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Country for Frisco,zilch for NYC

my guess is it will bill more than 7M if it's not already. It's billing, not ratings and lest we forget, WNSH had abysmal ratings in the beginning. 1.5-1.9 and 2.0-2.4 I think was their top book. 94.7's signal challenges are primarily Manhattan but outer boroughs that fit their demos have no issues. Again WXBK won't be number 1, ever but it'll make more money as classic hip, hop than country.
You may not like it but it's the reality or they wouldn't have changed the format
 
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Theater of My Mind said:
The potential of this station is limited by its inferior signal which is staticky across much of the 5 boroughs due to both severe multipath and outright obstruction by buildings taller than the far-flung transmitter tower out in NJ. Maybe the format wasn't the problem.
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Exactly! If you want to actually target NYC you need a tower located at ESB or WTC, otherwise, you don't cover New York! However, if this station was targeting the western suburbs, (where perhaps there is a little more skew of demographics), than it would be doing a fine job. But, it's not really trying to do that. It's trying to be "New York's #1 for throwbacks" with a signal that's only suited for Jersey City and Western Manhattan at that.
 
Theater of My Mind said:
So now they flipped 94.7 to classic hip hop which was supposed to be the safer format for NYC and it's ratings are still trash. Will it even make $7M now?
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It never "made" $7 million. It got to where it "billed" around $6.5 million, and that was a point that was, likely, quite profitable depending on the cost structure of the owner.

Remember, in most cases the first 20% to 25% of gross billings go for sales and agency commissions... and that is before all the operating expenses, debt service, etc.
Theater of My Mind said:
The potential of this station is limited by its inferior signal which is staticky across much of the 5 boroughs due to both severe multipath and outright obstruction by buildings taller than the far-flung transmitter tower out in NJ. Maybe the format wasn't the problem.
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The potential for that signal is in the rest of the market. NYC and the Boroughs are only about 40% of the market population. In this case, the lack of solid Long Island coverage is also a factor.
 
ZantennaG1 said:
Exactly! If you want to actually target NYC you need a tower located at ESB or WTC, otherwise, you don't cover New York!
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In radio, "New York" is not a city, it is a market. 60% of the market population is not in NYC and the boroughs.
ZantennaG1 said:
However, if this station was targeting the western suburbs, (where perhaps there is a little more skew of demographics), than it would be doing a fine job. But, it's not really trying to do that. It's trying to be "New York's #1 for throwbacks" with a signal that's only suited for Jersey City and Western Manhattan at that.
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And Jersey City is part of radio's "New York". A listener in Egg Harbor counts just as much as one living on Houston.
 
Marcos_C said:
As someone who has been a part of numerous Christian church groups in New York City, I disagree. Contemporary Christian songs are an integral part of the worship experience in many of those groups. Of the many people I know who have participated in those groups, only two that I can think of were country music fans. Otherwise, the topic of country music was never brought up.
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Interesting, I stand corrected! In the southeast it’s common for country and AC to share audience with CCM stations.
 
Marcos_C said:
Yes, I remember that "transformation." WYNY was simulcating a different Evergreen station with a different format each day. (See details here) Then, on February 10, 1996, I was pleasantly surprised when the station first identified itself as WKTU and started playing dance music.
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Didnt KTUs success kickstart Z100 off alternative & thankfully back to top 40 ??
 
Theater of My Mind said:
Egg Harbor is in Atlantic county which, last I checked, was nowhere near NYC. But we might as well be talking about Suffolk county because WXBK probably gets about the same number of listeners in either place.
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Sorry, I have "egg" on my face. I meant Sag Harbor, out... out... out on Long Island. It's about 90 miles from the ESB, but still in the NYC MSA.
 
Jeffrey said:
but 7M is a drop in the bucket for local operations. Regardless as to whether iHeart may attract millions from national advertisers, do you really think a niche format would be the logical format choice given the stakes? Seems to me that they might go with a safer format.
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If there was a safer format Audacy would have done it with 94.7. They did R&B throwbacks, and so far it hasn't paid off.

All the "safer formats" are already taken. iHeart needs major market clears for its Bobby Bones show. Mission accomplished in SF.
 
TheBigA said:
It hasn't paid off because after 6 months they aren't spending money on it.
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Yes, I believe The Block has only hired one personality. The rest is apparently syndicated fare. Perhaps an indication of whether Audacy is really committed to this station is whether they sign up a high profile morning show for it

One possibility I haven't seen discussed is Audacy selling or leasing out the station, if the classic hip-hop doesn't work out. Is that conceivable?
 
Barry said:
One possibility I haven't seen discussed is Audacy selling or leasing out the station, if the classic hip-hop doesn't work out. Is that conceivable?
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I strongly, highly doubt Audacy would give up an FM signal, even with less than stellar coverage, in market #1.
 
101tm said:
I strongly, highly doubt Audacy would give up an FM signal, even with less than stellar coverage, in market #1.
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Agreed, although I could see trying to work a swap to a better signal by throwing in some cash or other assets, perhaps in other markets.
 
DavidEduardo said:
If you listen to country from the last 40 years, most songs are not about horses or pickup trucks or dirt roads.

Sure, there are songs about messing around on the banks of the Chattahoochee as a kid, but there are mostly tunes about love and life, neighbors and friends, wishes and dreams that fit most anywhere.

And, as Ed Salamon showed at WHN, one can adapt the national charts to local tastes by suppressing the "too rural" tunes and adding more compatible crossovers.
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You're right David but there are still songs about trucks and tractors, drinking beer and church.
Country has modernized but there's some real twang still around.
 
Last night the CMT awards (which were actually on CBS not CMT btw....ok) beat american idol in 18-34 0.39 to 0.30.
Yet it lost 18-49 0.68 to 0.67.
Im surprised that it won the younger demo relatively easy even though it lost though barely to the older.
 
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