CUMULUS keeps ignoring "Super Bass" !

[CHRles]

Great, so we're back to seeing a few people on here get all defensive about Q-100 Atlanta, and somehow compare it to the situation with the always innovative, extremely influential 97.1 Amp Radio L.A.

Mmm Hmmm...Rhythmic-leaning stations are "innovative", and Hot AC-leaning stations are not

Lol

Hmmm, not necessarily.
Let's compare Adult CHR/Hot AC Q-102 Cincy with the ATL's Q-100

WKRQ-FM Cincinnati (101.9 FM)
Hot AC
Owner: Hubbard Broadcasting Incorporated
PD: Patti Marshall
MD: Brian Douglas
lw: Jul 10 - Jul 16 TW: Jul 17 - Jul 23
lw TW Artist Title TW lw Move Aud
1 1 KATY PERRY Last Friday Night (T.G.I.F.) 81 81 0 0.5215
3 2 Up this week PITBULL Give Me Everything f/Ne-Yo 80 79 1 0.5218
5 3 Up this week LMFAO Party Rock Anthem 75 54 21 0.5056
2 4 JASON ALDEAN/KELLY CLARKSON Don't You Wanna Stay 60 80 -20 0.4276
6 5 Up this week ADELE Someone Like You 52 49 3 0.4032
12 6 Up this week MAROON 5 F/CHRISTINA AGUILERA Moves Like Jagger 48 39 9 0.3408
4 7 BLACK EYED PEAS Just Can't Get Enough 44 54 -10 0.3353
7 8 HOT CHELLE RAE Tonight Tonight 41 41 0 0.3039
8 9 ADELE Rolling In The Deep 40 40 0 0.324
13 10 Up this week ONEREPUBLIC Good Life 40 39 1 0.2923
9 11 USHER OMG f/will.i.am 40 40 0 0.3107
14 12 Up this week BRITNEY SPEARS Till The World Ends 39 38 1 0.3064
15 13 Up this week FOSTER THE PEOPLE Pumped Up Kicks 38 37 1 0.282
11 14 LADY GAGA The Edge Of Glory 38 39 -1 0.2843
16 15 GYM CLASS HEROES Stereo Hearts f/Adam Levine 37 37 0 0.2964
10 16 LADY ANTEBELLUM Just A Kiss 37 39 -2 0.2884
19 17 LADY GAGA Born This Way 36 36 0 0.2796
20 18 PINK F**kin' Perfect (Perfect) 36 36 0 0.2616
21 19 MATT NATHANSON Faster 35 35 0 0.2298
18 20 THE BAND PERRY If I Die Young 35 37 -2 0.2524
23 21 LUPE FIASCO The Show Goes On 31 34 -3 0.2058
26 22 GOO GOO DOLLS All That You Are 27 27 0 0.1613
84 23 Up this week KATY PERRY Teenage Dream 26 4 22 0.2013
40 24 Up this week NICOLE SCHERZINGER Right There 25 12 13 0.1354
0 25 Up this week COLBIE CAILLAT Brighter Than The Sun 23 0 23 0.1525
0 26 Up this week THE SCRIPT Nothing 23 0 23 0.1586
17 27 JESSIE J Price Tag f/B.O.B 20 37 -17 0.1381
0 28 Up this week BRITNEY SPEARS I Wanna Go 20 0 20 0.1183
25 29 PINK Raise Your Glass 19 34 -15 0.1346
37 30 Up this week LUPE FIASCO Out Of My Head f/Trey Songz 18 12 6 0.072
24 31 KATY PERRY E.T. 17 34 -17 0.1413
27 32 Up this week ANDY GRAMMER Keep Your Head Up 16 15 1 0.1363
32 33 Up this week MANN The Mack 16 13 3 0.0564
70 34 Up this week B.O.B Airplanes f/Hayley Williams 15 7 8 0.1058
29 35 Up this week JASON DERULO Don't Wanna Go Home 15 13 2 0.0657
44 36 Up this week CEE LO GREEN F**k You (Forget You) 15 11 4 0.1177
0 37 Up this week IFFY Do You 15 0 15 0.0737
28 38 BRUNO MARS Lazy Song 15 15 0 0.1139
33 39 Up this week NEON TREES Animal 14 13 1 0.1265
34 40 Up this week MIKE POSNER Cooler Than Me 14 13 1 0.1156
35 41 Up this week GRACE POTTER & THE NOCTURNALS Paris (Ooh La La) 14 13 1 0.1227
55 42 Up this week TAIO CRUZ Break Your Heart f/Ludacris 13 9 4 0.0955
30 43 JASON DERULO In My Head 12 13 -1 0.0848
43 44 Up this week JASON DERULO Ridin' Solo 12 11 1 0.1033
31 45 DIDDY-DIRTY MONEY Coming Home 12 13 -1 0.1033
45 46 Up this week IYAZ Replay 12 11 1 0.0991
57 47 Up this week KE$HA Tik Tok 12 9 3 0.091
38 48 KE$HA Your Love Is My Drug 12 12 0 0.11
39 49 MY CHEMICAL ROMANCE Sing 12 12 0 0.0924
48 50 Up this week T.I. Dead And Gone f/J. Timberlake 12 11 1 0.0825


WWWQ-FM Atlanta (99.7 FM)
Top 40
Owner: Cumulus Media Partners LLC
PD: Rob Roberts
MD: Rob Roberts
lw: Jul 10 - Jul 16 TW: Jul 17 - Jul 23
lw TW Artist Title TW lw Move Aud
1 1 Up this week LADY GAGA The Edge Of Glory 97 92 5 1.2015
7 2 Up this week BRITNEY SPEARS I Wanna Go 94 57 37 1.1633
2 3 Up this week KATY PERRY Last Friday Night (T.G.I.F.) 92 91 1 1.1921
3 4 Up this week ONEREPUBLIC Good Life 91 88 3 1.1395
4 5 ADELE Rolling In The Deep 81 83 -2 0.9616
10 6 Up this week HOT CHELLE RAE Tonight Tonight 67 48 19 0.8518
6 7 BLACK EYED PEAS Just Can't Get Enough 56 60 -4 0.7236
5 8 BRUNO MARS Lazy Song 55 78 -23 0.7032
12 9 Up this week JASON DERULO Don't Wanna Go Home 45 37 8 0.5741
13 10 Up this week PITBULL Give Me Everything f/Ne-Yo 34 33 1 0.4113
11 11 JENNIFER LOPEZ F/PITBULL On The Floor 33 40 -7 0.3902
9 12 MAROON 5 Never Gonna Leave This Bed 32 51 -19 0.3734
20 13 Up this week COLDPLAY Every Teardrop Is A Waterfall 31 24 7 0.3821
14 14 LMFAO Party Rock Anthem 31 32 -1 0.3131
19 15 Up this week NICOLE SCHERZINGER Right There 31 26 5 0.3779
15 16 RIHANNA S&M 30 32 -2 0.3812
16 17 KATY PERRY E.T. 29 31 -2 0.3164
17 18 THE SCRIPT For The First Time 29 29 0 0.3579
8 19 BRITNEY SPEARS Till The World Ends 27 52 -25 0.3457
24 20 Up this week MAROON 5 F/CHRISTINA AGUILERA Moves Like Jagger 26 17 9 0.2408
18 21 CHRIS BROWN She Ain't You 24 26 -2 0.2372
22 22 Up this week BEYONCE Best Thing I Never Had 22 18 4 0.2404
21 23 LUPE FIASCO The Show Goes On 18 23 -5 0.2153
27 24 Up this week JENNIFER LOPEZ I'm Into You f/Lil Wayne 18 16 2 0.1863
68 25 Up this week BAD MEETS EVIL Lighters f/Bruno Mars 17 5 12 0.156
34 26 Up this week KINGS OF LEON Use Somebody 17 11 6 0.2116
32 27 Up this week NEON TREES Animal 17 12 5 0.1824
25 28 RIHANNA California King Bed 17 17 0 0.2498
43 29 Up this week MIKE POSNER Cooler Than Me 16 9 7 0.2149
28 30 TRAIN Hey, Soul Sister 16 16 0 0.1594
60 31 Up this week USHER F/PITBULL DJ Got Us Fallin' In Love 13 7 6 0.1693
29 32 ALL-AMERICAN REJECTS Gives You Hell 12 14 -2 0.1362
48 33 Up this week BOYS LIKE GIRLS Love Drunk 12 7 5 0.1464
42 34 Up this week NELLY Just A Dream 12 9 3 0.1483
31 35 THE SCRIPT Breakeven 12 13 -1 0.1211
30 36 USHER More 12 14 -2 0.0991
33 37 DAVID GUETTA Sexy Chick f/Akon 11 11 0 0.1361
35 38 ADAM LAMBERT Whataya Want From Me 11 11 0 0.1961
38 39 Up this week MAROON 5 Misery 11 10 1 0.1715
40 40 Up this week TAIO CRUZ Dynamite 10 9 1 0.1312
41 41 Up this week FAR EAST MOVEMENT Rocketeer f/Ryan Tedder 10 9 1 0.1458
26 42 CEE LO GREEN F**k You (Forget You) 10 16 -6 0.1249
52 43 Up this week ENRIQUE IGLESIAS Tonight f/Ludacris 10 7 3 0.1131
36 44 USHER OMG f/will.i.am 10 11 -1 0.0612
46 45 Up this week FLO RIDA Club Can't Handle Me f/DGuetta 9 8 1 0.1026
0 46 Up this week LIL WAYNE How To Love 9 0 9 0.1109
37 47 KRIS ALLEN Live Like We're Dying 8 10 -2 0.0796
71 48 Up this week JASON DERULO Whatcha Say 8 5 3 0.086
55 49 Up this week BRUNO MARS Grenade 8 7 1 0.1326
58 50 Up this week OWL CITY Fireflies 8 7 1 0.1525

 

[Dkampy]

The thing is CHR...my point is I disagree with those who are saying q-100 is not programmed for it's market...However the rest of Cumulus stations are not...which is why q-100 is successful and the others are not.

 

[atlantaboy]

If it was just Q-100 iggying "Super Bass" it'd be one thing, but it's pretty much all the Cumulus CHRs.

I really don't have a dog in the fight, but this is my complaint also. If Q100 can't play certain songs because they want to be competitive with Star 94, more power to them. However, should the other CHR's do it also?

It's just Cumulus being cheap - I think it's dumb also, but with the current financial standing of Cumulus (and the fact that they just bought out Citadel), I gotta hand it to them that they know what they're doing

 

[atlantaboy]

Great, so we're back to seeing a few people on here get all defensive about Q-100 Atlanta, and somehow compare it to the situation with the always innovative, extremely influential 97.1 Amp Radio L.A.

Mmm Hmmm...Rhythmic-leaning stations are "innovative", and Hot AC-leaning stations are not

Lol

Hmmm, not necessarily.
Let's compare Adult CHR/Hot AC Q-102 Cincy with the ATL's Q-100

Q102/Cincy doesn't have Star 94 and Dave in its market, so it can exclusively cover Modern AC - if Q100 did that, it would be doubling Star 94/Dave FM

In other words, if Star were a really conservative Hot AC, and Dave didn't exist, then Q100 could have a liberal, Modern AC playlist like WKRQ has - but if Q doubles what Star/Dave are doing, that's three stations covering the liberal new music audience and none covering the more conservative audience (which in the ATL metro is huge)

 

[CHRles]

What does Dave FM have to do with anything? Q-100 and Dave FM are world apart, and Dave is not one of Q's primary competitors.
Also, Cincy does have a Hot AC station, WNNF 94.1, as well as of course CHR/Pop outlet 107.1 Kiss FM.

Anyways, Q-102 is a demonstration of an innovative station. Q-100? Not so much, though I'm definitely very glad to see a CHR/Pop station do well in the ATL again. Been a long time coming.

 

[atlantaboy]

What does Dave FM have to do with anything? Q-100 and Dave FM are world apart, and Dave is not one of Q's primary competitors.
Also, Cincy does have a Hot AC station, WNNF 94.1, as well as of course CHR/Pop outlet 107.1 Kiss FM.

Anyways, Q-102 is a demonstration of an innovative station. Q-100? Not so much, though I'm definitely very glad to see a CHR/Pop station do well in the ATL again. Been a long time coming.

I think you're confusing "innovative" with "liberal" - if you're in a conservative market, you can't just program a current-based Modern AC which literally plays all new music - Star 94 tried that back in 2009 (with a similar playlist to what Q102/Cincy has now), and it absolutely bombed

Remember, Star 94 gets its highest ratings, by far, on the weekends when it goes all 90s and plays NO new music

In Cincinatti, potential AAA listeners listen to Q102 (hence the AAA/Modern AC tracks on the playlist) - and their other Hot AC WNNF recently flipped to 80s/90s, sending the more liberal HAC listeners all to Q102 - so Q102 has all the more liberal listeners in Cincy that if they were in Atlanta, would be listening to Star 94 and Dave FM

You're right that Q100 and Dave don't share many listeners, but that's cause Q100 has that conservative playlist - if it tried a progressive Modern AC playlist like Q102/Cincy like you're suggesting, then it would be competing with Dave

 

[the golden boy]

Remember, Star 94 gets its highest ratings, by far, on the weekends when it goes all 90s and plays NO new music

I don't doubt that the 90s weekends are popular, but ratings-wise, weekends don't really matter that much.

 

[the golden boy]

The thing is CHR...my point is I disagree with those who are saying q-100 is not programmed for it's market...However the rest of Cumulus stations are not...which is why q-100 is successful and the others are not.

I do disagree. Q100 was made to fit with the other Cumulus CHRs.

 

[radiolives]

Im surprised Cumulus is playing "Lighters" as I noticed it in the playlist posted on this topic.

 

[carolinaradio]

I definitely think Q100 is programmed for Atlanta, and since that station is successful, Cumulus just copies it everywhere else. They program it adult-leaning to compete with WSTR.

 

[the golden boy]

Cumulus was already doing it before Q100 was brought in.

 

[Wildstyle K]

Actually, I must say that I strongly believe that the 90's weekend on Star 94 is doing a lot of help to the already great format, especially with the way it is being programmed. As a matter of fact, since the very fist day I discovered that they were doing the 90's format on weekends, I knew without a doubt in mind that this would only benefit the station more. Now, will it benefit for the long term as 90's hits begin to burn out or become predictable? I don't know.

As far as this being a Cumulus thing and not basically an Atlanta thing, I agree. However, the problem with Atlanta is that unlike other (major market) territories, if Cumulus Q100 lacks some major hits, there is (or used to be) no other station where it would be heard in Atlanta. Now there is WWVA, but how many people can really hear them in certain areas? I know that in reality, a lot of people in a town not knowing that certain hits exist and being "mentally programmed" to believe that certain music belongs to a certain race and everything else outside of that is just uncool doesn't carry a high level of importance (and is maybe more important to me based on past experiences than others), but... what makes this whole subject hot from an Atlanta point of view is that Atlanta is a major market with a leading chr that's "treating it" as if it's not a major market, playlist sound-wise. It's the only major market where the one leading very powerful signaled chr station is actually playing less hits than they could due to certain circumstances.

I know that stations don't actually have a "full top 40 current slots playlist", but I used that phrase as an expression to describe the difference between how Cumulus and other chr owners program their playlists. I believe that having 28, 29, or 30 new music slots as oppose to just 23 to 20 makes a big difference! As a matter of fact, I don't even think Q100 should use the slogan "All The Hits". I think "Q100, Hits. Now" would be more appropriate for them, at least since you know that with the strictly limited top 20 or so hits list, you're guaranteed to only immediately hear an already established hit (or something from an artist that has already proven that whatever they release is most likely to be a hit) when you tune in.

As far as Cumulus Q100 being made for the Atlanta market, that.... well, can be interpreted in different ways. While they may not sound like what you'd expect a leading Atlanta chr to sound like according to overall demographics, they are, after all, still competing with Star, another Atlanta station. Therefore, at some level, I'd say they are customizing for Atlanta, but not in the way many would expect.

There's more I wanted to say but probably forgot due to the fact that I got up and did a few other things multiple times while typing this, so whatever I left out I might continue with later. Hmmm... 3 new replies since I started typing....

 

[atlantaboy]

Cumulus was already doing it before Q100 was brought in.

That doesn't mean Q100 being brought in didn't start affecting the programming though - I agree with Carolina that Cumulus is Q100-centered

 

[atlantaboy]

Now there is WWVA, but how many people can really hear them in certain areas?

Wild comes in perfectly (in stereo) in every suburb I've driven though, which is almost everywhere North of ATL - 99X doesn't, but Wild sounds just as strong as every other station on the dial

Unless I'm missing something, I feel like this "weak signal" thing is being exaggerated

 

[Wildstyle K]

Unless I'm missing something, I feel like this "weak signal" thing is being exaggerated

I hope so! But I don't know... from people in the Atl section talking about how bad it is and complaining about Q100 as if WiLD doesn't even exist, and someone mentioning how building penetration may make it even worse, telling me the signal map probably looks better on paper than it really is (as a response to me asking people to tell me some GOOD news about the station), to none of my family members being able to pick it up or even being aware that it exists, ... it all paints a very bad picture in my mind.

Then when I get on the phone with someone and they tell me that they can pick up Q100 when they are on the verge of entering Georgia while driving in from the north side of  the state and comparing that with what I hear about WiLD, it only solidifies that small signal picture I have in mind.

Then, I think back to the old WiLD on 96.7 using the slogan "The Little Station", and I can't ... wait a minute, actually.... that's a different story now that I think of it! That wasn't 105.7. I don't know why I didn't think of that before!

 

[atlantaboy]

^I mean, I googled WWVA and signal strength, and nothing came up except for threads from this site - honestly, it seems like an excuse posters are using to defend the fact that Wild's ratings aren't that great

I think people just need to get over the fact that there's a major U. S. market where adult-leaning CHR does better than rhythmic-leaning CHR - and the only reason it's an issue on this board is that adult-leaning CHR doesn't match the musical tastes of 90% of the posters - I've been on Pulse Music Board for 4 years, and I've never heard one complaint about Q100 (and ironically, a lot of complaints about KIIS and KAMP)

 

[Wildstyle K]

^I mean, I googled WWVA and signal strength, and nothing came up except for threads from this site - honestly, it seems like an excuse posters are using to defend the fact that Wild's ratings aren't that great

Everything in life is technically considered an excuse.... regardless of whether or not it's based on truth. You could tell someone a solid reason why you want to / don't want to do something and the response can always be "quit making excuses" by whoever isn't benefiting from the excuse!

Example:
JIM JOHNSON: "I can't see that movie with you today - I have to work because I really need this paycheck..."
KARIN DAVILAH: "Quit making excuses! Money isn't all that! Just call in, damn it! It wont kill you!"

If anything, if their ratings keep creeping up WITH the amount of bad things I've heard from others on this board regarding the signal (mostly from those who don't care much for top 40 or WiLD to begin with), then the format must obviously be working.

Even KZON, which people point out "is only doing well because it's in a certain market", was "failing" with the rhythmic format in that market for some time before they even started becoming noticeably successful. So, if it took KZON as long as it did to rise up in it's right market (against a main competitor who had a signal that just didn't compare), then WWVA must be doing something right to be rising up in its "incorrect market". As a matter of fact, I'm here in LA where still none of my family even knows that 97.1 KAMP (on a big signal) even exists yet! So WWVA must be doing something if it's creeping up on a signal people are saying is "shortcoming".

I think people just need to get over the fact that there's a major U. S. market where adult-leaning CHR does better than rhythmic-leaning CHR - and the only reason it's an issue on this board is that adult-leaning CHR doesn't match the musical tastes of 90% of the posters

WiLD's ratings; They may not be doing exceptionally well now, but.. keep in mind that in life, things change. Seinfeld wasn't doing well when it first started..... Kelly Rowland wasn't doing well when she first (independently) started.... A lot of things didn't do well when they first started - whether fresh or as an evolution from something else. But that doesn't mean that they've all forever under performed in comparison to their competitors or that they weren't capable of doing better as time went on!

Many people may be hooked on and over familiarized with mainly the urban or Hot AC sound now, but just wait until WWVA establishes themselves more and people in Atl. get "used" to the new sound...

And besides, WWWQ's music isn't vastly different from WWVA's music. It's just that one station plays MORE (current) hit music in rotation and adds FASTER instead of "lagging behind" when it comes to new music in a major market. Yes, I've heard people talk about V103 and Hot 107.9 being slow on hip hop, but... not nearly as slow as WWWQ is on hits many times!

 

[Wildstyle K]

Again, I'm sure Clear Channel and CBS have studied the situation - if CBS thought a rhythmic-leaning CHR could beat Q100 in ratings (and we're talking about #1 or #2 in the market), it would flip Dave-FM in a heartbeat - and same with Clear Channel and Project 96.1

I'm not so sure who does these studies, because

Speaking of these studies; I wonder why, in such a conservative chr market; ..Why isn't WWVA quick on adding Hot Chelle Rae and One Republic's new tracks in a heartbeat? I mean.. I don't see what's stopping them from doing so, especially if not leaning as Hot AC as possible is supposed to be a bad idea in Atl chr world! Shouldn't these studies be telling them to go after what should work?

 

[atlantaboy]

Why isn't WWVA quick on adding Hot Chelle Rae and One Republic's new tracks in a heartbeat?

Cause it's on the Rhythmic panel - it's like Clear Channel is afraid to compete directly with Q100 - no clue why...

 

[Wildstyle K]

Well, I believe KZON is rhythmic, too.
But in reality, I don't see why adding at least One Republic would hurt them.

Maybe WWVA doesn't want to go after anyone in particular, but rather fill in a hole in the market and gain its own following, regardless of where the listeners come from. That would be the smart thing for them to do since every other sound is already (competitively) taken. I believe they've probably already fulfilled their first agenda, which was to get former Beat listeners.