Barry Mannilow's career started writing jingles. Yes there are some great ads still, the problem is a lot of them get overplayed and then they become annoying.We'd all like every stopset to be filled with jingle type ads written by Steve Karmen.
There are annoying national ads, and similarly annoying local ones. And the reverse, too.
But I'd rather hear...
See? It is about the creative, not the medium.
Here is an interview with Steve... showing how a good ad can be as entertaining as the entertainment content.