes but Rascall Flats wasn't playing to a local crowd. 99.9% of the people that go to Times Square to watch the ball drop are from out of town.
Jeffrey said:
I'd be willing to believe that an automated Country format is coming, with a morning show...if that.
However, it does look like a lite AC (automated?) is coming...
(and I could be wrong, respectfullly.)
As has been discussed before on this and on other boards country music does not sell to advertisers in the NYC market. When WYNY was a country station most of their listeners were in the suburbs anyway. There is also a perception that country music appeals to people without much buying power.
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Ray D. Oh
Guest
Easy fix. Bring oldies back. Put it either on 101.1 and move Jack to 102.7 or put the oldies and CBS-FM calls on 102.7. Instant credibility...ratings and billing. Certainly far more than the present format on 102.7 or being a clone of another, already existing format. More billings and listeners in NYC than a country station as well. Plus...CBS is a hero to so many people. It's a win-win. And before people say..."it's too old"...better an upper demo station with ratings and passion than a also-ran targeted at 25-54 with no ratings and no listener passion.
Now I will get put down by the people who only believe that consumers are in the 25-54 demo and everyone above 54 is ready to die.
Now I will get put down by the people who only believe that consumers are in the 25-54 demo and everyone above 54 is ready to die.
Yeziknoradio said:
Fey! This is what makes me wonder if anything CBS touches on FM won't turn to dreck.
When I speculated in an earlier thread about WNEW doing country, the word "execution" was used. IF (and it's a big IF because I don't pretend to be a programming maven) 102.7 WNEW flipped to country, it would require precision execution of the "little things" (like the formatics, Selector rotations, positioners, etc.) that can so often make the difference between a positive start or a stumble out of the gate (for that, just go back to the comments on this board about Jack's first days.)
If CBS brings in somebody who DOESN'T know New York-NJ-LI-Connecticut... somebody from LA or Charlotte or East Bazooka, they're making a mistake from the get-go.
Country has a fighting chance ONLY if it's programmed to fit the mindset of the market, and like I said, that may be simple but it sure as hell ain't easy.
The attitude from the top has to be "we're gonna do this, do it right and we're in it for the long haul." Make a commitment and hire good, talented, live bodies in all dayparts... especially overnight. The jocks don't necessarily have to be country music freaks as much as they have to BELIEVE in the format, the person who's leading them and the station's mission.
Yeah, I know this sounds medium market naive and all "Tony Robins and Depak Chopra-like," but it's true.
You take the station country and treat it with the attitude and promotion that Scott Shannon and his staff had with Z-100 years ago... you treat it with the energy and forward momentum that 99X had in its best days. Your jocks sound like they're having fun and they want to be part of that NY vibe. Genuine and energized.... and they play country.
You got one chance. If it doesn't work NOW, it'll never get a second chance, because we've already been through this how many years ago, but this ain't Urban Cowboy and Moe Bandy ("I Can Still Hear the Music In The Men's Room.") It's 2007. As the over-used saying goes, "you never get a second chance to make a first impression." Get the CMA involved, because they have a major stake in this venture. You go to the mattresses, balls out. Max Chutzpah!
You promote your nads off. You hit the street. You bond with the listeners' ears and their hearts. You do stuff that may sound hokey, but you make it sound major market. You steal from the best. You break rules: Have a CHR attitude, an up, forward momentum Hot AC on-air approach. Doesn't matter if you've got 12 listeners or 12 thousand to start with. You work like damn dogs and go to sleep exhausted.
You get the CMA to bring every one of their major and medium acts to NY to your studios for a morning show with your morning team each day. You get the CMA to bring established acts to do limited, listener-by-invitation-only small club sets. You broadcast those sets live or delay playback after post-editing. And you pre and post promote the snot out of 'em.
Get the major artists to cut promo liners... not lame, canned stuff that they're speing in Witchita, but stuff that speaks to the market, with NY street attitude. This ain't Syracuse. This is New York. The Show. Market Numero Uno.
Get the major country artists to cut a custom jingle package. You hear the Mellancamp twang on the Chevy truck commerials, "this is my country?" Nice, but spin it and sing, "this is YOUR country..." And it's in New York... there ain't nowhere else in the world like it. You let the major country singers and acts cook up something they'll be proud to have playing a dozen times a day on the country station in New York.
You don't get distracted by those who say it can't be done. You just do it.
Yeah... easier written than done, I know... but it's a start.
That's it. I'm done... pick it apart.
-9-
T
TowerBuzz
Guest
Ray D. Oh said:
Nope son you're wrong about any easy fix. to begin with the reason that they flipped CBS in the first place and not WNEW is that WNEW had been flipped so many times within the past few years that another flip would have gone unoticed. No one would have cared that it was suddenly Jack, flipping CBS got A LOT of attention. Mostly negative Ill grant you but it woke people up and everyone knew the jack format. Also you cannot just bring back oldies to 101.1, you've let all of the jocks go, it was not just about playing the music, people genuinely loved those old turds Cousin Brucie et al. This was one of the few times when the personalities really were an integral part of the format.
Back to the topic at hand: WNEW, not going country, get over it and get off of it once and for all.
Happy new year ya wannabe hillbillys!
;D
Don't know if anybody was listening to Mix last night at the 11 oclock hour, but every song was current dance, from how did you know to Miracle. I was convinced a current dance station was making its return! I was kinda laughing that 102.7, stole KTU's dance cd's. They had me fooled.
If you really want to get down to the nitty-gritty, New York City already has 2 country stations.
WKTU-HD2 and WALK-HD2.
Granted you need an HD radio but if you are a country fan, you are in luck.
WKTU-HD2 and WALK-HD2.
Granted you need an HD radio but if you are a country fan, you are in luck.
The time wasn't right for WNEW to switch to JACK because you are right, it would not have been noticed. The time is now right, and that is why it will become Country. It will get noticed and noticed big time because the station has been a wasteland for years and years. I'm guessing that folks on this board don't realize that CBS actually has a Country station in Chicago that does quite well. Oh your right, not the same as NYC, but just as ethnically diverse with just as many similar stations. The point is that this company has numerous well programmed Country stations around the nation so why they couldn't do it well in NYC is quite puzzling. It's time that the naysayers "get over it" and come to terms with the fact that this period in time is not similar to the years when 97.1/103.5 WYNY were on the air. Country is not twang, it's not hillbilly, it's American music that mainstream people listen too. The argument is mute when you say advertisers won't buy into it. A good salesman/saleswoman can sell anything, so let's drop that argument. Perceiving things through narrow mindedness is the exact reason you have a bland radio dial. Execution people, just as Element said. It's time to get used to the notion because soon it will be reality. Then you can all clammer away about it's demise. Sound choice that makes total economic sense.
Well, they do have a Country station (as sad as it is). It's 1260AM.
Ray D. Oh said:
What people don't seem to understand is that those in the radio business are included in those who "believe that consumers are in the 25-54 demo." And especially in a market like New York, the #1 market, where an FM stick costs far upwards of $100 million, stations don't like to take what they perceive as risks. It doesn't mean they end up making the right decisions...definitely not. But what it does mean is that formats that are not advertiser-friendly, or seen as advertiser-friendly, will not get play. Period. That's just how commercial radio works and as much as everyone would like for that not to be the case, it is.
NYC commercial stations get ad agency buys, and ad agencies are reluctant to advertise on older-skewing formats. If advertisers are reluctant, the station won't bill well, even if it does great in the overall ratings. A station like Free FM or Jack FM would actually probably bill more with half the 12+ ratings of a station like the old CBS-FM, for those reasons. That's just how it is. Oldies is NOT coming back. Neither is country.
UncleBozzle said:
Chicago, and this comes from someone who has been there, is much more middle American and not quite as ethnically diverse as New York City. A scan up and down the radio dial will reveal that to you. There's an AAA station, I believe only one Hispanic FM station and on an inferior stick (kind of like WCAA here), an active rock station, a country station, etc. It reflects the city's demographics, which are not quite similar to those of New York.
Also, I'm not sure why it's so difficult to understand that previous recent country attemps in the area have failed. There's a reason why 94.3 on Long Island flipped from country in the 90s, why the Y-107 quadcast failed, why KTU went almost from "worst to first" when WYNY went off the air, etc.
Same with oldies, same with standards. They may be very worthy formats, but they will NOT get on the air in NYC.
neo11 said:
Chicago has 5 FMs in Spanish, with one, WOJO a full power Hancock signal, and two of them, WLEY and WPPN full B's but not located on the two major sites... two more are a simulcast pair of A's that does quite well in ratings.
Chicago has over a million three hundred thousand 12+ Hispanics.
My mistake. I knew they had more than one Spanish-language FMs, but I thought they only had one that wasn't on a Class A signal, so thanks for the clarification. That being said, they still have fewer full power Spanish-language sticks than NYC does.
Chicago is a multicultural city but its also a Midwestern city and there's certainly many more people within the metro area, of all ages, and not just white, who are more open to country music. Chicago is a much more "Middle American" city than New York is, and a much smaller percentage (though still significant) of its population is foreign born than in NYC.
Chicago is a multicultural city but its also a Midwestern city and there's certainly many more people within the metro area, of all ages, and not just white, who are more open to country music. Chicago is a much more "Middle American" city than New York is, and a much smaller percentage (though still significant) of its population is foreign born than in NYC.
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