Dallas-Ft. Worth Radio Ratings - Holiday 2022

[pjc1961]

Covering the survey period from Thu. 12/8/2022 thru Wed. 1/4/2023, age 6+ overall:
RadioInsight Dallas-Ft. Worth Radio Ratings - Holiday 2022
Radio-Online Dallas-Ft. Worth Radio Ratings - Holiday 2022

KDGE had a 9.1 share (was 10.6 in 2021) + led in cume with 1.66 million.

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
AllAccess Ratings Analysis - Holiday 2022 (scroll down to see Dallas-Ft. Worth market)

25-54: 1. KDGE 2. KHKS 3. KLNO 4. KZPS 5. KVIL 6. KRLD-FM (up from #15) 16T. KLTY (up from #21)
18-34: 1. KDGE 2. KHKS 3. KVIL 4T. KKDA 4T. KLNO 6. KBFB (up from #15)
18-49: 1. KDGE 2. KLNO 3. KHKS 4T. KVIL 4T. KRLD-FM (up from #15) 6. (unlisted) 7T. KMVK 7T. KRNB 7T. KKDA 7T. KPLX

 

[nalyem]

….and KEGL is sitting at a 0.9. Ouch. Of course, it’s early and it could definitely turn around. For the moment, I’ll count it as a rare instance that KXT beat some other major station. Also, WRR is above 2, which is nice. Though, Christmas helps WRR out alot.

 

[RadioGuyForLife]

….and KEGL is sitting at a 0.9. Ouch. Of course, it’s early and it could definitely turn around. For the moment, I’ll count it as a rare instance that KXT beat some other major station. Also, WRR is above 2, which is nice. Though, Christmas helps WRR out alot.

I’m out of market but following The Freak bc of the potential of the format. I’ve sampled all of the shows, usually a couple of times a week when I’m really craving talk radio. And they haven’t delivered once. Segments seem to drag on. Very little interesting content. Just kinda talking about whatever. Not impressed

With that said, are they billing well? If not, how long will iHeart give them before pulling the plug?

 

[Loverofradio]

I’m out of market but following The Freak bc of the potential of the format. I’ve sampled all of the shows, usually a couple of times a week when I’m really craving talk radio. And they haven’t delivered once. Segments seem to drag on. Very little interesting content. Just kinda talking about whatever. Not impressed

With that said, are they billing well? If not, how long will iHeart give them before pulling the plug?

all they do is talk about themselves and how grateful they are for each other. I never know who is who because all of their hosts linger around the station all day and are always on each other’s show. are they even a sports station? They say they’re not. But, run the truly unlistenable vsin network ar 8. Their live ad reads are mostly for some social media page. expanding to more talk isn’t an issue, or maybe it is. But, dropping a long running heritage format for something you know your competitors are well established in is just ridiculous. listeners clearly rejected the talk before the flip. Ben and skin were already struggling on the Eagle.

 

[Gregg.]

Interesting to see KVIL doing so well. Top 5 in all three demos, even though its overall ratings are at #13 tie. When it first flipped to Alternative Rock, many on this board saw poor ratings for a while. Some said Audacy can't seem to do Alternative Rock correctly.

Another oddity: KTCK does slightly better as a sports station than KRLD-FM in the overall ratings, #6 tie vs. #8. But KRLD-FM is #4 in the 18-49 demo, #6 in the 25-54 demo. KTCK isn't listed in any of these demos.

And what happened to KLTY? It's #11 overall but it hardly makes any demo. The only one listed is a #16 tie in the 25-54 demo. That must mean its audience is quite old. And didn't it switch to Christmas music? It seems when other CCM stations switch to Christmas music, they get a boost. KLTY went from the 2's to the 3's. But that's FAR behind KDGE which had almost three times the ratings as KLTY.

 

[pjc1961]

Another oddity: KTCK does slightly better as a sports station than KRLD-FM in the overall ratings, #6 tie vs. #8. But KRLD-FM is #4 in the 18-49 demo, #6 in the 25-54 demo. KTCK isn't listed in any of these demos.

Attributed almost solely to Dallas Cowboys radio broadcasts and associated programming on KRLD-FM (105.3 The Fan).
Does not include the last regular season game or the two playoff games; those should affect the Jan. 2023 numbers to some degree.

 

[MarkW]

When it first flipped to Alternative Rock, many on this board saw poor ratings for a while. Some said Audacy can't seem to do Alternative Rock correctly.

Audacy finally dumped the dead weight. I won't name names. As soon as some smarter people began calling the programming shots, the station's fortunes began improving quickly.

 

[MarkW]

Out of curiosity, of the 85% or 89%, how many spend at least a couple hours with radio weekly? How many sit through stopsets?

I suspect talk radio listeners are much more likely to tolerate commercial breaks.

 

[davideduardo]

Out of curiosity, of the 85% or 89%, how many spend at least a couple hours with radio weekly? How many sit through stopsets?

I suspect talk radio listeners are much

It depends on the station. The average station in PPM markets gets about 3 hours to 4 hours a week of total listening, and the average person listens to 6 total stations in a week.

 

[PTBoardOp94]

What's truly amazing, absolutely mind boggling, inconceivable, and retarded is . . . I've hardly seen anyone actually come out and say it was a terrible idea. (Except for me.)

That's because the idea is fine. There should be a market for talk focused towards men under 50 that isn't all about the Cowboys, or Jesus, or Trump.

Obviously, the Freak hasn't found that market yet. Their strategy to find their market isn't clear to me. And it is absolutely possible that the needle between the three aforementioned topics is too narrow for a broadcast station.

 

[davideduardo]

That's because the idea is fine. There should be a market for talk focused towards men under 50 that isn't all about the Cowboys, or Jesus, or Trump.

Obviously, the Freak hasn't found that market yet. Their strategy to find their market isn't clear to me. And it is absolutely possible that the needle between the three aforementioned topics is too narrow for a broadcast station.

Well stated. They key is finding their market and finding talent that can talk to that group.

That is one of the "challenge on top of a challenge" situations I'd be rather nervous to accept as either manager or PD.

(Love the "needle" comparison!)

 

[Loverofradio]

That's because the idea is fine. There should be a market for talk focused towards men under 50 that isn't all about the Cowboys, or Jesus, or Trump.

Obviously, the Freak hasn't found that market yet. Their strategy to find their market isn't clear to me. And it is absolutely possible that the needle between the three aforementioned topics is too narrow for a broadcast station.

And I’ll say this, their marketing campaign on Twitter is amazing. But, anyone have an explanation for why their facebook name still says 97.1 the eagle?

 

[Loverofradio]

Well stated. They key is finding their market and finding talent that can talk to that group.

That is one of the "challenge on top of a challenge" situations I'd be rather nervous to accept as either manager or PD.

(Love the "needle" comparison!)

I thought we all decided by 2009 hot talk formats weren’t cool anymore?

 

[macattack]

I thought we all decided by 2009 hot talk formats weren’t cool anymore?

It’s 2023. Maybe hot talk became so uncool it looped back around to being cool again?

 

[davideduardo]

I thought we all decided by 2009 hot talk formats weren’t cool anymore?

It depends. The more contemporary talk formats in Trenton and Orlando have worked marvelously, and a hybrid talk format seems to be working in many , but not all, markets it has been introduced in in Canada recently.

 

[b-turner]

I get it Bob Sugar, you hate the station. No need to tell us over and over.

 

[Will_H_69_9]

I get it Bob Sugar, you hate the station. No need to tell us over and over.

i feel like he's got an unhealthy obsession with The Freak and wanting it gone, it's like he's a disgruntled Russ Martin Show/Treehouse fan who can't let it go. as much as i love The RMS and the Treehouse, but there's a reason why things ended they way they did, Russ is dead, he's not coming back, Clo's a Pedo, he's in prison and never coming back, and Dan & Alfie may have already moved on and possibly could have quietly retired from Radio due to the always changing of the industry, plus Rock is a format that is dying and moving it on to HD2 is better than losing the format all together and on the radio, you got Alt 103.7 and Lone Star covering everything in between, but the harder rock stuff is more niche then ever and hence why The Eagle died a second death.

plus the point of giving up on a new format should be a year or 2, not 4 to 5 months, a new station can't get their footing in right away, especially a sports/guy talk station that's the flagship of one of the big sports team in Dallas.

i don't see iHeart pulling the plug next month or March for the station, they need to give the station more time to see if it improves in the ratings or not, plus i could see a lineup change before a format flip happens, and if the Treehouse is still under iHeart contract, maybe let them back on the air if a lineup change happens cause their brand of guy talk would had worked for The Freak (but they got released cause the Station wanted to start 100% fresh and not keep a show with a stigma of a dead host and another member of the show being a pedo.)

 

[b-turner]

Bob Sugar: do you ever post anything positive?

 

[E-Cam]

Let me stir the pot: I don't like what 97.1 is doing but I'm not even a fraction of The Freak's target audience is so what does my opinion matter with their decision to flip in the first place? Doesn't matter. The Freak is here but only time will tell if it does well or not. If it does, it does. If not, then maybe 97.1 could bring back The Eagle or some other format but it won't happen anytime soon.

In this day and age, there are other rock options to choose from, like 103.7, 92.5, 100.3, 97.1 HD2, 102.1 HD2, Sirius XM, iHeartRadio app with over 1,000 stations to stream from, Spotify, Youtube Music, Pandora, CD Players, and possibly more to choose from.

 

[Old Grey Coyote]

i feel like he's got an unhealthy obsession with The Freak and wanting it gone, it's like he's a disgruntled Russ Martin Show/Treehouse fan who can't let it go. as much as i love The RMS and the Treehouse, but there's a reason why things ended they way they did, Russ is dead, he's not coming back, Clo's a Pedo, he's in prison and never coming back, and Dan & Alfie may have already moved on and possibly could have quietly retired from Radio due to the always changing of the industry, plus Rock is a format that is dying and moving it on to HD2 is better than losing the format all together and on the radio, you got Alt 103.7 and Lone Star covering everything in between, but the harder rock stuff is more niche then ever and hence why The Eagle died a second death.

plus the point of giving up on a new format should be a year or 2, not 4 to 5 months, a new station can't get their footing in right away, especially a sports/guy talk station that's the flagship of one of the big sports team in Dallas.

i don't see iHeart pulling the plug next month or March for the station, they need to give the station more time to see if it improves in the ratings or not, plus i could see a lineup change before a format flip happens, and if the Treehouse is still under iHeart contract, maybe let them back on the air if a lineup change happens cause their brand of guy talk would had worked for The Freak (but they got released cause the Station wanted to start 100% fresh and not keep a show with a stigma of a dead host and another member of the show being a pedo.)

I am a disgruntled Russ Martin Show fan but I was much more a fan of the original Russ Martin Show with JD Ryan, Dan Lewis and Eddie Boyd, not so much the later show. Sometimes Russ was his own worst enemy as far as where the show went in later years. I don't think Clo even worked for the station back when the show was going strong or at KLLI when they moved there.

I have no hostility towards The Freak and what they are trying to do. Russ didn't get fired and replaced by the Freak crew. He died. And the Treehouse without Russ was a different kind of show. I don't really see them as any better or any worse than Ben and Skin. They could have kept them and moved them to a different time slot and they could have fit in with the new format. Did the pedo thing really kill the treehouse, or was it just lower ratings than what they show had when Russ was alive.

I, for one, would like to see more talk radio that wasn't about Politics, Religion or Sports, but nobody around here seems to want to do that.