If it's 102.5 FM, it'll be more of a move-in than a new FM. They've owned this station, currently WKXU "Country 102" in Louisburg for some time. Per the FCC website, the station will change its city of license to Hillsborough and build a tower in northwestern Durham County.
This will be, on paper anyway, the Orange County seat's first aural service, while Louisburg retains aural service from WYRN 1480 AM, not to mention a Curtis-owned translator on 98.7 that rebroadcasts WBBB 96 Rock.
As for possible formats, it's anyone's guess, and it could become a simulcast of something they already do (La Ley 96.9? WPTF-FM?). They could also pair it with WWNF 102.3 FM, which they're trying to relicense from Goldsboro to closer-in Smithfield.