Cumulus has a new audience-measuring service

[Gopher]

How does this one work, and will anyone else in the D/FW area be using it?

Cumulus Media Becomes First Commercial Licensee and Flagship Broadcast Partner of Xperi’s AutoStage Radio Audience Measurement Service › Cumulus Media

AutoStage's Premium Radio Audience Measurement Service Delivers Connected Car Listening Insights Across 300 Local Markets ATLANTA, GA, and SAN JOSE, CA – July 15, 2026 — Cumulus Media and Xperi Inc. (NYSE: XPER) today announced that Cumulus has signed on as the first commercial licensee for the...

www.cumulusmedia.com

 

[tested]

Not sure, but I guess it means we're not getting ratings on their stations publicly reported again

 

[TheBigA]

We're already talking about this here

Cumulus signs with Xperi for in-car listening "ratings"

https://radioinsight.com/headlines/365023/cumulus-media-becomes-first-commercial-licensee-for-xperis-autostage-portal-premium-measurement/ Probably a contingency plan if the lawsuit against Nielsen goes against them, but the article about this on RBR-TVBR notes that they also signed with...

radiodiscussions.com

Cumulus is also using Eastlan for Dallas ratings:

Dallas/Fort Worth TX

Eastlan Ratings Population: 6,896,800 12+ Mon-Sun, 6a-12mid

radioinsight.com

Cumulus has 3 in the Top 5. That's impressive.