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Dallas-Fort Worth Radio Ratings: May 2023

P

pjc1961

Covering the survey period from Thu. 4/27/2023 thru Wed. 5/24/2023, age 6+ overall:
radioinsight.com

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...
radioinsight.com radioinsight.com
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com

25-54: 1. KTCK 2. KHKS 3. KZPS (up from #8) 4. KLNO 5. KVIL (up from #10) 6. KDGE 7T. KSCS (down from #4) 7T. KBFB (up from #14)
18-34: 1. KBFB 2. KKDA 3. KHKS 4. KZPS 5. KLNO (up from #9) 6. KVIL 15. KDGE (down from #5)
18-49: 1. KTCK 2. KLNO 3. KHKS 4. ____ 5T. KDGE 5T. KKDA (up from #8) 5T. KBFB (up from #12) 10. KSCS (down from #5)
(There may be a typo in the article re: 18-49; perhaps it's a 3-way tie for 4th, not 5th. Note that for Apr.'23, #6 was KJKK + #7 was KMVK.)
 
Wow, KBFB and KKDA-FM beat KHKS in 18-34. Impressive.
 
pjc1961 said:
Covering the survey period from Thu. 4/27/2023 thru Wed. 5/24/2023, age 6+ overall:
radioinsight.com

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...
radioinsight.com radioinsight.com
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com

25-54: 1. KTCK 2. KHKS 3. KZPS (up from #8) 4. KLNO 5. KVIL (up from #10) 6. KDGE 7T. KSCS (down from #4) 7T. KBFB (up from #14)
18-34: 1. KBFB 2. KKDA 3. KHKS 4. KZPS 5. KLNO (up from #9) 6. KVIL 15. KDGE (down from #5)
18-49: 1. KTCK 2. KLNO 3. KHKS 4. ____ 5T. KDGE 5T. KKDA (up from #8) 5T. KBFB (up from #12) 10. KSCS (down from #5)
(There may be a typo in the article re: 18-49; perhaps it's a 3-way tie for 4th, not 5th. Note that for Apr.'23, #6 was KJKK + #7 was KMVK.)
Click to expand...
KPLX is third overall yet doesn't appear among the top 5 stations in any of those demographic breakdowns. How is that possible?
 
ContinuousWave said:
And KEGL is#22 😂
Click to expand...
Have you listened to it? Not entertaining or compelling programming in the least. Now that we're out of basketball season, and there's been no Mavs PBP in a few weeks, where do they go? The Ticket is doing extremely well in all aspects, but this thing is dropping faster than a duck shot out of the sky.

...or would that be an eagle? It would seem, at this juncture, to be a worse decision than flipping it to Sunny.
 
Ryan Williams said:
Obviously, they are killing it among the 55+ crowd.
Click to expand...
Continuity goes a long way with the Luby's crowd. Heritage country music, long time spot on the dial for listening to it. K-Plex (The Wolf) has been spinning some of these titles since, what, the late 70's? Best to make the most of the goodwill while they can.
 
Mediafrog+ said:
KPLX flipped to Country in 1980.
Click to expand...
And I remember its new emphasis on '80s and '90s country being noted on this board not long ago. But something seems to have changed, at least if its current playlist is any indication. Maybe KPLX found it was attracting too many geezers and has started pushing more contemporary country into the mix only recently. If so, improvement in the money demos probably won't show up for a couple of books.
 
CTListener said:
And I remember its new emphasis on '80s and '90s country being noted on this board not long ago. But something seems to have changed, at least if its current playlist is any indication. Maybe KPLX found it was attracting too many geezers and has started pushing more contemporary country into the mix only recently. If so, improvement in the money demos probably won't show up for a couple of books.
Click to expand...
Last year, as a matter of fact. It dropped all currents and recurrents, and went to an all gold presentation. Currently centered in the 90's through early 2010's, but does reach clear back into the 1980's for some of the biggest artists from that decade, such as Willie Nelson and Alabama. Currently playing Tim McGraw's "My Best Friend" from 1999.
 
rosecitymedia said:
Have you listened to it? Not entertaining or compelling programming in the least. Now that we're out of basketball season, and there's been no Mavs PBP in a few weeks, where do they go? The Ticket is doing extremely well in all aspects, but this thing is dropping faster than a duck shot out of the sky.

...or would that be an eagle? It would seem, at this juncture, to be a worse decision than flipping it to Sunny.
Click to expand...
No, remember, we’re not allowed to criticize The Freak. We’re still supposed to give it time according to everyone else on this board
 
rosecitymedia said:
Well, Lover, I just did. It's bad radio, plain and simple.
Click to expand...
Be critical, but understand nothing is going to happen to KEGL if they are making budget and turning a profit.
 
I lived in Dallas in the late 1970s, until mid-1978. My Dad advertised on KPLX when it was easy listening. I recall him telling me they were going country. He said the KPLX account executive said it would happen in a couple of weeks. I believe that would have been mid-1977 to early 1978.
 
salemjedi54 said:
Be critical, but understand nothing is going to happen to KEGL if they are making budget and turning a profit.
Click to expand...
I'm fully aware, Jedi. I'd also be quite interested to see the spreadsheet on it up to this point, and what is being projected in the pipeline.
 
rosecitymedia said:
Last year, as a matter of fact. It dropped all currents and recurrents, and went to an all gold presentation.
Click to expand...
Correct, but now it's playing "You Proof" and "The Kind of Love We Make" and "She Had Me at Heads Carolina" and "Half of Me." All of these were hits either last year or earlier this year. Not hearing any true currents yet, but that's probably coming. You must admit that KPLX is sounding very different from the way it sounded right after it made the big tweak of 2022.
 
CTListener said:
Correct, but now it's playing "You Proof" and "The Kind of Love We Make" and "She Had Me at Heads Carolina" and "Half of Me." All of these were hits either last year or earlier this year. Not hearing any true currents yet, but that's probably coming. You must admit that KPLX is sounding very different from the way it sounded right after it made the big tweak of 2022.
Click to expand...
I've given it a longer listen this evening after your post, CT. You are exactly right. The Wolf has definitely adjusted again. Jason Aldean, Thomas Rhett, Luke Combs, and Jon Pardi all heard in the last hour. This is definitely a recent development.
 
KLUV #2 in 6+ whilst not being any higher than #9 within 25-54. Is KLUV even too geezer sounding? It doesn't seem so to me, at least not any more than other Classic Hits stations.

On the other hand, Jack hasn't had any higher than a 3 share within 6+, for at least the last six books.
 
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