> A lot of people may not remember, but before WIMZ became
> Rock 104 in August 1979, it was WBIR-FM and was a country
> format, as was 94.3 FM and 95.3 FM in the early to mid
> eighties. With the exception of 97.5 FM and, possibly 102.1,
> I think ever other FM signal in the Knoxville area has
> attempted, and failed, to program a country format and
> compete against WIVK.
I never thought WBIR had the programming or the heritage to rival WIVK.
I remembering listening back in the day and you could tell that they were
not spending what it'd take to compete. I was once at Kix 95..there too... owners were unwilling to spend what it would take...plus no signal. Same story with 94.3 and many others. But I believe WOKI with the same power and good programming was enough to scare Dick Broadcasting into the LMA for insurance purposes. If you have enough power, resources and the committment to stick it out...you could at least chip away a few numbers from the Frog.
(Keep that in mind Star 102)
What I don't get is why none of these struggling little stations now in the market are not trying a niche format like Classic Country or Oldies again. Yes the demo would be a little higher...but they could still perform better than what some of these stations are doing now. (Jack, etc)
> Rock 104 in August 1979, it was WBIR-FM and was a country
> format, as was 94.3 FM and 95.3 FM in the early to mid
> eighties. With the exception of 97.5 FM and, possibly 102.1,
> I think ever other FM signal in the Knoxville area has
> attempted, and failed, to program a country format and
> compete against WIVK.
I never thought WBIR had the programming or the heritage to rival WIVK.
I remembering listening back in the day and you could tell that they were
not spending what it'd take to compete. I was once at Kix 95..there too... owners were unwilling to spend what it would take...plus no signal. Same story with 94.3 and many others. But I believe WOKI with the same power and good programming was enough to scare Dick Broadcasting into the LMA for insurance purposes. If you have enough power, resources and the committment to stick it out...you could at least chip away a few numbers from the Frog.
(Keep that in mind Star 102)
What I don't get is why none of these struggling little stations now in the market are not trying a niche format like Classic Country or Oldies again. Yes the demo would be a little higher...but they could still perform better than what some of these stations are doing now. (Jack, etc)