And would that one listener need to spend at least a quarter hour listening, for it register a 0.1?A .1 can be a single listener in the lot for that market.
Yes, for a subscriber, a single listener with on single listening incident.A .1 can be a single listener in the lot for that market.
Yes, all that requires is a diary mention that is of at least 5 consecutive minutes.And would that one listener need to spend at least a quarter hour listening, for it register a 0.1?
Subscribed stations that get a single quarter hour credit will get an "honorary" 0.1 share and a rating of 0.0.I think that would be about right or at least the formula that translates to a quarter hour on paper (once was 5 consecutive minutes in a quarter hour). Depending on the number of good diaries for that market, a single person can account for enough people in the market to register a .1. Judging by what I've seen on the checks and balances I'd say that single person really does represent the formula used for that demo meaning if it was one, there really should be 1 in 1000 listening.
Subscribed stations that get a single quarter hour credit will get an "honorary" 0.1 share and a rating of 0.0.