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Cumulus Sues Nielsen over Ratings Monopoly

Newspaper readers use such pejorative names, too. I remember my fellow J-school students at Syracuse referring to the Post-Standard and Herald-Journal, the local fish-wrappers (a good pejorative in its own right), as the Substandard and the Horrid Urinal.

Considering that the school of public communications we all were taking those journalism courses in was endowed by and named for S.I. Newhouse, publisher of those two papers, our low opinion of them was somewhat ironic.
Yes. I remember people calling the papers around my area as the Akron Reekin' Urinal, The Pain Dealer/the Plain Squealer and the Cleveland Pest and in Florida waaaaaaaay back in the 60s the Saint Petersburg Whines. And the little local area newspapers where residents said "If you blow your nose on a remote street corner, there'll be a story about it in the next week's edition." Turns out they weren't that far off. The shit hit the fan when the town started up it's own ambulance service because the funeral home was getting upset about having to transport LIVE patients to the hospital. [Regardless of the fact that the hospital they took them to didn't have a sterling reputation and more than likely they'd be hauling the previously live body back to the funeral home the next day] The paper started printing names/addresses and why the ambulance was sent there, i.e. "Ambulance was sent to 123 Bugaboo Lane, residence of Bambi Whatshername for a call of several small farm animals lodged in their teenage son's backside". Their excuse was "It's a taxpayer funded service so we have the right to ask where/how/why they were sent there". Disabused of that notion rather quickly with threats of lawsuits. Long before HIPPA laws were on the books. Paper is now kaput.
 
... as if I think about TWC too much I have panic attacks and PTSD symptoms.

There, I understand and sympathize completely.

(TBH, I had forgotten the exact timeline myself and had to go look it up.)
 
Back to the original topic: Inside Radio reports that Cumulus has made a request to "fast track" discovery in the case and wants a preliminary injunction before new advertising and content contracts are signed in the next couple of months.

Needless to say, Nielsen doesn't object to the injunction but wants limits on discovery before same.


(Apologies to Lance for having to link to a competitor for this.)
 
Nielsen is claiming that Cumulus is waging "lawfare:"


So that's their defense? It seems like they're helping the Cumulus case by admitting they're a monopoly.
 
Here is some of what Nielsen is saying in the Cumulus lawsuit.


In other words, Nielsen is playing the deflection defense. It's not about us, it's about them.

Seems to me, just as an observer, that Nielsen is saying they don't do national ratings. But then what is this "tying policy?"

And how do they handle national ratings for TV? Is it different for radio?
 
I can't remember whether I asked this here, but the site I was told to go to for ratings now has Eastlan, whatever that is. I selected that by mistake and was surprised by how many more stations had listeners, including stations outside the markets.
 
A federal judge has granted Cumulus an injunction against Nielsen:



 
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It'll be interesting to see how this changes the industry.

Will it change for the better?

We'll have to wait and see, I guess....

c
 
Some analysis on the court ruling in the Nielsen suit from Dr. Cohen:


What he's saying could really pose a problem for companies looking to do "national" radio.

My question is why can't we get a situation similar to Mediabase and Luminate? In that case, Luminate uses Mediabase data but presents it using its own metrics. Thus, if Nielsen can't make money doing national radio ratings, maybe another company, using Nielsen data, can.
 
Related to this is that Cumulus has been looking for an alternative to Nielsen. They seem to have found one via AI:


Earlier this week, it was reported that some stations are using DTS AutoStage as another source.


However, this form of audience tracking is private, and won't be publicly released like the Nielsen 6+ numbers. It's all internal.
 
Related to this is that Cumulus has been looking for an alternative to Nielsen. They seem to have found one via AI:


Earlier this week, it was reported that some stations are using DTS AutoStage as another source.


However, this form of audience tracking is private, and won't be publicly released like the Nielsen 6+ numbers. It's all internal.
That's one way of putting an end to all those posts insisting that 6+ numbers mean something, and all those follow-up posts explaining that they don't.
 
That's one way of putting an end to all those posts insisting that 6+ numbers mean something, and all those follow-up posts explaining that they don't.

What it also does is answer the question of how do stations who aren't Nielsen subscribers get data for their salesmen to present to advertisers. The answer is there are many ways to do it, but they're typically not public. This is how Good Karma Brands has built a business model using AM radio and digital platforms. I think moving forward, this entire conversation will become more difficult as the data will only be available if the station itself releases it.
 


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