I had to stop typing prematurely because I was being rushed to come on and take my aunt down the street.
But as I was driving, I thought of a few other factors. Maybe ClearChannel didn't see a hole in the Atlanta market because 95.5 and their funny format had it partially covered. I'm assuming that ClearChannel must've thought 95.5 The Beat was that good that they didn't dare try to come in and compete because as soon as 95.5 flipped to news talk and WWVA (very slowly, and not in a heartbeat) started transitioning to rhythmic top 40, what did they do? TAKE THE OLD PD OF THE BEAT just as soon as ratings were on a rise and let them drop down to a 1.9!
So, .... I'm not sure who's doing these studies, but if they were doing studies like this in meteorology or other things, we probably wouldn't be alive right now to have this discussion. I mean, I guess if you're mostly successful, then that's what counts overall in the end, but that whole WWVA move they made prior to recently was dumb. Not only that, but the whole transition and name change timing...etc. were all horrible as well. No wonder the ratings had to basically restart from fresh! They would've just been better off doing a full quick & sudden format flip rather than that craziness that occurred. And whoever decided to remove "hey baby" by Pitbull, "rocketeer" by Fareast Movement and let BOB "airplanes" play 3 or 4 times an hour for days... you know what, there's really no point on dwelling on all that past stuff anymore.
All that counts is that they finally got it together and got rid of the people they needed to.
I should retire from this topic because in reality, this topic isn't going to make any difference in what happens in the real world. I doubt Cumulus will change their top 20 currents style playlist and that's just the way it is. If it doesn't reach the top 20, then it's most likely just not a hit on Q100. At least there's WWVA to play everything else that otherwise would've never been heard in Atl. radio.