• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Dallas-Ft. Worth Radio Ratings: June 2023

Covering the survey period from Thu. 5/25/2023 thru Wed. 6/21/2023, age 6+ overall:
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

KLUV (now KSPF) went 5.1-5.4 to lead as KTCK went 6.6-5.1 to land in 2nd overall.

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
(scroll down to see Dallas-Ft. Worth market)

25-54: 1. KTCK 2. KLNO 3. KHKS 4. KVIL 5. KSCS 6. KPLX (up from #9) 8. KZPS (down from #3)
18-34: 1T. KHKS 1T. KVIL (up from #6) 3T. KKDA 3T. KLNO 5T. KPLX (up from #8) 5T. KSCS (up from #10) 7. KBFB (down from #1)
18-49: 1. KLNO 2. KVIL 3. KHKS 4. KSCS (up from #10) 5. KTCK (down from #1) 6. KDGE
_______10. KKDA (down from #5T) 12. KBFB (down from #5T)
Is KPLX’s uptick due at all to the new morning show?
 
@Will_H_69_9 covered the Russ Martin situation pretty well! Great job by him!

The Eagle would have been well-served by having a plan in place to replace Russ when he inevitably passed because the signs were there for years. I'm not going to regurgitate what Will said further because he said it so well, but I do want to state that I agree with everything Will wrote.

Instead, I will cover the second reason why the Eagle fell from grace: iHeart letting the playlist become so stale. KEGL was always the last Active Rock station on the Mediabase panel to add anything new, they didn't even hop on surefire perennials like Shinedown or Godsmack immediately, but would often wait well over a month before they added even those artists. And this doesn't cover the golds situation, which in some ways was even worse. When an Active Rocker is playing "Enter Sandman" 4 times a day, the playlist has serious problems, and this is accounting for Russ Martin and the morning show, neither of which played music, eating up 6-8 hours of the day (depending on the state of Russ' health). Clearly KEGL listeners were willing to put up with a lot, but after Russ died they clearly wanted to look for an alternative, and they didn't necessarily want even more talk radio elements mixed in with the rock music.

When John Allers took over KVIL, it didn't take him very long to decide that the only way to revive KVIL's flagging fortunes was to take direct aim at KEGL and create a playlist that was significantly louder and rockier than the usual Audacy Alt playlist. Lest we forget, while KEGL wasn't exactly lighting the world on fire, KVIL was hovering around a 1 share in the beauty contest ratings when Allers took over! It wasn't even a dramatic change, it was simply adding in loud 90's and 00's rockers KEGL was fond of and throwing in a Active/Alternative crossover current or two, without changing the core alternative tracks and artists that KVIL spun. That's all it took.

The two current songs KVIL is playing the most right now are "Lost" by Linkin Park and "Just Pretend" by Bad Omens, two songs that KEGL probably would have gotten around to playing... two months after everyone else, but I digress. It shows knowledge of how much of their audience are migrated KEGL listeners and they need to please them so what happened to the Eagle doesn't happen to them. KVIL is doing VERY well in the ratings right now subsequently, especially in the key 18-34 demographic. They will be an incredibly tough nut to crack for any new challenger, since KVIL is committed to playing both the Active Rock and Alternative lanes and so far seems to be pleasing both audiences. That also indicates that some of the woes gripping rock and alternative with consensus doesn't seem to affect Dallas as much.

I have this to ask anyone who wants to bring the Eagle back - how? Hope KVIL screws up? While Allers doesn't run the day to day for KVIL anymore, he is still supervising the station as part of his job, and considering KVIL is still doing what has worked, the day-to-day PD knows his duties and audience damn well.

The other factor is that iHeart has committed hard to this sports-talk direction to where sunk cost fallacy probably has kicked in. There are contracts that have to run out for a flip to be remotely cost effective. And even if they did... would iHeart really have the ability to effectively counter-program KVIL considering that The Eagle had absolutely zero answer for KVIL's change in approach? KEGL's rock listener base was clearly much bigger than those who were there exclusively for talk, and KVIL has it lock stock and barrel. How are you going to pry them away?

Like it or not, iHeart is stuck with The Freak for at least the next three years, maybe even five, before they could try to bring The Eagle back. Maybe by then KVIL will have become complacent and more vulnerable.
 
I'm Kramer from the old Kramer and Twitch show - and I want to chime in on KEGL. I worked there for 4+ years.

I see everyone's opinion here, and I appreciate seeing what you all have to say.

God, I don't want to bore you, but I do want to give you some context for what I have to say about Eagle and the Freak.

I started doing voice over 4 years ago, and at that time I kept my talk radio job/OM job in Panama City. I started making way more money doing VO and I was killing myself with the schedule, so I quit my radio job. I'd met my wife in Dallas. We've been together since 2001. We'd always dreamt of coming back here. On a whim, I reached out to Don Davis, the Program Director for KEGL. We spoke on the phone a few times, and he told me he was thinking about putting me on the Treehouse. I'd never heard it. So I listened. My first thought was, why is a talk show on Eagle. Then I listened Ben and Skin, and again, thought why is there a talk show that isn't Russ Martin on The Eagle?

Don told me he wanted essentially to bring some attitude to the Treehouse, and then he wanted me to do nights as well. The more I listened to The Treehouse, the less I wanted to be a part of it. I AM NOT being mean spirited here, but in MY OPINION, that show was not ready in the least to be on the air in a major market. The fact that they were attached to Russ was not enough for people to ignore the dismal content of that show. Ben and Skin - who may be a great fit for a sports station - or even a female targeted radio station - were nowhere close to fitting what THE EAGLE was. (Still aren't.) I'm a very opinionated guy, and I deserve any harsh takes on what I'm saying. I'm a big boy, I can take it.

So when we arrived, I had an interview with Don. It was really just a lunch. I told him, "Hey I'm here, I'd just be honored to do some weekend shows. The Eagle has a VERY special place in my heart."

Soon after, he along with Kelly Kibbler were let go.

When I listened to The Eagle, I couldn't get over how wrong the music was. First, hearing bands like Twenty One Pilots on the Eagle should never have happened. EVER. So, I'd hear 21 Pilots, in to something ancient like CCR, The Who, or Pink Floyd, and then some shi**y 80's band like Warrant or Whitesnake. 65% of the playlist was alienating the core audience. On top of that, then you have BEN AND SKIN - an extremely light talk show host - in to the Treehouse, which 65%-80% of the content didn't match the audience. And THEN they go into a MAVERICKS game. WHEW! It was really a disaster.

But here's the thing, if someone could actually NOTICE and HEAR those issues, and cleaned it up - the Eagle could have thrived. Play the right music, which would be LIGHT rotation of 1995-2002ish, and the rest from then forward. ALL ACTIVE ROCK SONGS. No alternative. ROCK. Hire a great morning show, and then rock the rest of the day. (Get rid of the talk shows.) It would have been that easy.

So now the switch to The Freak.

I worked at WKRK in Detroit. It was Stern, then us Kramer and Twitch, Deminski and Doyle (local talk) and then Parker and The Man (local sports show). I've always been a major fan of GUY TALK radio stations. Rarely are they done correctly.

The name. 2/10
The IDEA. 10/10
The execution. 2/10

They've built this thing around "WE TALK ABOUT WHAT WE WANT". Okay great, but are you talking about something I want to hear about? The content is bland, unless they're talking about sports. When any of these shows talks about actual sports, they shine shine shine. I will give props to every single show on that station, that when they talk about sports, there's few better. However, when they talk about anything else, they just come across as awkward. They come across like a bunch of rich sports nerds that drink wine and get botox. Again, I know I'm coming off like an a**hole, but I'm just truly trying to convey MY OPINION.

On top of allll that, you're now competing with THE TICKET and THE FAN - 2 sports stations that are already developed, and whom are doing well with Men numbers. Russ WAS rich when he was sober, and he NEVER came across snooty. He never would have talked about women's soccer. He would never have had a 30 minute discussion on pairing wine with foods. He was a regular guy that was funny, and he ingratiated himself by all the things he did for fallen men and women in blue. (And dogs.) His content was BLUE COLLAR. It was honest. It was sarcastic. It was, most times, in your face.

In a woke culture, where men are sick and tired of it, a radio station who doesn't care about being WOKE - who demonstrates that on a continual basis - will - work. But the Freak is doing anything BUT that.

No other station in the COUNTRY has a more soft spot in my heart than KEGL, and to see what's happened to it shreds my soul. If you only knew. What's going to be interesting to see is how long iHeart is going to allow it to swim in the .9/1 share depths of the sea. I hear subs don't last that long at those depths.

Again, just my lil opinion. Don't be too hard on me. I look forward to being on the boards more and more. ALLACCESS.com is about to be no more, so this will be a place to come hear about what's happening. I hope this finds you all happy as a Kardashian in an NBA locker room. I love ya'!
 
Well Kramer, the show was far superior to anything produced by Pugs & Kelly. Other than that, everything you said about The Freak is right on point. This is exactly why I mentioned getting a working relationship going with Cuban and turn 97.1 into the voice of the Mavs. What's going out now is horrendously bad.
 
@rosecitymedia Thank you for the comment!

The station has Cuban on the air all the time. People already KNOW the Mavs are on 97.1. The issue is that no one is going to listen to BASKETBALL on the radio. Don told me in the meeting that the night numbers were awful. The problem with the station (and I will say it again, this is just MY opinion) has to do with WAYYYYY more than just airing Mavs games.
 
I have this to ask anyone who wants to bring the Eagle back - how? Hope KVIL screws up? While Allers doesn't run the day to day for KVIL anymore, he is still supervising the station as part of his job, and considering KVIL is still doing what has worked, the day-to-day PD knows his duties and audience damn well.

One could make the case that the Eagle is back, it just happens to be at 103.7 and calls itself "Alt" now. One truth in radio has always been, if you don't do your job well, someone else will come in and take your place. Another is, if you leave your format to try something else, you might not be able to come back to it if your new format doesn't work.

The issue is that no one is going to listen to BASKETBALL on the radio. Don told me in the meeting that the night numbers were awful.

That is spot on. I worked for a company in a college town that had the rights to the team's sports. The basketball games performed terribly. We took them because we had to in order to get the football. Plus, that the owners were local people who attended college there meant it was a source of pride for them. When the oldies station flipped to CHR/Top-40, we finished the football season with the games on the CHR and put the basketball games on a AAA and a low-rated country station. The PD's of both stations were livid.
 
Why is hiring a great morning show always at the top of the list? How many great morning shows are there? In my opinion, kegl messed up trying to replace Russ Martin when he died instead of just focusing on fixing the playlist. Maybe all of this was needed so the Eagle could have a quick breather from HD-1 before it returns in the fall/early 2024. Rock stations have sports all the time so that’s not an issue
 
Why is hiring a great morning show always at the top of the list?

Because morning drive is where you make the bulk of your money. For some stations, the vast majority of their revenue comes from that shift.

How many great morning shows are there?

A great morning show can be defined many different ways. This may have changed since PPM, but morning shows often did better than the other dayparts at a station because they didn't play as much music. Fewer songs being played meant fewer that could've been a tune out. Problem is, in order to make that model work, you have to have a show that's really entertaining.

Rock stations have sports all the time so that’s not an issue

As Kramer mentions, basketball isn't a draw on radio. Having said that, nighttime, in general, doesn't draw many listeners, and that's when most basketball games or played. In other words, having the Mavericks didn't likely hurt KEGL that much; it just didn't help either.
 
If basketball doesn't draw something, why doesn't iHeart drop the Spurs from WOAI and relegate them to The Ticket? 760 covers San Antonio just fine. Why leave them on the big stick? Aren't the Rockets still on KTRH, or are they full-time on KBME now? I can't get on board that the Mavs broadcast rights hurt The Eagle. Lousy programming towards the end, as Kramer stated, was what doomed the bird. When 102.1 lost "the edge", so did 97.1. Not sure why, but that's where you can pinpoint the spiral's genesis. Without KDGE serving as the sibling compass, KEGL ended up getting lost.
 
If basketball doesn't draw something, why doesn't iHeart drop the Spurs from WOAI and relegate them to The Ticket? 760 covers San Antonio just fine. Why leave them on the big stick? Aren't the Rockets still on KTRH, or are they full-time on KBME now? I can't get on board that the Mavs broadcast rights hurt The Eagle. Lousy programming towards the end, as Kramer stated, was what doomed the bird. When 102.1 lost "the edge", so did 97.1. Not sure why, but that's where you can pinpoint the spiral's genesis. Without KDGE serving as the sibling compass, KEGL ended up getting lost.
i pinpointed The Eagle's downfall as starting around 2016 when Russ Martin's health problems started impacting the anchor show.

and the first era of The Eagle's downfall wasn't the end of their time being the Dallas Home of Howard Stern, it was when Russ Martin quit The Eagle for 105.3, and Kramer, you and Twitch's stunt with the Britney Spears hoax that got you and him fired didn't help with the ratings, as well as the rotating door of morning shows after Russ left didn't help either, as well as the death of NuMetal as a draw for the Active Rock scene in the early 2000s as well as playing the classic hits meant to be on 92.5 at the time as well, i think the Eagle's death in 2004, the final nail on the coffin wasn't even the station's own doing but instead was Janet Jackson's boob being accidently shown to a live TV audience as well as everyone in NRG Stadium in Houston who witness it in person at the Super Bowl, that moment along with the FCC's crackdown on indecency in the wake of it and poor ratings was the "Pull the plug" moment for The Eagle the first time around.
 
@Will_H_69_9 ---- I don't know if our stunt had any impact on the ratings either positive or negative. I don't have them in front of me. Do you?

"but instead was Janet Jackson's boob being accidently shown to a live TV audience" - - I agree 100% with this statement, only more broadly. The nipplegate scared the FCC, got radio on it's radar, and then every GM and PD in any radio station in this Country were running around scared to death. When we got promoted to mornings at O-ROCK in Orlando, we were put there to compete with THE MONSTERS OF THE MORNING, HOWARD STERN AND BUBBA THE LOVE SPONGE. This was around that time, and we were made to change our name to Keith and Tony, and our GM - of a HEAVY ALTERNATIVE STATION said we were to talk about news, stocks, and tech - and that was it.

So yes, that was (in my opinion) the beginning of the end. That is exactly why podcasts are doing so well for men 25-54. As a consumer in the demo, I'm sick to DEATH of my only options of entertainment being politics or sports. That's why I think the IDEA of THE FREAK is awesome - but the concept and implementation are polar opposite. That doesn't mean it needs the old shock jock routine on every show, but it does mean to open up, have some balls, and stop tip toeing around.
 
@MarkW "93.3's music shift earlier this year seems to be doing wonders for its ratings fortunes!" ----- no kidding! I know this sounds dumb, but you know what I think would work on that signal? COMEDY. I listen to the comedy channels on Sirius/XM all the time and I LOVE IT.
 
@MarkW "93.3's music shift earlier this year seems to be doing wonders for its ratings fortunes!" ----- no kidding! I know this sounds dumb, but you know what I think would work on that signal? COMEDY. I listen to the comedy channels on Sirius/XM all the time and I LOVE IT.
It's been tried on a group of nearly-abandoned high power AMs in Canada and they barely made their books if they made them at all.
 
It's been tried on a group of nearly-abandoned high power AMs in Canada and they barely made their books if they made them at all.
Several of those all-comedy AMs in Canada were part of the recent shutdowns carried out by owner Rogers. Never more than a placeholder format while Rogers figured out what to do with them.
 
Several of those all-comedy AMs in Canada were part of the recent shutdowns carried out by owner Rogers. Never more than a placeholder format while Rogers figured out what to do with them.
Nonetheless, they were all comedy. DIdn´t work.
 
If basketball doesn't draw something, why doesn't iHeart drop the Spurs from WOAI and relegate them to The Ticket? 760 covers San Antonio just fine. Why leave them on the big stick? Aren't the Rockets still on KTRH, or are they full-time on KBME now?

Talk radio doesn’t draw many listeners at night either. No one said, by the way, that you can’t sell sports. Sports are an easy sell, even if you don’t have numbers. Selling basketball with a small number of listeners is likely easier than selling talk shows with few listeners.

Having said that, my understanding is that the flagship stations for most sports franchises don’t make much, if any, money off of the games. The cost of producing them is incredibly expensive. Plus, if you use a third party service, it gets the bulk of the ad dollars. It's the ancillaries and being the only party that can sell them that make the money.
 
@MarkW "93.3's music shift earlier this year seems to be doing wonders for its ratings fortunes!" ----- no kidding! I know this sounds dumb, but you know what I think would work on that signal? COMEDY. I listen to the comedy channels on Sirius/XM all the time and I LOVE IT.

First off, glad to hear from you back Kramer after I had listened to the Kramer and Twitch show from Mix 102.9 (when it was just you there, correct?) before migrating to The Eagle. Was sad to see you let go there a long time ago. But good to know you're still rocking along!

Second, anything (even polka) is better than the so-called "90s/2000s hits" they're spinning on 93.3. When I wanna hear "I'm Blue (Ba-da-di-da-da-da)," I expect Eiffel 65, not that crappy David Guetta/Bebe Rexha song.
 
It's been tried on a group of nearly-abandoned high power AMs in Canada and they barely made their books if they made them at all.

I know some bigger markets in the U.S. were experimenting with it, but frankly I have no clue how they've done. It may be a terrible idea, but if I were the PD in that situation, I'd try something out of left field. For the love of all that's Holy, someone in radio needs to TRY to do something different.

First off, glad to hear from you back Kramer after I had listened to the Kramer and Twitch show from Mix 102.9 (when it was just you there, correct?) before migrating to The Eagle. Was sad to see you let go there a long time ago. But good to know you're still rocking along!

Second, anything (even polka) is better than the so-called "90s/2000s hits" they're spinning on 93.3. When I wanna hear "I'm Blue (Ba-da-di-da-da-da)," I expect Eiffel 65, not that crappy David Guetta/Bebe Rexha song.

Hey there. So nice of you to say!! Thank you. Twitch was with me at Mix. We were just there for such a short time. It was mainly me on the air though. I think Jimmy's (Steal) original idea when he brought me there was to eventually put me on the Eagle, he just needed to get me here before I went somewhere else after I got fired from FLZ.

93.3 could do okay. They are having an identity crisis. Some of the drops are in Spanish. The music is all over the place. The marketing for it is bizarre at best. Reminds me of a radio station you guys may remember here - it was called THE EAGLE? There's a lesson to be learned with these 2 examples of poor programming.

BTW, please let me say, I'm no expert. The last thing I want to do is sit here acting like I know everything. I don't. WAY FAR from it. I'm just a passionate guy and when I'm passionate about something, I'm opinionated. Please do not mistake my passion for being pretentious.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom