Re: Let's wait 6 months
> What do you guys think?
Does Memphis have too many signals? Well, that's an interesting question.
First, what does "too many" mean? Certainly, the public is better served with more signals than fewer. That's a given. If one means too many to make money, that's another issue.
Ultimately, Memphis is no more over-served than most other towns. And, speaking per capita, it has fewer stations than many in our region (Little Rock, just for one example, has a similar number of FM signals and less than 1/2 the population. There are many, many other examples). Since Docket 80-90, every town is swimming in a sea of FM signals; that is just the nature of the business today, and it will only get worse. More stations will move and/or sign-on. More translators will drop in. It's never-ending. And satellite? That's yet another set of programming streams. IBOC? Yup -- more still.
You wanna see overserved? Spend a day in Salt Lake City. Wow.
In Memphis, the problem is less competition than just lack of imagination. Take 98.9, for instance. It's a Hip-Hop station in a sea of Urban. What did Citadel expect here? There is NOTHING unique about the station, save for a morning team that hasn't experienced a real Summer in years. I understand that the market is ~ 50% black, but, the Urban market has reached saturation. And, it doesn't take an MBA to figure that one out.
98.1? It's a train wreck. What more can one say? If there are not wholesale changes on that station SOON, D&Z will be joining D&B looking for a new home.
Back when I was a programmer, we would talk in terms of market holes. It seems as if no one here does that. They just decide that their cluster needs an Urban or a Country -- or whatever -- and blaze ahead, not conscious of whether the station they want to attack has any real weaknesses.
"It worked in Little Rock, darnit, it will work there!"
How does one fix this? That is a good question.
DE