CUMULUS keeps ignoring "Super Bass" !

[justpassingthough]

So I have to ask why is Cumulus ignoring Super Bass? I'm not in commercial radio so it took me a while but now I 'm starting to read between the lines with this thread.

Maybe Young Money isn't paying that cash money to the Atlanta headquarters? pun intended.

Nikki Minaj said herself in "I'm the Best": "Young Money, Cash Money, yeah, I'm Universal"-- no asterisk indicating that this statement didn't apply if you live somewhere served by a Cumulus CHR.

 

[Morpheux]

I know it might sound naive but like I said I'm not in commercial radio.Why wait 12 pages when you could have just said it on the first page?Now it makes sense why someone brought out a 4 year old article about payola at Clear Channel. And for the record I could care less. Super Bass is for the bubble gum crowd and Florence and the machine is God Awful. I rather hear something like this:

http://www.youtube.com/watch?v=eOofWzI3flA&ob=av2n

or this

http://www.youtube.com/watch?v=a-YLc9ESplo&feature=related

 

[justpassingthough]

Orlando is not a conservative city (even though a Christian station does really well in the ratings), and the demos are all over the place.
Since the mid 70s Orlando has become a very young market, especially when compared to other FL markets. Much of the population is based on transplants from the Northeast, or Puerto Ricans and Colombians.
XL 106.7 does well with an Adult friendly approach, but its had success in the past when it leaned more on Rhythmic and Dance. In fact, Orlando was home to one of the country's Dance stations, and its Rhythmic station easily outperforms the Urban in town.

Tampa, by comparison is full of transplants from the upper Midwest, native Floridians, and has boatloads of retirees living in the metro area. On paper it should be much more of a "conservative" market yet this is Florida we're talking about. So both its CHR/Pop stations, and its Rhythmic CHRs run edgy liners, and play a lot of hip and hot records.

The only traces of conservatism in this part of Florida you may be able to find out in Ocala or Palatka....


Atlanta is in Georgia, although the mentality of metro Atlantans is vastly different from that of Georgians from other parts of the state. It's more of a suburban and big city mentality. I mean, we are after all talking about one of the most populated corners of America. Real hardcore conservative Americans are usually found in outlying, rural parts of the country.
There's also a wild side to Atlanta, a very tolerant and liberal one, and the capacity to accept people from all walks of life. That's why so many people in the area are not originally from Georgia, or from the South for that matter. Look around you, look at the faces you'll see as you pass people by in Atlanta, Smyrna, Dunwoody, Roswell, Marietta, or even all the way up in Gainesville. Compare that with the population of Macon, Augusta or Columbus where you'll mainly find people of German, Irish, and Scottish ancestry, or Southern blacks. Yes, even many of the blacks in Atlanta are transplants from other parts of the country.

There's a lot of wealth concentrated in northern Georgia and a good quality of life. Also notice all the projects taking place in Midtown (the Midtown Mile project), Buckhead (the Streets of Buckhead project), and other parts actually make it much more urban and lively than either Orlando and Tampa in many regards.

While Atlanta is more conservative than Miami or Denver, is it really anymore conservative than Cincinnati? Dallas? Raleigh?

I was only implying that Orlando, Atlanta, etc are more conservative than New York, Los Angeles, Chicago, San Francisco and the like. Michelle Bachman probably won't be calling anyone a 'cut from the cloth, Orlando liberal' any time soon, nor will Sarah Palin exclude Orlando from the "Real America" that she allegedly represents. Orlando certainly has more diversity than many cities in this country, as does Atlanta, which is why its surprisng the CHR in Atlanta seems so "safe".

 

[Morpheux]

Orlando is not a conservative city (even though a Christian station does really well in the ratings), and the demos are all over the place.
Since the mid 70s Orlando has become a very young market, especially when compared to other FL markets. Much of the population is based on transplants from the Northeast, or Puerto Ricans and Colombians.
XL 106.7 does well with an Adult friendly approach, but its had success in the past when it leaned more on Rhythmic and Dance. In fact, Orlando was home to one of the country's Dance stations, and its Rhythmic station easily outperforms the Urban in town.

Tampa, by comparison is full of transplants from the upper Midwest, native Floridians, and has boatloads of retirees living in the metro area. On paper it should be much more of a "conservative" market yet this is Florida we're talking about. So both its CHR/Pop stations, and its Rhythmic CHRs run edgy liners, and play a lot of hip and hot records.

The only traces of conservatism in this part of Florida you may be able to find out in Ocala or Palatka....


Atlanta is in Georgia, although the mentality of metro Atlantans is vastly different from that of Georgians from other parts of the state. It's more of a suburban and big city mentality. I mean, we are after all talking about one of the most populated corners of America. Real hardcore conservative Americans are usually found in outlying, rural parts of the country.
There's also a wild side to Atlanta, a very tolerant and liberal one, and the capacity to accept people from all walks of life. That's why so many people in the area are not originally from Georgia, or from the South for that matter. Look around you, look at the faces you'll see as you pass people by in Atlanta, Smyrna, Dunwoody, Roswell, Marietta, or even all the way up in Gainesville. Compare that with the population of Macon, Augusta or Columbus where you'll mainly find people of German, Irish, and Scottish ancestry, or Southern blacks. Yes, even many of the blacks in Atlanta are transplants from other parts of the country.

There's a lot of wealth concentrated in northern Georgia and a good quality of life. Also notice all the projects taking place in Midtown (the Midtown Mile project), Buckhead (the Streets of Buckhead project), and other parts actually make it much more urban and lively than either Orlando and Tampa in many regards.

While Atlanta is more conservative than Miami or Denver, is it really anymore conservative than Cincinnati? Dallas? Raleigh?

I was only implying that Orlando, Atlanta, etc are more conservative than New York, Los Angeles, Chicago, San Francisco and the like. Michelle Bachman probably won't be calling anyone a 'cut from the cloth, Orlando liberal' any time soon, nor will Sarah Palin exclude Orlando from the "Real America" that she allegedly represents. Orlando certainly has more diversity than many cities in this country, as does Atlanta, which is why its surprisng the CHR in Atlanta seems so "safe".

Sarah Palin does not draw big in Orlando.When she stops by in the area it's in The Villages north of Orlando which is a retirement community. I would say most voters in Orlando are more independent.In the 2008 presidential race Orange county (Orlando) the Democratic party won for the first time in 40 + years. Florida went to the Democrats by 2% thanks to the upsurge of Puerto Ricans in the Orlando,Tampa I-4 corridor.Don't meant to get off track...

 

[jason1589]

WFBC-FM Greenville, SC (93.7 FM)
Top 40
Owner: EntercomPD: Chase MurphyMD: Kaci Kruz
lw: Jul 8 - Jul 14 TW: Jul 15 - Jul 21
lw TW Artist Title TW lw Move Aud
1 1 ADELE Rolling In The Deep 101 98 3 0.472
2 2 KATY PERRY Last Friday Night (T.G.I.F.) 101 97 4 0.466
3 3 PITBULL Give Me Everything f/Ne-Yo 97 96 1 0.4534
5 4 NICKI MINAJ Super Bass 96 70 26 0.4532
6 5 THE BAND PERRY If I Die Young 62 64 -2 0.3049

WNKS in Charlotte is very adult friendly but SUPER BASS IS no1 ON THEIR PLAYLIST
WNKS-FM Charlotte (95.1 FM)
Top 40
Owner: CBS RadioPD: John ReynoldsMD: Otis
lw: Jul 8 - Jul 14 TW: Jul 15 - Jul 21
lw TW Artist Title TW lw Move Aud
3 1 NICKI MINAJ Super Bass 113 112 1 1.0196
1 2 LMFAO Party Rock Anthem 111 114 -3 0.9881
2 3 PITBULL Give Me Everything f/Ne-Yo 111 114 -3 0.9813

SUPER BASS is smashing hard even in rural areas or Oklahoma, South Carolina and Alabama. It's totally ignored only in CUMULUS markets! And we're talking about HUGE international cities like Houston(KRBE), Atlanta(Q100), Kansas City(KCHZ).

 

[Wildstyle K]

Does anyone think the Cumulus CHR's will ever play "Super Bass"?

Also what other rhythmic songs haven't the Cumulus CHR's played before?

Surprised nobody has mentioned the fact that Look At Me Now by Chris Brown/Busta Rhymes/Lil Wayne was avoided by the Cumulus Rhythmics. Hot 102, which is my favorite Rhy/CHR and 102.7 The Vibe in AR never played it? Maybe they added it VERY late, but I don't recall it. The song peaked at #1 on the Rhythmic chart. Sad.

Funny... didn't notice that, either!

Even in Tucson, Az., "Look at me now" has heavy spins! And I remember someone in Phoenix saying "please don't compare the PHOENIX market to TUCSON! Well... they (Tucson) are even beating ATLANTA when it comes to hit music!

 

[radiolives]

Is V 103 in Atlanta even playing Super Bass? Because I can't find it in the top songs for WVEE on yes.com. But I see their playing Summer Love - Justin Timberlake. Yet sister urban Power 98 Charlotte is playing Super Bass.

 

[Wildstyle K]

V103 randomly throws in "super bass" every now and then. It will just come on out of the blue at some random time like 5:32am or 11:40am or something like that, then you wont hear it for a day (or even longer). It pops in and off the V103 top 100.

It doesn't take many plays of a song to get into the higher ups of the top 100 most played on yes dot com because even Mobin Master ft Robin S. "show me love" got on there when it was played twice on V103 in one mixshow night. A lot of the outer top 50 - 100 songs are easy to move around / change because most stations operate around a top 40 or so playlist, so anything "extra" or featured in specialty shows can push out another song that has been stuck in the top 50-100 due to nothing else being played to push it out.

Normally, after a weekend or heavy mixshow time, the yes dot com most played trackings from around 50 - 100 are different before the regular playlists and the regular recurrents alter it back to its "normal state". So, "super bass" can be played two or three times and get tracked as #87 or so in the top 100 if there aren't many other "unusual hits" being played on that station as well to push it out.

 

[radiolives]

But why isn't V 103 playing this song more? Sure this is one of her more popish songs but I feel Super Bass still fits the urban format well.

 

[macab4490]

so weird cause i100 just played Lil Wayne's How to love

 

[Wildstyle K]

But why isn't V 103 playing this song more? Sure this is one of her more popish songs but I feel Super Bass still fits the urban format well.

Not sure. They did the same thing with Rihanna's "only girl", which mysteriously disappeared super quick. Atlanta has seemingly been rather "anti-rhythmic" for many years. You would've thought that "boom boom boom" by Outhere Brothers would've gotten played there in the 90's!

"Like a G6" at least lasted for a while before it got "booted off" of V103. That song is still used in mixshows, though. The only reason many of these rhythmic type songs are even being played on there is because of Dj Baby Yu's unique style mixing ability and the fact that he gets away with doing it. If he wasn't there, I'm sure a lot of these things would never even be mixed.

I was super shocked the day they played Stevie B "Spring love" in the mix on V103! I remember when Q100 first came on the scene and had Cardio Radio at noon featuring old school hits and "introduced" that song to Atl in 2001! I was like "It's kinda too late for that!" They also started playing "Set U Free" by Planet Soul in 2001 on Q100 and Jocelyn Enriquez "a little bit of ecstacy" on 95.5 The Beat during mixes! It was like a dream come true... but then that didn't last long. I guess better late than never.

 

[atlantaboy]

102.7 KIIS FM is much more of a true CHR/Pop station that's customized for its market.

True - and Q100 is a CHR/Pop station customized for its market - there is absolutely no difference (except for the musical taste of 99% of the posters on this board)

 

[atlantaboy]

WNKS in Charlotte is very adult friendly but SUPER BASS IS no1 ON THEIR PLAYLIST

They are also having a terrible time in ratings since mixing adult-friendly music with rhythmic music - WIBT has been skyrocketing for the past two months

Medium market stations in South Carolina, Alabama, etc. play both Super Bass and Hot AC stuff cause there's only one option for pop music in those markets (they're not competing against Hot ACs - BIG DIFFERENCE!!!)

You guys understand that Q100 isn't ignoring Super Bass because it's conservative - it's ignoring Super Bass because it's competing against a skyrocketing Star 94 that's constantly running adds against it

 

[atlantaboy]

Q100 (or any chr that misses hits in Atl) will always be lambasted, due to the type of history Atlanta is known for when it comes to many things not being played on the airwaves. It will take a while to have many people notice L.A. miss hits since L.A. doesn't really have that history of not having a station to deliver a certain chr sound or song

People have been complaining about KIIS/Los Angeles for almost a decade now, as it's developed a reputation for ignoring huge Top 5 and even #1 rock-leaning CHR hits

L. A. has been known in the industry for ages to have a much more distorted view of CHR than Atlanta has

If you don't believe me, google "KIIS" and see what people have written about it through the past decade

 

[radiolives]

But why isn't V 103 playing this song more? Sure this is one of her more popish songs but I feel Super Bass still fits the urban format well.

Not sure. They did the same thing with Rihanna's "only girl", which mysteriously disappeared super quick. Atlanta has seemingly been rather "anti-rhythmic" for many years. You would've thought that "boom boom boom" by Outhere Brothers would've gotten played there in the 90's!

"Like a G6" at least lasted for a while before it got "booted off" of V103. That song is still used in mixshows, though. The only reason many of these rhythmic type songs are even being played on there is because of Dj Baby Yu's unique style mixing ability and the fact that he gets away with doing it. If he wasn't there, I'm sure a lot of these things would never even be mixed.

I was super shocked the day they played Stevie B "Spring love" in the mix on V103! I remember when Q100 first came on the scene and had Cardio Radio at noon featuring old school hits and "introduced" that song to Atl in 2001! I was like "It's kinda too late for that!" They also started playing "Set U Free" by Planet Soul in 2001 on Q100 and Jocelyn Enriquez "a little bit of ecstacy" on 95.5 The Beat during mixes! It was like a dream come true... but then that didn't last long. I guess better late than never.

Didn't think V 103 would play "Like A G6" when it was popular. Did mostly all the CBS Radio owned urbans play it? Power 98, X102.3, etc. Cause I can't remember. I think Hot 93.7 did in my market which is also owned by CBS but can't remember.

 

[the golden boy]

Out of curiosity:

1. How long has Jan Jeffries been at his position?

2. Have Cumulus CHRs primarily been adult-leaning before him?

3. Is it possible than he's taking a directive from higher-ups about how the CHR stations should sound, or is it all of his own doing?

I'm not saying that criticizing Jeffries isn't right (I agree with those of you about the direction of the Cumulus CHRs under his watch), but I was wondering if there was more to this than what has been posted.

 

[Wildstyle K]

102.7 KIIS FM is much more of a true CHR/Pop station that's customized for its market.

True - and Q100 is a CHR/Pop station customized for its market - there is absolutely no difference (except for the musical taste of 99% of the posters on this board)

There is a difference! One plays more current hits than the other! Q100 has room for only around 20 current / new music slots under Cumulus, so there will always be a bigger lack there, regardless of whether or not the lacking songs fit the market.

As far as KIIS's history, I'm not knowledgeable about that because I don't even follow the L.A. market much (hence my lack of posts in the Los Angeles section). As a matter of fact, I'm only now discovering and witnessing some of the "peculiarities" of chr here in L.A.

I agree with the fact that KIIS is more of a truer chr than Q100. KAMP comes across as rhythmic, for the most part. Q100 could easily "beat KIIS" in sounding "more chr-ish" if they just had a full top 40 currents playlist instead of a top 20!

 

[CHR_FAN_TX]

Interesting thread...I've been wondering why I NEVER hear Super Bass on i93....Yet KHKS has been all over this song for quite some time..Even KDMX, which has been sounding more Adult Top 40 lately may have a better chance of adding it than KLIF would

 

[CHRles]

102.7 KIIS FM is much more of a true CHR/Pop station that's customized for its market.

True - and Q100 is a CHR/Pop station customized for its market - there is absolutely no difference (except for the musical taste of 99% of the posters on this board)

Again, Q-100 is not really customized for its market. The currents you'll hear are the same exact ones you'll hear over at 104 KRBE Houston or 95.7 The Vibe Kansas City, and other Cumulus CHRs.
It's got nothing to do with customization or the whole soccer mom theory. There are plenty of soccer moms who listen to 106.1 Kiss FM Dallas, or Z-107.7 St. Louis, or Kiss 98.5 Buffalo, or B-97 New Orleans, or 98 PXY Rochester, or K-92 Roanoke, or 101.3 KDWB Minneapolis. All these stations are playing "Super Bass" in heavy rotation in all dayparts.

 

[atlantaboy]

102.7 KIIS FM is much more of a true CHR/Pop station that's customized for its market.

True - and Q100 is a CHR/Pop station customized for its market - there is absolutely no difference (except for the musical taste of 99% of the posters on this board)

There is a difference! One plays more current hits than the other! Q100 has room for only around 20 current / new music slots under Cumulus, so there will always be a bigger lack there, regardless of whether or not the lacking songs fit the market.

KDM - I'm not sure where you're getting this from...

KIIS has 28 currents in their Top 50, and 22 recurrents - Q100 has 22 currents in their Top 50, and 28 recurrents - that's not a significant difference