I should warn you...
If you ever consult, you'll hear this, over and over and over again:
"It's different here."
If you ever consult, you'll hear this, over and over and over again:
"It's different here."
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- Thread starter Holland Cooke
- Start date
Re: I should warn you...
Pardon me for making my 10,000th Stern reference. But it reminds me of a situation Howard would repeatedly experience whenever he used to enter a new market. He would hold press conferences and the media would always say to him,
"What makes you think your show will work here? This is a different kind of town."
Important Lesson: There are no borders when it comes to good radio. Funny here is funny everywhere. What works in one place is probably going to work just as well in another place.
Holland Cooke said:
Pardon me for making my 10,000th Stern reference. But it reminds me of a situation Howard would repeatedly experience whenever he used to enter a new market. He would hold press conferences and the media would always say to him,
"What makes you think your show will work here? This is a different kind of town."
Important Lesson: There are no borders when it comes to good radio. Funny here is funny everywhere. What works in one place is probably going to work just as well in another place.
Holland & John,
I would tend to agree; but Helen, Rush, Hannity and Beck have been on for a while here and have had no effect on HJJ's ratings. Plain and simple....I do not think that a simulcast of what is already available pn the FM side will do anything but hurt the ratings that 93.3 or 101.5 have already as it will drive away "fans" of those stations to find other outlets and water down HJJ's AM numbers because they will now be split between AM & FM...just my opinion.
I would tend to agree; but Helen, Rush, Hannity and Beck have been on for a while here and have had no effect on HJJ's ratings. Plain and simple....I do not think that a simulcast of what is already available pn the FM side will do anything but hurt the ratings that 93.3 or 101.5 have already as it will drive away "fans" of those stations to find other outlets and water down HJJ's AM numbers because they will now be split between AM & FM...just my opinion.
wknd92 said:
I did think of this possibility yesterday. Simulcasting an AM signal on FM doesn't necessarily mean more ratings. It just means that some of the people who now listen to AM will switch over to the FM signal. Others won't. So I understand wknd's point. It's like opening up two "Burger Kings" next door to each other. Sales won't double. Sales will now just be split among two restaurants instead of the one.
Skynet74 said:
All most all experience to-date everywhere suggests otherwise.
Some 80% of TSL is on FM...not an opinion...honest.
Holland, what have been the ratings in these other markets of the station prior to the simulcast? If they were commensurate to Pro-AM prior to the addition of 99.7, that's a good indication that a strong station will translate to numbers. On the other hand, HJJ's numbers at this time appear to not have moved at all in the last 4 years (other than down from the Holiday Massacre a couple of years back) below a 2, so yeah, it could improve ratings a bit; but to what point? CC has to decide if going from a 1.8 to maybe a 2.3 or 2.5 while losing the Coast or B audience worth it...personally I don't think so. Cume right now between PRO-AM and HJJ is 220k vs 71k. TSL on any talk station (be it AM or FM) is going to be higher than most music stations anyway because of the nature of the beast and the stripes they wear; but the big question out of all of it is are there sponsors that want to buy that vs the music station they are buying now....and my last piece of food for thought, they are already getting beat by 3 talk stations when you consider Pro-AM, EEI-FM and BZ-FM are all ahead of them and the FM talk out of Boston, TKK, is nipping at their heels. I think the lineup there as it is currently constituted, is not going to move that needle....Holland Cooke said:
You're over-thinking this.
Here, look 'em up: http://www.radio-info.com/markets
The reason I can't stop-what-I'm-doing to put-together a spreadsheet for y'all is that -- and I'M NOT MAKING THIS UP -- I'm hip-deep in launching two FM Talkers...soon.
"It's different here," right?
wknd92 said:
Here, look 'em up: http://www.radio-info.com/markets
The reason I can't stop-what-I'm-doing to put-together a spreadsheet for y'all is that -- and I'M NOT MAKING THIS UP -- I'm hip-deep in launching two FM Talkers...soon.
wknd92 said:
"It's different here," right?
Re: You're over-thinking this.
As for the F.M.s, have good launches (are the 2 simulcast frequencies or different markets?).
I'd say it's different than where I lived in Florida. The syndicated stuff worked there because listeners weren't from there. R.I.ers that are here are STILL here. They'll live & die here.Holland Cooke said:
As for the F.M.s, have good launches (are the 2 simulcast frequencies or different markets?).
Re: You're over-thinking this.
No Holland, I think the overall point I've been trying to make to you is being missed....It's not that it is different here, it's that it isn't working here NOW and hasn't been since they took AAR off the air (and AAR wasn't working either and I guess that the prior lineup with Arlene and bart wasn't working before that to CC's liking) so why would a simulcast to a FM station benefit if people aren't listening now (and haven't been for over 4 years?) You then also have to ask about the money they have in contracts for Seacrest and AT40 that they purchased and where and what would they do with them....Holland Cooke said:
I was away 1984-1997. Did I miss it?
FM Talk was tried-and-failed here?
FM Talk was tried-and-failed here?
Re: I was away 1984-1997. Did I miss it?
Thank you! Seeing as CC is pinching pennies as it is and the product isn't working and i don't believe they would bring local talk back full force (as that is why they went to the bird in the first place), I don't see where Talk-FM fits into their cluster. If they did want to infuse money into the station and bring back local hosts, I might feel differently; but they are running bare bones with personnel live on air on Oxford Street and have done nothing over the last 4 years but cut, cut, cut...N1WVQ said:
"I think he's saying WHJJ is tried & failed here."
As the-guy-who-works-on-my-boat would say, "There's your problem right there:"
"I don't see where Talk-FM fits into their cluster."
Where-FM-fits-into-LISTENERS'-LIVES = 80% of Time Spent Listening.
TSL to radio, that is.
AM + FM = only-half-of ALL listening now.
(http://hollandcookemedia.files.wordpress.com/2009/12/nielsen-audiominutes.jpg?w=468&h=342)
Confining content to AM confines it to 20% of 50% of TSL.
"I might feel differently..." is irrelevant.
How-you-feel/how-I-feel doesn't matter.
How-they-behave is the opportunity.
The only crowd that'll laugh-louder-at "It won't work here" than a-roomfulla-consultants is a-roomfulla-Arbitron-people.
See, and hear, both, for yourself, next month, at the-event-previously-known-as "The Consultant Fly-In." Last year, Arbitron opened-it-up to client stations and evolved-it-into a "Programming Fly-In."
Ditto this year: https://www.regonline.com/builder/site/Default.aspx?EventID=872839
If you're an Arbitron subscriber, GO.
Thank me later for nagging you now.
HC
www.HollandCooke.com
www.SurvivalSpeech.com
As the-guy-who-works-on-my-boat would say, "There's your problem right there:"
"I don't see where Talk-FM fits into their cluster."
Where-FM-fits-into-LISTENERS'-LIVES = 80% of Time Spent Listening.
TSL to radio, that is.
AM + FM = only-half-of ALL listening now.
(http://hollandcookemedia.files.wordpress.com/2009/12/nielsen-audiominutes.jpg?w=468&h=342)
Confining content to AM confines it to 20% of 50% of TSL.
"I might feel differently..." is irrelevant.
How-you-feel/how-I-feel doesn't matter.
How-they-behave is the opportunity.
The only crowd that'll laugh-louder-at "It won't work here" than a-roomfulla-consultants is a-roomfulla-Arbitron-people.
See, and hear, both, for yourself, next month, at the-event-previously-known-as "The Consultant Fly-In." Last year, Arbitron opened-it-up to client stations and evolved-it-into a "Programming Fly-In."
Ditto this year: https://www.regonline.com/builder/site/Default.aspx?EventID=872839
If you're an Arbitron subscriber, GO.
Thank me later for nagging you now.
HC
www.HollandCooke.com
www.SurvivalSpeech.com
Because I am not privy to the numbers, I am asking the following: Does WEAN, at 99.7 FM, with WPRO's programming, have better numbers than WDGE, at 99.7 FM, had at its peak in 1995 and 1996?
Outside of Holland, nobody here's been a bigger backer of the WHJJ to FM idea than I have.
BUT......
From CC's point of view...Coast is doing well enough with the present format and staffing....and as long as 920 is turning some sort of profit with the "Rush Radio" format, then where's the incentive for CC to do anything at all?
I don't know whether CC's already done this or not....but it might be a good idea for them to put 920 on one of its HD-2 or HD-3 signals here, at the very least.
BUT......
From CC's point of view...Coast is doing well enough with the present format and staffing....and as long as 920 is turning some sort of profit with the "Rush Radio" format, then where's the incentive for CC to do anything at all?
I don't know whether CC's already done this or not....but it might be a good idea for them to put 920 on one of its HD-2 or HD-3 signals here, at the very least.
Listen for the shout-out to Rhody...
If you're up late tonight, join us 11-midnight on WHJJ.
Good evening from CBS/Washington,
HC
www.SurvivalSpeech.com
If you're up late tonight, join us 11-midnight on WHJJ.
Good evening from CBS/Washington,
HC
www.SurvivalSpeech.com
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