Dave Matthews Radio 93.3???

[sox fan matt]

I read this board about every day and since im moving to ft worth from Chicago in about a month, I guess I should become move involved I wouldnt be surprised if it would be similar to WXRT in Chicago. AFAIK, "AAA'S" are losing popularity around the nation (I may stand corected) but there doesn't seem to be as many of them as there once was. Could 93.3 even attempt to get a power increase? Their lack of siginal is appearant over a large chunk of the metro..

Im just saying a friendly howdy..and i'll jump in when I can

 

[leethalweapon]

Check this out...

http://www.933thebone.com/

Definately I would say AAA. They do have a AAA station on the books...

http://www.annarbors107one.com/

Cumulus also owns a tiny triple A station in San Francisco called KFOG. Perhaps you've heard of them. It's only one of the stalwarts of the format. ;D

DOH!!!

 

[critic319]

I read this board about every day and since im moving to ft worth from Chicago in about a month, I guess I should become move involved I wouldnt be surprised if it would be similar to WXRT in Chicago. AFAIK, "AAA'S" are losing popularity around the nation (I may stand corected) but there doesn't seem to be as many of them as there once was. Could 93.3 even attempt to get a power increase? Their lack of siginal is appearant over a large chunk of the metro..

Im just saying a friendly howdy..and i'll jump in when I can

The signal is fine in the heavily settled areas of the metroplex. I've heard it all the way to the Red River to the north and Hillsboro to the south. Its fine in Ft. Worth as well. Of course the 60 db doesn't extend as far as other DFW stations but it seems adequate to support a AAA format. Just my opinion.

 

[txchipk]

I read this board about every day and since im moving to ft worth from Chicago in about a month, I guess I should become move involved I wouldnt be surprised if it would be similar to WXRT in Chicago. AFAIK, "AAA'S" are losing popularity around the nation (I may stand corected) but there doesn't seem to be as many of them as there once was. Could 93.3 even attempt to get a power increase? Their lack of siginal is appearant over a large chunk of the metro..

Im just saying a friendly howdy..and i'll jump in when I can

The signal is fine in the heavily settled areas of the metroplex. I've heard it all the way to the Red River to the north and Hillsboro to the south. Its fine in Ft. Worth as well. Of course the 60 db doesn't extend as far as other DFW stations but it seems adequate to support a AAA format. Just my opinion.

Except, of course, the previous AAA formats and variants (KKZN, KKMR) on 93.3 failed...and the areas the signal covers the strongest have become more ethnic since then, and the AAA format is about as all-white as you can get in terms of listeners. The AAA stations that do OK in markets with big ethnic make-up have some heritage to them (i.e. KFOG). Ones that have been started in larger markets in recent years haven't lasted (DC's WTGB 94.7, now a "Fresh" hot AC) or have been struggling to find an audience (NYC's WRXP 101.9, LA's KSWD 100.3).

If they are going to try some variant of AAA...I think Austin's KGSR would be the model to follow for a Texas outlet (mix of AAA, some Texas/alt country, other Texas rock/classic rock).

 

[blackdog71]

Hillsboro? Really? I don't think so. And please explain how a limited signal/audience combined with a format that has a small listenership will equal good ratings. As others have already stated, this has been tried before and failed miserably.

 

[johnqdoe]

I read this board about every day and since im moving to ft worth from Chicago in about a month, I guess I should become move involved I wouldnt be surprised if it would be similar to WXRT in Chicago. AFAIK, "AAA'S" are losing popularity around the nation (I may stand corected) but there doesn't seem to be as many of them as there once was. Could 93.3 even attempt to get a power increase? Their lack of siginal is appearant over a large chunk of the metro..

Im just saying a friendly howdy..and i'll jump in when I can

The signal is fine in the heavily settled areas of the metroplex. I've heard it all the way to the Red River to the north and Hillsboro to the south. Its fine in Ft. Worth as well. Of course the 60 db doesn't extend as far as other DFW stations but it seems adequate to support a AAA format. Just my opinion.

Except, of course, the previous AAA formats and variants (KKZN, KKMR) on 93.3 failed...and the areas the signal covers the strongest have become more ethnic since then, and the AAA format is about as all-white as you can get in terms of listeners. The AAA stations that do OK in markets with big ethnic make-up have some heritage to them (i.e. KFOG). Ones that have been started in larger markets in recent years haven't lasted (DC's WTGB 94.7, now a "Fresh" hot AC) or have been struggling to find an audience (NYC's WRXP 101.9, LA's KSWD 100.3).

If they are going to try some variant of AAA...I think Austin's KGSR would be the model to follow for a Texas outlet (mix of AAA, some Texas/alt country, other Texas rock/classic rock).

It's sad to sit here in this market and speculate on what I'm about to.... BUT...Does anyone think Cumulus will put any local thought into this at all? I imagine it'll be pretty much the same list as someone posted earlier...which really isn't THAT bad at all. I think if you're gonna do AAA in this market, it needs to be a diluted, "hits version". There are just too many strip mall shoppin, chain restaurant eating suburbanites in this market.

 

[JimmyJames]

As someone with experience in the format, most corporate attempts at it go like this:

"Hey, AAA attracts educated adults."
"Yes but they play album cuts, we have a strict 300 song per station limit."
"Alright, I'll program it like a Hot AC station with slightly hipper rock songs."
"Cool, do it."

Segue to said station lasting about a year after initial burst of excitement till said educated audience memorizes the playlist and goes back to their tech toy of choice.

A well done AAA will never be huge in the ratings, and it has to have a sales team that can sell quality, lifestyle and loyalty. Citadel's done a good job with 100.5 in Birmingham, aided in no small part by heritage specialty show Reg's Coffeehouse. 107 One Ann Arbor has existed pre and post Clear Channel, I believe. KFOG has great heritage but isn't the most musically adventurous though they do good specialty features that help keep it fresher.

 

[little1]

Dave Matthews? Heard of the group but no idea what type of music they play. I can guess it'll be yet another shot-in-the-foot with no marketing, no carefully-defined concept, a PD who got the idea out of a book or a trade magazine article and doesn't know sh!t about programming the forthcoming format, and, of course, they'll again employ a moniker and imaging that's a tune-out factor all in itself.

That's impressive. The station hasn't even hit the air yet, hasn't logged a single second of PPM listening, and you've nailed the facts that they won't have marketing, their PD is an idiot, that they'll employ a stupid moinker and have sh*tty imaging

Whatever the format ends up being, it'll be a page out of the Clear Channel playbook. A cookie-cutter format that's preprogrammed by a national PD, that's already in place on other Cumulus stations across the country. If Alexis is still there come Monday, you can bet that she's either doing it for $6 an hour, or possibly for free in exchange for a couple of spots per hour she can peddle herself! (Then again, they COULD be paying her $12-$15 per hour, but it's only for the 1.5 hours it takes to V/T a 5-hour shift.)

Wow, and you've nailed their payroll records.

How someone can justify 7 years of horrid ratings without a complete format change, imaging change, and a purge of the building...what a mystery in this day and age.

Purge of the building? Who's left? Humble Billy Hayes, who didn't get ratings, gone. Jeff K, who did'nt get ratings gone, Bo Roberts solo,who didn't get ratings, gone, Pugs and Kelly, who didn't get ratings, gone. Gary Thompson who didn'tget ratings gone. Skull and Miguel, who didn't get ratings, gone. I'm sure there's people that were on that station that I've forgotten, but haven't they pretty much purged the building? More than once or twice?

And haven't they changed imaging a coupel of times? I listen to the hardline alot, they still make the occasional joke about 'classic Texas rock that rocks texans who like classic rcok in Texas. I have NO idea what they were doing in 02-03 when you said they were great, but haven't they gone from classic rock to harder rock, back to classic rock, then recently added a bunch of newer (80-90's) 'classic" rock? Seems like everytime I tuned in they had a different imaging slogan. Classic Tx rock that rocks, the rock of texas, etc...

 

[sox fan matt]

Kgsr was great...I still listen to it..AS far as cumulus..I have no idea...and just one question..look at WXRT out of Chicago whos been on the air for 30 years with aaa (or i think close to that format). If xrt were flipped tomorrow people here would be dissappointed

 

[URradiolistener]

If anyone knows Cumulus at all, then you know Jan Jeffries and Val Garris have the mindset of "if it works here, lets do it there too! oh and there! yes, yes! there too!". They do NO research at all. And by research I mean listen and know the market. One would think that if they REALLY wanted revenue they would TAKE the time and put together something worth while and OH, maybe just ACTUALLY let the PD be, dare I say...A PD! *GASP!*

 

[MikeShannon914]

"I can guess "

That's impressive. The station hasn't even hit the air yet, hasn't logged a single second of PPM listening, and you've nailed the facts that they won't have marketing, their PD is an idiot, that they'll employ a stupid moinker and have sh*tty imaging

"How someone can justify 7 years of horrid ratings without a complete format change, imaging change, and a purge of the building...what a mystery in this day and age"

Purge of the building? Who's left?

How did you ever get my term, "I can guess," and your term, "the facts," confused? I'm no soothsayer, just an observer with a long memory. You're putting words in my mouth to make yet another weak point. Good to see you back in your usual fine form. :-*

(Or do you know something I don't? You said, "you've nailed the facts that they won't have marketing, their PD is an idiot, that they'll employ a stupid moinker and have sh*tty imaging"...So did I get it right? When did you start working there?)

The "purge of the building" never involved Dan Bennett or other key management roles, and it took forever and a day to give Kovarsky and Strong their walking papers. Gary wasn't fired. The "imaging" I speak of is the name, "The Bone." That hasn't changed since Day One. The 3 to 5 year reaction time to fix a given problem hasn't changed, either.

 

[TheRover]

Don't like what I've sen of Dave Matthews..... He's one of those "issue" guys...
It was one of his tour buses that got fined for dumping raw sewage off a bride into a river.

by "issue" guys do you mean he strives to improve our environment? i don't really see anything wrong with that.

and you forgot to mention that once he found out what his tour bus driver was doing, he made substantial donations to offset the effect of the event. (you don't really think he was up there at the front of the bus pushing the button to dump the doo, do you?)

No, I I don't think Dave was anywhere near the front of the bus.... but that would be nice

As far as pushing the button to dump the doo... well, that happens at the shows, don't ya know!!

 

[TheRover]

Rover
I'm curious how huge fan bases and concert draws translate to self love in. What people are you referring to, the fans of the group? ???

It was the Fans..

 

[julesism]

If they are going to try some variant of AAA...I think Austin's KGSR would be the model to follow for a Texas outlet (mix of AAA, some Texas/alt country, other Texas rock/classic rock).

I grew up in DFW but moved to Austin 3 years ago. I'm really glad we have KGSR down here. It's very refreshing. Perhaps you folks will get something similar.

 

[jeffdfw]

@ sox fan matt:

Welcome to the board and welcome to FW/d Now, if we can only get you to change your name to "rangers fan matt". ;D

@ others:

Give it a listen before you condemn it http://player.cumulusstreaming.com/SLPLayer.aspx?WNNX-FM

 

[johnqdoe]

"I can guess "

That's impressive. The station hasn't even hit the air yet, hasn't logged a single second of PPM listening, and you've nailed the facts that they won't have marketing, their PD is an idiot, that they'll employ a stupid moinker and have sh*tty imaging

"How someone can justify 7 years of horrid ratings without a complete format change, imaging change, and a purge of the building...what a mystery in this day and age"

Purge of the building? Who's left?

How did you ever get my term, "I can guess," and your term, "the facts," confused? I'm no soothsayer, just an observer with a long memory. You're putting words in my mouth to make yet another weak point. Good to see you back in your usual fine form. :-*

(Or do you know something I don't? You said, "you've nailed the facts that they won't have marketing, their PD is an idiot, that they'll employ a stupid moinker and have sh*tty imaging"...So did I get it right? When did you start working there?)

The "purge of the building" never involved Dan Bennett or other key management roles, and it took forever and a day to give Kovarsky and Strong their walking papers. Gary wasn't fired. The "imaging" I speak of is the name, "The Bone." That hasn't changed since Day One. The 3 to 5 year reaction time to fix a given problem hasn't changed, either.

It doesnt take a rocket scientist to realize Cumulus is ran worse than even Clear Channel....The Bone has been an afterthought for years. The earlier poster was 100% correct...no marketing, no promotions, no nothing. Couple that with idiots running things and you have apretty good idea of what the "NEW" 93.3 will be.

 

[critic319]

I read this board about every day and since im moving to ft worth from Chicago in about a month, I guess I should become move involved I wouldnt be surprised if it would be similar to WXRT in Chicago. AFAIK, "AAA'S" are losing popularity around the nation (I may stand corected) but there doesn't seem to be as many of them as there once was. Could 93.3 even attempt to get a power increase? Their lack of siginal is appearant over a large chunk of the metro..

Im just saying a friendly howdy..and i'll jump in when I can

The signal is fine in the heavily settled areas of the metroplex. I've heard it all the way to the Red River to the north and Hillsboro to the south. Its fine in Ft. Worth as well. Of course the 60 db doesn't extend as far as other DFW stations but it seems adequate to support a AAA format. Just my opinion.

Except, of course, the previous AAA formats and variants (KKZN, KKMR) on 93.3 failed...and the areas the signal covers the strongest have become more ethnic since then, and the AAA format is about as all-white as you can get in terms of listeners. The AAA stations that do OK in markets with big ethnic make-up have some heritage to them (i.e. KFOG). Ones that have been started in larger markets in recent years haven't lasted (DC's WTGB 94.7, now a "Fresh" hot AC) or have been struggling to find an audience (NYC's WRXP 101.9, LA's KSWD 100.3).

If they are going to try some variant of AAA...I think Austin's KGSR would be the model to follow for a Texas outlet (mix of AAA, some Texas/alt country, other Texas rock/classic rock).

You're right on all counts. My memory has definitely gotten short.

 

[johnny_letter]

Keeping my fingers crossed.......there really hasn't been a station that I could call my favorite in D/FW since Merge went off the air.

 

[seabass]

The funny thing about The Regular Guys coming to town is that they cannot even get good ratings in the their home market of Atlanta anymore. Their return to the airwaves has been a major non-event there. Clear Channel's Active Rock outlet, Project 96-1, is eating Rock 100.5 alive on the young end. CBS's 92.9 DaveFM and Cox's 97-1 The River are kicking Rock 100.5's ass on the older end of things.

The funny thing is...you don't know what you are talking about. You have failed to break out mornings from the rest of the station.

TRG have done quite well in mornings on a limited signal that blanks out a good chunk of their former core constituency when they were on 96.1. They beat Dave, Project, and the River handily in Men 25-54 and persons 18-34, and outperform the station in those demos (which does drop off big after 10a with the former classic rock format), by almost 70%.

 

[sox fan matt]

Thanks Jeff ..I actually like the rangers too Im waiting to see how the new transmitter up in Jack County does with 95.9 The Ranch..it looks like it can get to about Grapevine/Bedford..then fizzle out. That being said, up here in Chicago, we have WXRT...been a mainstay for years...I wouldnt be surprised if 93.3 would be going in that kind of direction..but we shall see..Anyone know when the transmitter would be done for KFWR?

Note to all: Ive never worked in the industry..although its my dream, but I study alot about these things...