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Cumulus strikes again!

poledo said:
Who was the "Genius" that wanted a radio station licensed to Century, FL?
Click to expand...

Well, nobody did, of course. They wanted a station in Pensacola, and either didn't understand this whole "directional FM" thing or maybe looked at the projected coverage map showing the smaller/southern lobe "covering" Pcola and thought it would be enough to squeeze into the mix, somehow. Uh... nope.

Lotta money up in flames.
 
Must be nice to be able to piss off cash for a stick to a demographic area that probably doesn't care about that type of music. I can suspect most of the demos there listen to Krap-Love, 90.5, and BLX.

I met some of my friends today and her girlfriend really loves KLove and a little station that she can't hear at her house (down by Gulf Breeze).. the Seabreeze I told her about the internet & radio streaming and she was shocked!

Seabreeze really has a lot of fans down here!

-Rob
 
amfmxm said:
poledo said:
Who was the "Genius" that wanted a radio station licensed to Century, FL?
Click to expand...
Well, nobody did, of course.
Click to expand...

The FCC Table of FM frequency allocations is fun ;D reading. Sometimes prospective licensees petition the FCC to move or create an allocation in an out of the way town like Century with dreams of becomming a rimshot into the nearest metro area. Typically these freqs are shoehorned in between adjacent freqs and Century might be the only nearby place with a zip code that can become the official city of license. So to address your comment, I am sure the owners of WPFL had Pensacola (W Pensacola FLorida) in mind and not the business climate in Century when they built this station. However, they didnt even do the "directional FM thing" from what I see, just went as high as they could with the resultant reduction in power for their C3. Only benefit was the savings on their electric bill.
 
WPFL was a directional C3 on a tower south of Century for around 20 years. That old directional signal stopped being viable when it got to the Pensacola city limits. About 5? Years ago the owners of WPFL had seen the light and built the current tower. They had to build the new tower twice because the top of the first tower fell over before WPFL could sign on at the new site. The current location apparently provides the best signal to the biggest audience 105.1 has the potential of serving. Hanging on to the WPFL call letters, I don't know why. Maybe they think someone will want them bad enough to pay them to release the calls one day? Maybe they just kept them for nostalgia? Maybe they don't care what the call letters are?
Someone reading this board knows the answers (ahem, Jay Braswell). Care to chime in and drop some knowledge on us?
 
With the month slowly ending, we can expect the usual changing of the guards from normal programming to boring yule music.

After thanksgiving, watch for 106.1 to possible become "christmas 106" if they plan on switching formats. WCOA would be good there since their FM is useless.

Not sure about 100.7 but, place your bets. News talk seems to be a dismal failure. Cumulus dropped Coast to Coast for Dead Eye Radio.. big mistake.

-Rob
 
WDLT didn't do Xmas last year (on 98.3 obviously)? Cumulus doesn't need to put Xmas on WMEZ because WNCV covers Pensacola reasonably well. For Cumulus, WNCV and WRRX would be the best pairing for Xmas stations. No Urban AC listeners would be lost to another broadcaster, even if Cumulus plans on keeping WRRX Urban AC to compete with it's big sister WDLT.

Humm, that gave me a new thought:
Country WYZB to 93.3 (FWB) with big brother WXBM (PNS/MOB)
AC WNCV to 105.5 (FWB) and WMEZ to 106.1 (PNS).
100kw 94.1 (PNS/MOB) gets freed up for a new format...

hummm. Of course I'm looking at the three radio markets that reside under the umbrella of one TV market, but who's counting?
Interesting new thought?
 
Not sure what "new format" would be viable for the Ft Walton Beach or much
less the Pensacola market, but playing Christmas music beginning in early
Nov thru the end of the year would mean one of two things; either they "the corporate hacks who are nothing more than frustrated PDs who got fired in the
70's/80's/90's at other stations want to increase their "*** or TSL" or they are really stunting because there is a real change coming. I think these two
markets are overdue for a good classic pop format, not necessarily "oldies" but
just the recognizable hits, not the burnouts, but a good balance. I'd like to see WAAZ 104.7 go to "Z-104" instead of CHR (never) BUT real GOOD country
much like WSM Nashville, or like KWKH Shreveport, 'The Legends of Country",
including some Elvis, and Roy, Jerry Lee Lewis along with George Jones, Johnny Cash, and the country hit crossovers of the 50's/60's/70's, Roger Miller,
Oak Ridge Boys, Kenny Rogers, Dolly Parton, Milsap, Alabama, etc. The only
problem
 
Sorry for the disconnect! The only problem is the corporate decision makers will eventually fill all time slots with a syndicated program they either own
or can get market exclusive coverage. I'm surprised that Cumulus hasn't started to pipe in over their own satellite uplink programming for every brand
format they have using their "Star performers" like Rick Dees, John Tesh,
Nashville country, etc, to everyone of their radio markets, beginning with the
Top 100 to the medium and small markets, thus eliminating all local programming in markets #101 and smaller, thus all their properties are "Clones" of their choice programs, that's been their prime objective anyway!
 
You mean we have TV stations??

If Coast moves to 105.5 their ratings would go down. However, most of their listeners seem to be in Ft Walton Beach anyway. I doubt if Crestiview or Pensacola ever tunes in. That would be a smart move.

As for 94.1 their signal sucks out here. They tried to advertise here in the past, but it seemed like a dismal failure.

What format could 94.1 be? Oldies? Country? Dance? Humm.. BLX could move to 94.1, leaving 92.9 (which DOES boom here) to pick another format. The Big station slogan is getting old, fast. The average listener has no clue why BLX is called "The BIG station'

Rob
 
Rob-42 said:
If Coast moves to 105.5 their ratings would go down. However, most of their listeners seem to be in Ft Walton Beach anyway. I doubt if Crestiview or Pensacola ever tunes in. That would be a smart move.
Click to expand...

The point is to get Cumulus' FWB Country station on a stronger signal to keep Highway 98.1 from catching up with them. 105.5 and 106.1 service areas do not overlap, but they do come close enough to each other for Cumulus to put the same format on both stations and cover most all listeners in both FWB and PNS.

It wasn't long ago that Coast was at 100.3 with a very limited coverage area. They did just fine. Moving Coast to 105.5 would be a downgrade from 93.3 but still an upgrade from the old 100.3, and it wouldn't overlap with 94.1 but they don't need Coast to overlap with WMEZ. I am absolutely convinced that Cumulus would have put Country on 93.3 and AC on 105.5 if they had known they would loose the license to 98.1 in a court case. Always put Country on the best signal.

Heck, Country could go to 99.5 and let 105.5 and 106.1 become Rockers with local commercials... maybe even simulcast the live FWB DJs. That's probably a better idea anyway.
 
Well, 106.1 has seem to flip to mono, pulling an AAZ. Stereo signal still.. a sign of things to come? Still simulcasting 104.1 and the music sounds rather dull, on 104.1 it sounds brilliant and wide.

-Rob
 
Rob-42 said:
Well, 106.1 has seem to flip to mono, pulling an AAZ. Stereo signal still.. a sign of things to come? Still simulcasting 104.1 and the music sounds rather dull, on 104.1 it sounds brilliant and wide.

-Rob
Click to expand...

Are they simulcasting all the time? I tuned in just now and it's the Sweat Hotel on both stations, and WRRX is in stereo with stereo music. Being a syndicated show, all the music and commercials were the same but the local station ID was not for both stations, just Magic 106.
 
It seems like it, yea, 106.1's audio seems to be kinda..blah like "move over to 104 and let us finish this thing.."

-Rob
 
It's not a simulcast. Eventhough it pretty much is. 104.1 and 106.1 are separate entities. Just with pretty much the exact same programming. Magic was posting on their FB page the other day about tech problems and that they were off air for some time. The mono signal probably has something to do with that.
 
Things happen, even with billions that Cumulus has, equipment screws up. Again, I do think this is wasteful and having two of the same thing is wasteful, btw was down near 30A and despite the dreary conditions, 106.1 was still there with major QRM from the Seabreeze. So was 95KSJ and 100.7.. it's amazing how far signals travel down here. If I ever go there for fun, I'll do a bandscan and bring my camera.

Even heard a bit of the APE and XL on the AM side. The closer I was to Panama the stronger they became. Very directional signals. If APE was not, it be loud and clear here.

-Rob
 
I'm not so sure about Cumulus being cheap with their facilities. They did a remarkable job getting the Pensacola cluster (minus Hot 104.1) back on the air with temporary facilities and eventually back to full strength after Hurricane Ivan. I regained much respect for Cumulus corporate while they were getting COA back on my radio dial when I needed them most.
 
poledo said:
I'm not so sure about Cumulus being cheap with their facilities. They did a remarkable job getting the Pensacola cluster (minus Hot 104.1) back on the air with temporary facilities and eventually back to full strength after Hurricane Ivan. I regained much respect for Cumulus corporate while they were getting COA back on my radio dial when I needed them most.
Click to expand...

Quicker to get back on, quicker to start selling commercials again.

(Yes, I am that jaded. And I never even worked for them!)
 
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