Cumulus has a new audience-measuring service

[Gopher]

How does this one work, and will anyone else in the D/FW area be using it?

Cumulus Media Becomes First Commercial Licensee and Flagship Broadcast Partner of Xperi’s AutoStage Radio Audience Measurement Service › Cumulus Media

AutoStage's Premium Radio Audience Measurement Service Delivers Connected Car Listening Insights Across 300 Local Markets ATLANTA, GA, and SAN JOSE, CA – July 15, 2026 — Cumulus Media and Xperi Inc. (NYSE: XPER) today announced that Cumulus has signed on as the first commercial licensee for the...

www.cumulusmedia.com

 

[tested]

Not sure, but I guess it means we're not getting ratings on their stations publicly reported again

 

[TheBigA]

We're already talking about this here

Cumulus signs with Xperi for in-car listening "ratings"

https://radioinsight.com/headlines/365023/cumulus-media-becomes-first-commercial-licensee-for-xperis-autostage-portal-premium-measurement/ Probably a contingency plan if the lawsuit against Nielsen goes against them, but the article about this on RBR-TVBR notes that they also signed with...

radiodiscussions.com

Cumulus is also using Eastlan for Dallas ratings:

Dallas/Fort Worth TX

Eastlan Ratings Population: 6,896,800 12+ Mon-Sun, 6a-12mid

radioinsight.com

Cumulus has 3 in the Top 5. That's impressive.

 

[K.M. Richards]

And, to add to the above, this really is a national topic and not a market-specific one.

 

[b-turner]

Interesting to note KYDA has a 1.2 with Eastland but a 5.2 with Nielsen. Per Nielsen, KYDA jumped from 2.5 to 5.2 (May to June).

 

[K.M. Richards]

Interesting to note KYDA has a 1.2 with Eastland but a 5.2 with Nielsen. Per Nielsen, KYDA jumped from 2.5 to 5.2 (May to June).

As has been discussed in other threads in other markets, that is mostly attributable to the difference in methodology between the two firms.

Nielsen has PPMs, Eastlan uses e-diaries and callout.