Im thinking the same thing,,, Kids saying its the station for Virgins,,, but I used to associate it more with Virgin Records,,, but i dont think any of the above has a connection... Since the format is geared toward mainly 21 plus females and isnt really a youth station, i dont think Adults would have problems listening to it,,, they may crack jokes but still listen.. I think its really weird how the original Virgin Radio in London which was Rock-Hot AC leaned disappeared, and then reappeared in Canada as an opposite Rhythmic Hot AC lean..... Funny how things like this happen at times,,, it doesnt ever seem possible,,, maybe a pipe dream to some,, and then all the sudden it really happens..
I still think the only way to save Dance in the U.S is more Z1035 type stations,,, Catered to US markets of course,,, or like the old 100.7 MIX FM here in Indiana which had its highest ratings when they were doing their Dance lean.... I think the DIVA stations in Louisiana could have worked much better with a different name, and less 80s non rhythmic material... I always liked the Baton Rouge... AKA Capital City Diva better.... A KKFR mid nineties sound, or Power 96 Miami, or B-96 Chicago could work too... Pure Dance stations loaded with POP Remixes and Diva Dance dont work and wont work here.. Thats why stations like Slam FM in Holland,,, and Galaxy and Kiss in the UK, and even the NOVA stations in Australia all do well,,, and even though I am a Huge Huge Dance Fan,, I like to hear the Top Hit Music mixed in as well,,, thats what the Dance-CHRs in the 80s and 90s did,, it wasnt a constant BOOM BOOM BOOM,,,, which is great on weekend mixshows, and drive at 5 shows, but people still have to tune to the local CHR to hear their favorite Top hits.... That doesnt happen on stations like Z-103.5 that really do play all the hits.... Dance Fans need to except hip hop and Rock and VICE Versa in order for dance to survice here,, thats why most Dance stations in Europe are also the Default CHR for the town... hardly ever will you find a european CHR POP station that plays No Dance at all..... The stations like Virgin and some Movin or Rhythmic AC stations,,, my fave being KTFM are a grat outlet for most of us older guys who remember these older songs,,but we need youthful Rhythmic and CHRs to add more Dance... Do like I do and put in 3 to 5 at a time, and spike a few recurrents and it can work,, If you accidentally picj up a turd, your audience will tell you and you can remove it,,, while other times a huge hit like Septembers Cry For you just blows up,,, its no secret that me and my small market CHR played a big part in making this song a CHR hit.. Its been in rotation for 15 months,, thats the longest ever for us in like 20 some odd years.... and it may take a few years, but if dance doesnt go too underground, we could get more Z-1035 type stations in the U.S......