Xpatriate said:
Rockin Rob said:
2) Coastal holds the local (Cape May Co) rights to the Sixers and Flyers (oh, can't forget the Soul).
I'm not sure Coastal "holds the rights" to the 76ers or Flyers. I think they broadcast a handful of Sixers' games and even less Flyers' contests. Their ability to air the games they do stems from an old relationship w/former Sixers pres of marketing/Avalon resident Dave Coskey. Can a broadcast partner opt to air a limited number of games? And, if Coastal had the rights in Cape May Co wouldn't they have been all over the return of Beach Bash to Jack's? If they were I missed it and apologize for the oversight.
As for the DOX/SJQ/KOE debacle, the flip to "Q" never should have happened! Coastal acquired DOX at the urging of their Executive VP only to find the sales staff knew nothing about alt rock or how to sell it. The decision came to flip. Country was suggested as was Standards (which would have performed well on FM in Cape May Co). Ownership was at least familiar w/Country from their previous station in CMCH. Nevertheless, at the urging of the Executive VP the switch was made to SJQ. The thinking was $$ could be made from boardwalk business owners, local night clubs and beer distributors. Only problem was that the sales staff knew less about hot ac than alt rock! And what happens post-summer?
I know Mark Hunter is familiar w/KOE, but does that mean he can program country? Let's hope Jimmy J can spin a 2-step!
Now, I know this isn't everything when it comes to radio, but I will say this: WDOX was one of the most popular stations on the Wildwood boardwalk when it was on the air. I have gone for trips to the area since the station flipped to CHR as WSJQ, and in all the times I have gone down there, I have heard the station maybe once or twice on the boardwalk tops. That is a very telling sign right there, as it indicates how the audience dropped the station in a heartbeat ever since it flipped. If anything, I'm hearing WAYV/WAIV more often since the flip happened.
I don't think a Country format would work because there are at least two very solid signals providing it to Cape May County and surrounding areas. Maybe a broader take on the format with some classic titles from the '60s through the '80s would provide a nice change of pace, but if they're just going to do the same thing as Cat Country and all the rest, I don't see the station going anywhere at all.
My advice for Coastal would be to put the station up for sale. This is a market that's got it covered pretty well with the exception of Alternative Rock (WJSE, while certainly better than what it was six months ago, is really not much of a factor in this part of the market with its weak signal), and since Coastal's sales staff didn't have what it took to help the format succeed, I honestly believe that there's nowhere else for them to go. While I would love to see WDOX rise once again, I'm not incredibly optimistic - but maybe Great Scott or Mark Scott (if the latter is still around - I'm pretty sure they were the previous owners) or another company can step in with the wherewithal to make a success out of the frequency, either with WDOX or with something else.