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Country on WXBK HD-2

djl said:
I doubt there are any available frequencies available for a translator on Long Island. WHLI has 104.7
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Could Audacy legally approach current owners of translators and try to buy them? Or is there an auction process involved whenever a translator frequency opens up?
 
There are many other translators on LI. They're in use, but perhaps a decent offer could make it possible for Audacy to be the user. Maybe one or two could be leased, or bought outright.
 
That's true. When a station owner goes through the trouble of buying a translator, moving it to a proper location and putting it on the air, it's for a format that folks really want and isn't currently available. The reason 94.7 WNSH failed is because not enough people in the NY area wanted it. I doubt Audacy would go through the trouble of finding a translator, searching for a frequency and putting it on the air, for a format that didn't work out.

I'm sure there are some parts of the metropolitan area that are more interested in country music than most. But I don't think it's enough to bring the advertising revenue it would need to be profitable.
 
Gregg. said:
The reason 94.7 WNSH failed is because not enough people in the NY area wanted it.
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Not exactly true. The country format attracted more people than the current format. The issue was the sales team couldn't sell it. Now that the country format is on HD, they don't have to sell it.
 
There are quite a few translators on Long Island. Compared to a regular radio station, it would be relatively inexpensive to lease or buy one (or two), and rebroadcast New York's Country, which already airs on 94.7 HD2.
 
Barry said:
There are quite a few translators on Long Island. Compared to a regular radio station, it would be relatively inexpensive to lease or buy one (or two), and rebroadcast New York's Country, which already airs on 94.7 HD2.
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That doesn't address the sales issue. The reason country was dropped was because of sales. You say it would be "inexpensive," but a translator in the NY area recently sold for over $1 million. So to spend that kind of money for a format that is difficult to sell wouldn't make good business sense.
 
Translators in this area that sell in the million dollar range are almost certainly located atop skyscrapers in Manhattan. Ones on Long Island have sold for way less. There is of course also the option to lease. With costs low, a few sponsors could make it work.
 
Barry said:
Translators in this area that sell in the million dollar range are almost certainly located atop skyscrapers in Manhattan. Ones on Long Island have sold for way less. There is of course also the option to lease. With costs low, a few sponsors could make it work.
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I don't see that kind of commitment right now. We're at a down cycle for advertising.
 
Barry said:
Translators in this area that sell in the million dollar range are almost certainly located atop skyscrapers in Manhattan. Ones on Long Island have sold for way less. There is of course also the option to lease. With costs low, a few sponsors could make it work.
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Why would they do that? Should that really be their priority to make money? Suffolk County where most country listeners are already has a country station. Seems to me that Long Island is set.
 
TheBigA said:
Not exactly true. The country format attracted more people than the current format. The issue was the sales team couldn't sell it. Now that the country format is on HD, they don't have to sell it.
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WXBK ranks 1.4 which is similar to what WNSH ranked it's first year as Nash and WXBK already cumes more than WNSH ever did.
 
Jeffrey said:
WXBK ranks 1.4 which is similar to what WNSH ranked it's first year as Nash and WXBK already cumes more than WNSH ever did.
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That's one way of looking at it, but they were consistently a 2 share station during their final year, peaking at 2.5 share in July. That's not a bad number, no matter how you spin it. Cume wise, WNSH reached 1,047,000 in 2019 before they were sold to Audacy. Their cume was 1,073,000 during their first year, so they had more cume than WXBK has now.
 
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Jeffrey said:
Why would they do that? Should that really be their priority to make money? Suffolk County where most country listeners are already has a country station. Seems to me that Long Island is set.
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My Country 96.1 transmits from Manorville, so their signal only covers Central Suffolk and a bit beyond. Their signal hardly reaches Western Suffolk or Nassau as they would interfere with 96.3 from the ESB.
 
TheBigA said:
That's one way of looking at it, but they were consistently a 2 share station during their final year, peaking at 2.5 share in July. That's not a bad number, no matter how you spin it. Cume wise, WNSH reached 1,047,000 in 2019 before they were sold to Audacy. Their cume was 1,073,000 during their first year, so they had more cume than WXBK has now.
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Cume was 1,000,000 and below their first year as Nash and they didn't do much better ever.
 
djl said:
My Country 96.1 transmits from Manorville, so their signal only covers Central Suffolk and a bit beyond. Their signal hardly reaches Western Suffolk or Nassau as they would interfere with 96.3 from the ESB.
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Agreed. Not many country listeners points west of the coverage area
 
Jeffrey said:
Cume was 1,000,000 and below their first year as Nash and they didn't do much better ever.
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Ever? I don't know where you get your figures, but I counted more than 50 months with over 1 million in cume.

Their all time high was 1,216,000 in 9/16. That's a lot of people to throw away.

The fact is the Audacy sales department couldn't sell the format. It didn't matter what the cume was.
 
94.7 as a Country station as I recall had at least twice the rating share of the current format on LI. The latter currently has .5. I believe Nash and New York's Country on 94.7 pulled in at least 1.1.
A translator of New York's Country 94.7 (HD2) could serve that audience inexpensively. This seems to be a very appropriate use for a translator.
 
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Barry said:
A translator of New York's Country 94.7 (HD2) could serve that audience inexpensively. This seems to be a very appropriate use for a translator.
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Care to make a donation? This is a company that's had a construction permit to move their antenna east for how many years and hasn't gotten it done. Do you have any confidence that they would buy or even lease a translator on LI? Be serious. They're obviously not interested in growing their audience.
 
TheBigA said:
Ever? I don't know where you get your figures, but I counted more than 50 months with over 1 million in cume.

Their all time high was 1,216,000 in 9/16. That's a lot of people to throw away.

The fact is the Audacy sales department couldn't sell the format. It didn't matter what the cume was.
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I followed cume closely. Averaged around 900,000 to 1,000,000
 
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