First of all, let me just say that I am not bashing the Mix 106.5 HD2 format.
I was listening to Mix 106.5 HD2 today and I heard one sweeper that just startled me.
"Party 93.1 Miami, gone. Energy 92.7 San Francisco, gone. Pulse 87 New York City, gone. Mix 2 Baltimore still lives"
I doubt the 10 listeners (remember, it's an HD2, and very few people have HD radios) that Mix 106.5 HD2 has would even know about the other stations. This sweeper just makes it seem like Mix 2's version of dance and hip hop is superior to the 3 stations it mentioned.
If they think the Mix 2 format is so great, why not put it on the HD1? I would love a dance leaning CHR like Mix 2 on a full market signal, it has the potential to be successful, but it will not be successful if relegated to HD radio.
I was listening to Mix 106.5 HD2 today and I heard one sweeper that just startled me.
"Party 93.1 Miami, gone. Energy 92.7 San Francisco, gone. Pulse 87 New York City, gone. Mix 2 Baltimore still lives"
I doubt the 10 listeners (remember, it's an HD2, and very few people have HD radios) that Mix 106.5 HD2 has would even know about the other stations. This sweeper just makes it seem like Mix 2's version of dance and hip hop is superior to the 3 stations it mentioned.
If they think the Mix 2 format is so great, why not put it on the HD1? I would love a dance leaning CHR like Mix 2 on a full market signal, it has the potential to be successful, but it will not be successful if relegated to HD radio.