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Country it is

A WORD TO THE WIZE FOR COUNTRY MUSIC FANS

Hey 16 years, 11 months, two weeks, and two days is a long time for New York City Country Music fans to be without a radio station. I never considered Y 107 Quadcast with class A stations on LOng Island, The Shore, Westchester County, and Warren County NJ (not even really giving NYC much of any signal anyway) a New York City Country Music station. Y 107 never came close to cutting the mustard. After the quadcast, country music going through a couple locations on HD 2 stations which few even could get anyway, having to find a neighboring market country station, listening to Satellite Radio, internet radio, even your own collections (for those that had that luxary). You have the real thing now. So you won FINALLY!!! RIGHT???? NOT QUITE!!!

Now you must support your station by listening to it every chance you get, in the car, kitchen radio, at work (if you are allowed to have a radio there), and any other time you have the radio on. You also must support advertisers that advertise on the station. You must be active participants in the station as well by calling with requests, speaking to staff at the station letting them know you enjoy it. In other words SUPPORT IT!!! If you do this station could pull a 4 share. Now the big issue was not ratings that kept Country out of NYC. It was ability to sell it. A country station bills half the ads most other formats with the same rating will bill. Top 40 has this issue to. Top 40 though sells well because of the sheer number of listeners that add up to overwhelmingly high ratings. An extreme high Z 100 Type rating can overcome demographic issues.

The last country station pulled a Mediocre 2 share most of the time. A couple times it pulled over a 3 but a couple times it pulled only an upper one share. A 2 share is an equivelent of a C average in school. It may be passing at school but when it comes to selling a format it passes only sometimes depending on circumstances.

That being said. This station will need a 3 share at least to survive for the long term. I believe a 3.5 is the best the station can consistantly hope for. If the station can pull a 3 share most of the time, an occasional 4 share, and maybe an occasional 2 share, it will likely survive. A 3.5 is definately a potential good sell. Also one other thing to New Jersey Country music people is that your listenership will affect ratings in embedded markets as well such as Morristown and Somerset Counties. This station has the potential to pull even higher numbers there being this signal leans New Jersey and west slightly. This signal has the combined advantages of WDHA's being it reaches the entire WDHA listener area plus it reaches into Manhattan easily (unlike the WMGQ's and the WAWZ's and the WDHA's and even that former Y 107 Quadcast). I am sure Greater Media will continue buying Morris and somerset arbitron books and this too will affect Nash 94-7.

So I cannot stress this enough. COUNTRY MUSIC FANS!!! SUPPORT YOUR LOCAL COUNTRY MUSIC STATION!!!! LISTEN!!! TELL THEM YOU LISTEN!!! AND PARTICIPATE IN CONTESTS AND PROMOTIONS!!! AND ATTEND COUNTRY MUSIC CONCERTS THE STATION MAY HAVE IN THE FUTURE!!! GLUE TO THIS STATION AND GRAB ONTO IT AND NEVER LET GO!!! You will be GLAD you did!!!!

AGAIN CONGRATULATIONS TO THE LISTENERS AND TO CUMULUS MEDIA!!!!
 
I think I was the only prediction that Randy Houser's How country feels would be the first song......Sounded good!
 
the country i've heard my father listen too had super depressing lyrics.. is it all like that?

I was so hoping for a dance station or 50's, 60's, 70's...maybe with shannon dj'ing over the weekend or something.
oh well..maybe next time.
 
I'm guessing Cumulus grabbed the WRXP calls just simply because they didn't want them to resurface again on another Alternative competitor that might eat at WPLJ.
 
mikerock said:
Anyone have the first how song long? It is not up on yes.com yet.
Click to expand...

From RadioInsight, the first hour on WRXP 94.7:

Randy Houser – This Is How Country Feels
Alan Jackson – Gone Country
Brad Paisley – Southern Comfort Zone
Brooks & Dunn – Boot Scootin’ Boogie
Carrie Underwood – Blown Away
Lady Antebellum – I Run To You
The Band Perry – Better Dig Two
Garth Brooks – Friends In Low Places
Jason Aldean – My Kind Of Party
Taylor Swift – Begin Again
George Strait – Write This Down
Thompson Square – You Gonna Kiss Me Or Not
Lee Brice – I Drive Your Truck
Reba McIntyre – Turn On The Radio
Zac Brown Band – Free
Dierks Bentley – 5-1-5-0
Kenny Chesney – Big Star
Eric Church – Springsteen
 
mbatchelor said:
I'm guessing Cumulus grabbed the WRXP calls just simply because they didn't want them to resurface again on another Alternative competitor that might eat at WPLJ.
Click to expand...

I think they did it as a ruse, to stimulate gossip and speculation. If they slapped WNSH on there from the get-go, where would be the surprise?
 
11 years without country in NYC. Will it work now as Nash FM?

I commend Cumulus on their fantastic job of keeping this under wraps and for doing a great job stunting. It was all really first class as was the way they brought 94.7, a signal off everybody's radar to the forefront by creating as much buzz as they could with their own PLJ listeners.

Today I can say I like the presentation and sound of the station...(even though as a non country fan I have country coming out of my ears at this point, lol) I think their website is very nice looking for what it is at this point. Not sure about the name NASH-FM but as a brand I guess it will work.

I would expect alot of syndication if Nash is a national brand making 94.7's success less relevant. If not I will be very curious to see if country can make it in NYC in 2013.
We know we've got the NJ listeners but can it pull in more than a 1.5?

Will be an interesting 6 months watching this develop.

Despite my dislike for country music, I am really happy New York has more formats to choose from. Diversity is good and New York is a diverse city.
 
My feeling exactly - While I do not like Country Music - I like the fact New York City has a terrestrial main analog and HD-1 radio station playing Country Music full-time.

Now some issues - Selling it!!! They need to work on that NOW!!!! Airstaff???? Hope they do not pull a KTU or 96 K Rock and go months jockless. They need to hire a morning, midday and afternoon show soon. They need to keep it local as well during some key dayparts. They need to buy ad time on TV. They need to NOW get their Message out. And they need to stop using this top of the hour montage of music with NOTHING to do with Country Music songs each and every hour...I can see a couple seconds of Sinatra's New York NY but that is it - get to the point - play the music and MARKET IT!!! NOW!!!!
 
Re: A WORD TO THE WIZE FOR COUNTRY MUSIC FANS

Marckd said:
A country station bills half the ads most other formats with the same rating will bill. Top 40 has this issue to.
Click to expand...

Not so. CHR's often get power ratios above a 1. WHTZ, for example, gets a 1.45 ratio, which is very high performance. Country stations in the Northeast tend to just slightly underperform, with power ratios around 0.9.

Top 40 though sells well because of the sheer number of listeners that add up to overwhelmingly high ratings. An extreme high Z 100 Type rating can overcome demographic issues.
Click to expand...

Stations are not sold or priced on "sheer number of listeners" (cume) but on the average listening levels, expressed as a rating, during the hours a client buys. In New York, wHTZ generally gets a 0.5 rating and is usually tied for second in 25-54 and ties or wins 18-34, while it nearly always wins 18-34 women. That's a huge winning hand.

The last country station pulled a Mediocre 2 share most of the time. A couple times it pulled over a 3 but a couple times it pulled only an upper one share. A 2 share is an equivelent of a C average in school.
Click to expand...

With today's country getting such a nice demographic balance, a 2 share 6+ will likely result in around a 3 or a tad better in 25-54, making them a candidate for revenue in the $20 million range... like WPLJ.
 
Shredder said:
the country i've heard my father listen too had super depressing lyrics.. is it all like that?
Click to expand...

No, today's country is mainly about celebrating "the simple pleasures of life" and partying. Luke Bryan's Country Girl Shake It For Me being exhibit A.

In fact, one criticism of today's country music is there aren't enough songs about "real life." The 2008+ recession is the first one in recorded country music history that did not produce a hit song about hard times.
 
I was listening to a format flip on Format Change earlier today, they sounded a lot like WRWD and WKXP/WZAD's "The Wolf", those two are in Poughkeepsie. But now, we got another station playing the same music like WRWD and "The Wolf" does. This is the first time in 11 years when New York City never had a country station at all. The last one back in early 2002 when WYNY's former "Y107" pull the plug and went to Spanish as "Rhumba 107", and that didn't last that long, so the failed company Big City went out of business. Prior to that in August 1996, WYNY at 103.5 also pulled the plug and went to a dance format known as WKTU and it continues to this day.

This new station "Nash-FM" at 94.7 harkens back to the days of WHN in the 70's and WYNY in the 80's and 90's. but in New York City, country finally saves it, and in mortal words of Mighty Mouse, "Here I come to save the day!" Congrats to this new format.
 
Quote from: briancraig
>In fact, one criticism of today's country music is there aren't enough songs about "real life." The 2008+ recession is the first one >in recorded country music history that did not produce a hit song about hard times.

I do recall one song about the recession from 2011. Ronnie Dunn - Cost of Livin'
 
A suggestion, based on online listening--they will want to seriously consider a full roster of air personalities to present it and establish rapport with the audience. Not saying there's potential to challenge CBS-FM or Lite 106.7 for the top spot, but they could get to the top 10 6+ and 25-54 with a good lineup of people to present the music. It'd be an investment well made, and money well spent.
 
LibertyOne said:
I do recall one song about the recession from 2011. Ronnie Dunn - Cost of Livin'
Click to expand...

Yes, in fact that song's failure to rise above #19 on the chart was what prompted the discussion I read about the lack of songs of this type in current country.
 
A question... Do you think the brand NASH FM, will alienate the audience? Yes, Nashville is the home of country music, but it's a long way from New York. Without some serious local identity, could it just slip into the background and become a nothing station?

Just looking at the website, it says generic cookie cutter format. Nothing jumps out and says "NEW YORK'S (NEW) COUNTRY STATION".
 
From what I remember, the signal of this station was always a challenge for me to pick up in midtown Manhattan. I wish this new station with the best of luck!
 
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