I can see that, especially if the #1 station reacted. The one I remember the most is the 99Sux campaign. Now, I can't remember if it was 96Rock, the Buzz or both that used it, but I do know it was a pretty sucessful campaign. Of course, it was also a campaign that was launched when 99X started its demise. Cause? Probably not, but it did help bring 99X down more than if it wasn't launched.
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Dave-FM's New Imaging
- Thread starter RoddyFreeman
- Start date
OK, here we go --- mid 60's - Cobb County.
WSMA (1550) was a new rocker that played music while WFOM (1230) played a lot of commercials. However, WSMA was daytime only while WFOM was 24 hours.
Sooo.. WFOM starts this "imaging" thing between songs saying, "This is WFOM; the station that doesn't run down at sundown."
Well, that was kinda cute until WSMA said, "You know, some stations don't run down at sundown. They're run down 24 hours a day!"
'Twas the shortest "imaging" WFOM ever had.
WSMA (1550) was a new rocker that played music while WFOM (1230) played a lot of commercials. However, WSMA was daytime only while WFOM was 24 hours.
Sooo.. WFOM starts this "imaging" thing between songs saying, "This is WFOM; the station that doesn't run down at sundown."
Well, that was kinda cute until WSMA said, "You know, some stations don't run down at sundown. They're run down 24 hours a day!"
'Twas the shortest "imaging" WFOM ever had.
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