Mobile Cumulus inks new radio deal for South Alabama Athletics

[esdx]

With the demise of iHeart's 99.5 The Jag into Kiss 99.5, The University of South Alabama has inked a new radio deal with Cumulus Media that will see games being broadcast on WMEZ 94.1 and Jox Mobile 660 AM / WDLT 104.1 HD3.

South Alabama Announces Radio Partnership with Cumulus Media - University of South Alabama Athletics

MOBILE, Ala. –South Alabama Athletics has announced a new broadcast partnership with Cumulus Media, providing a new home for Jags Radio Network broadcasts.

usajaguars.com

I don't really see much distinction between Mobile and Pensacola being separate radio markets. Cumulus may operate them separately, but the major signals are nearly identical in coverage.

IHeart basically runs everything out of Mobile, even 107.3 and 101.5 out of their facility at 555 Broadcast Drive.

 

[tomservo]

If nothing else, this certainly increases the analog coverage area of their sports in the area compared to the little dinky translator in Mobile. WMEZ and WXQW are big signals.

 

[esdx]

For the bigger games, they used to use 96.1 and 99.9. And 99.5 is on 96.1’s HD signal as well.

I wonder how long South knew about this. Basically it was a "brand" on 99.5 that went away when they dumped sports.