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Dan Carroll on WLW. Still not ready for prime time.

B

brian65

Just listened to him for an hour today, replacing Willie.

I'm just a listener, but I've never heard anyone seemingly less prepared for a show than this guy.

He screwed up so many things in just an interview with Frank M~, the weatherman, it was annoying.

I used to think he did a pretty good job, but he seems to be actually getting worse as time goes by.
 
A smart move would be to give Dan a week day slot on WKRC 9 to Noon. I wish they would dump Rush because to me he is no longer relevant. My moving Dan to week days they could still have him work either Saturday or Sunday. I know the idea is to find a way to make the most money you can in this game but still I prefer local over the network shows every time.

I really feel that 55KRC is a step child of WLW and doesn't get the respect of what this station has meant to the market.
Look at its rich history of Stan Matlock, Jerry Thomas, Bob Jones, Ted McCay, Alan Browning, Rich King, Dave Lee , Don Webb and many others. What do we have now? We only have Brian Thomas and the week end How to Shows.
It is a real shame what has been done to 55KRC.

The thing that also bothers me is many of the segments of Stan Matlock and the bits of Jerry Thomas and Rich King are priceless. Why can't something thing of putting the segments together and yes, make some revenue off it. The answer it willnot happen because 55KRC is the prime example of a cookie cutter format concept that can work on some many AM's across the nation.

Will you even know the Reds Opening Day is Monday beyond 9 am the shorten local news segments on 55KRC. The answer is no because it is a step child. It must a real challenge as a 55KRC sales rep to try yo tell an advertiser how relevant their station is in the market. It must be tough to keep a straight face when they tell that to a client.
 
If CC didn't own all of the strong AM signals in Cincinnati, AM radio might have some life left. I still remember when you had 3 News/Talk stations here each with their own news dept and local personalities throughout the day. Now it is all about protecting WLW so they can have their #1 rating, and even The Big One is not what it once was in the market as far as having quality talk hosts who know how to put on a 3 hour talk show without sounding like they are bored to death.
 
Radio25 you really don't get it at all. Drop Rush? Sure. And lose tons of revenue. Put Dan Carroll on? Sure. And lose even more revenue. Let go of the past. You think Rush is irrelevant and personalities from 50 years ago are relevant. That says a lot.
Microbob I know you're a CC hater, but nobody else wanted those stations when they were sold in the 90s. Jacor helped keep AM relevant here, and if you didn't notice, 55KRC is a top ten station with very good 18-34 numbers. Better than WLW and rivaling 96 Rock.
So you guys can go back to 1983 and the people who actually get it will continue to move forward.
 
MTHBSTR said:
You think Rush is irrelevant and personalities from 50 years ago are relevant. That says a lot.
Microbob I know you're a CC hater, but nobody else wanted those stations when they were sold in the 90s. Jacor helped keep AM relevant here, and if you didn't notice, 55KRC is a top ten station with very good 18-34 numbers. Better than WLW and rivaling 96 Rock.
So you guys can go back to 1983 and the people who actually get it will continue to move forward.
Click to expand...

Oh I am all about moving forward and the future is the internet not AM Radio. I think CC is doing a fine job at making themselves obsolete. How is that debt load helping them develop new talent for the future? Keep cutting costs until there is nothing left but a computer in a closet running 8 stations. That's their future.
 
Good one. You completely dodged the issue and didn't reply to the topic. CC's debt issues are no secret. If I could have two AM stations in Cincinnati billing $21 million, I wouldn't care what the know-nothings are saying.
 
Yep, That's the forward thinking I expect to hear from a big corporation like CC. That 21 million is nice for a mid size market but where's the growth going to come from in the future when people are starting to get there entertainment in other ways? IHeartRadio better start making a profit soon.

As far as your comment about Jacor, I agree with you. They stepped up with the cash and overpaid for most of the properties they bought which is why they merged with CC who really overpaid for Jacor and now they are in dept up to their ears.
 
Yep, just what I would expect to hear from someone who's never worked in the business a day in his life. The view from the outside looking in is quite different from what it's like on the inside. IHeart Radio better start making a profit? Oh, you mean like Pandora's profits? Oh, wait... I don't think you even know what is good revenue for any market. CC isn't the only company cutting costs and servicing debt. You should read the trades more closely.
 
That's my point. Pandora is growing and will flourish if the RIAA doesn't hurt them. I am also of the opinion when Apple launches their streaming service they will be the dominate player. Unlike radio, technologies and companies change fast do it's hard to predict the future. I will say that if radio goes back to local programming they will have something all of the new services can not provide then they will be better off. This is coming from some who is on the outside looking in and I'm not ashamed in saying so.
 
So, what is your plan then to revive radio in this age of technological advancement? Please keep in mind that if it loses money, it's not a good plan. Going back to 3 AM stations with full news departments is not the answer. Listeners don't want it. Just try to launch a news station in 2013 against a dominant competitor. I give you New York, Chicago, San Francisco, Houston, and Atlanta as recent examples.
 
It takes money to make money. The problem is with those formats if you're not prepared to loose money for a few years then it is not wise to launch a news format thinking the money will flow over night. Prime example of that locally is what is on 100.3. As other have suggested, the plan would be promotion and local personality.
 
MTYHSTER.. I do get what works and what does not on radio. I welcome a spirited discussion about radio but I am not interested dealing with comments that "you don't get it." I have never been a fan of Rush or even Jim Rome. It doesn't mean I would not put them on an AM Talk Operation I was running. My post said put Dan Carroll from 9 to Noon and not in place of Russ. There is no question we should be grateful of how Russ contribute to AM Radio. However, I am not a fan but I am sure you would agree that you never program what you like but what format will work for you. There have been several formats or programs I was not a fan of but it delivered an audience and big time revenue. It's never about you or me --it's about what works.

I know C.C. is not going to put any more effort in 55KRC. It is known their first and only goal is revenue and putting on good radio comes in a distant second.

I also don't see the reason to challenge someone's input of them not being in radio. If you really understand radio then you should understand the value of getting input from people as well who have not been in the business.

I welcome all comments and keep an open mind about it.
 
I think a station doing as well as 55KRC in ratings and revenue is doing what it's intended to do. It's your opinion that it isn't good radio. Brian Thomas may not be your favorite, but he brings good numbers, young demos, and revenue to an AM radio station. You're the one who said you wanted them to dump Rush. Those weekend sshows also make them tons of money. And do you really think the morning show WON'T mention Opening Day? To suggest Dan Carroll should do a show on 55KRC in middays really does show that you don't get how it works. In every market, there is a dominating talk station, a second talk station, and then the rest fall in line behind them. This market is no different than any other market in that regard.
I will continue to challenge people who make statements based on uninformed opinion and anecdote. Even when someone clears up rumors and myths, the same people come right back and repeat them. It's everyone's right to post what they want and it's also everyone's right to challenge things they believe are wrong.
 
First 55KRC is making money and Brian Thomas is a solid talent. I never questioned those points. Second, I said a long time again and strongly supported the week end 'How to Shows." They make money and are perfect for an AM station. They also provide the platform to help promote your week day line up too. Management will get top dollar with these type of programs over a ROS buy any time. In fact, I have created several programs in this format setting they made top dollar.


When I said I would like to dump Rush that was from a personal view point and not what I would program as I detailed before in my previous post.


My first post is that 55KRC seems to never reflect back to what a proud history there is. The Reds know how to do this but the Bengals don't. I have always thought the Bengals and C.C. run their operations with many of the same management concepts. Revenue always first and the audience coming in a distant second. I am glad the REDS and radio stations such as WJR, KMOX, WCCO and other stations pay tribute to their rich history

It's fun to have these spirited discussions
 
The only people who care about those rich histories are radio enthusiasts and nostalgia buffs. New, younger audiences are not interested. Nor, should they be. There's way too much living in the past around here.
 
Where are these new younger listeners that you're talking about on 55KRC? When I listen to them,it sounds like the average age of the callers they put on the air are ready for the nursing home. Why not make some money of nostalgia? I'm sure there's a missed opportunity for them to cash in on.
 
No. There's not. Exactly who wants to buy nostalgia?
Brian Thomas has 18-34 numbers on par with 96 Rock. That's where. The percentage of listeners who call a radio station is about 1%.
 
I'm not talking about morning drive specifically, even though it's mostly political talk which also caters to the Get Off My Lawn! crowd. Try listening to the weekend programming. It is no secret that those programs cater to an aging audience. No one under 35 wants to listen to those How To Shows, Chiropractic care which is paid for on Sunday night so the station does make money off of the nostalgic audience.
 
Those programs make money. If you're so forward thinking, why are you listening to old fashioned AM radio? The station has good 18-34 numbers. That's the truth.
 
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