Dave Pratt Not on into My 103.9

[michael hagerty]

It's funny. There are three Regional Mexican stations but no one ever brings that up or the fact we have two Spanish Adult hits stations. Isn't that the same thing you are criticizing here?

There are actually probably a dozen Spanish stations in the Valley. However, I couldn't tell you the differences. There are a couple that usually show up in the Top 10, regardless, we have 11 too many! ;D

I'll beat David Eduardo to the punch on this one. There are more than 4 million people in the metro. Conservative estimate is one-third Hispanic. So that's more than a million. Any market of a million people who all spoke English would have at least 11 (probably more like 30) signals. Why shouldn't there be 11 Spanish-language stations (with different types of music, news, talk and sports) here?

 

[DJ_Perry]

For the same reason you wouldn't go to Russia or Germany and see almost half the media be in English (or another Language than theirs)

 

[chrocket87]

For the same reason you wouldn't go to Russia or Germany and see almost half the media be in English (or another Language than theirs)

If the market had a heavy proportion of English speakers, they sure would. Or is this an anti-Hispanic rant?

 

[landtuna]

There are more than 4 million people in the metro. Conservative estimate is one-third Hispanic. So that's more than a million. Any market of a million people who all spoke English would have at least 11 (probably more like 30) signals. Why shouldn't there be 11 Spanish-language stations (with different types of music, news, talk and sports) here?

Simply adding up the total number of Hispanics isn't going to explain how many potential Spanish-language listeners there are.

In my experience I've found the more recent arrivals and those that have been here awhile but have not assimilated into the general society are the ones who are the prime audience for Spanish-language radio. Those that have been here awhile, or are bilingual, tend to listen to the same variety as any other group (depending upon where they live, i.e., in a predominately Hispanic area or one with more diversity).

 

[DJ_Perry]

Or is this an anti-Hispanic rant?

Not the case, I have a son who is half Hispanic. If the dial was filled with German stations (which is my heritage) I would still have an issue with that.

Simply adding up the total number of Hispanics isn't going to explain how many potential Spanish-language listeners there are.

Precisely. When the settlers first started moving to this country, is was more than just English speakers. However, over time they all adapted, as opposed being hardcore about speaking French, German, or whatever. Of course this looks like a race issue, but if you compare the past, its a valid debate.

 

[radioresearcher]

There is no debate. Saying there are too many Spanish stations is racist. This is a free country and people have a choice what language to speak.

Ratings wise, we have five pretty viable brands in Spanish with KHOT, KNAI, KVIB, KLNZ, and KOMR. KQMR and KVVA are basically flankers. But the others do fairly well - probably better than some of the less performing English stations.

 

[DJ_Perry]

Saying there are too many Spanish stations is racist.

People are too sensitive, thats not what it means at all. You're the one who proposed the idea, in comparison to posters claiming there are too many Top 40 stations. So are those people racist against whites? What about if someone said there are too many Hip Hop stations? Would that equal being racist against blacks? Its a personal opinion, of course they can speak whatever language they choose. But you don't see any Asian speaking stations or Hebrew stations popping up in AZ. It just seems double standard that one particular language gets special treatment in order to market such income, yet its frowned upon make such an observation.

 

[indieradioguy]

The "too-many-Spanish-stations" comment, which doesn't take into account that some of them are de facto "talk radio" (i.e., host/caller as opposed to KTAR's monologue format), could just as easily be there are "too-many-Christian-stations," which I think would be a fairly accurate observation. Nearly all of KJZZ/KBAQ's neighbors are CCM - and there are so many Christian stations on AM that there's even a Catholic-specific option. At a time when Billboard ranks CCM and every major record label and every major movie studio now have profitable Christian marketing divisions, it boggles my mind why CBS or CC or Bonneville hasn't considered flip a station to CCM. Business-wise, Family Life Radio's doing better than KMVP and KDUS combined. (Granted, they'll be flatlined like KKNT after the elections, but still...) And quite frankly, I would rather see more commercialized CCM in this market than another CHR playing the same crap.

I'm all for more Spanish stations, more CCM stations, more country stations - anything that can help fumigate the dial of more frivolous CHR's/MOR's that get PPM the same way Muzak does, as wallpaper.

 

[XMportable]

For the same reason you wouldn't go to Russia or Germany and see almost half the media be in English (or another Language than theirs)

If the market had a heavy proportion of English speakers, they sure would. Or is this an anti-Hispanic rant?

This has nothing to do with race. As a black guy I could argue that there is NO urban AC's geared toward blacks in the metro area it must be racism, but I won't go there. I know its a numbers game like everything else. However, I do think Phoenix is missing out when it comes to being diverse in radio. I feel this way due to personal taste , not racism.
My point is there are some good spanish LANGUAGE ( not race) stations that are doing fine and they are ok. I do think there is an oversaturation of low performing stations that have been around for 20 years and really wonder how come they are not flipped.This hold true for Top 40 stations as well.

Also, this situation exist in markets in other parts of country where spanish speaking people make up like less than 5% of that cities population, the station is underperforming , but they don't seem to ever get flipped..I Again, I realize Phoenix has a legitimate need for about 3 or 4 of it's spanish speaking radio stations, but why the under performing stations???

I c

 

[michael hagerty]

There are more than 4 million people in the metro. Conservative estimate is one-third Hispanic. So that's more than a million. Any market of a million people who all spoke English would have at least 11 (probably more like 30) signals. Why shouldn't there be 11 Spanish-language stations (with different types of music, news, talk and sports) here?

Simply adding up the total number of Hispanics isn't going to explain how many potential Spanish-language listeners there are.

Which is why there are only 11 Spanish-language stations, instead of 30.

 

[DJ_Perry]

Which is why there are only 11 Spanish-language stations, instead of 30.

I've changed my mind...there should be 30. Since there are over a million Spanish speaking people in the State, there should be more emphasis on this target all across the board. Flip all the under performing English stations so they can profit off this huge amount of income. And in order for this to work out, all the advertisers should probably encourage catering to more Spanish speaking clients. Lets show America that AZ is NOT Racist!

 

[XMportable]

Also give me my Today's urban AC Then nobody can say the state is racist ever again.

 

[DJ_Perry]

Fine but it would have to be Spanish Urban

 

[michael hagerty]

Which is why there are only 11 Spanish-language stations, instead of 30.

I've changed my mind...there should be 30. Since there are over a million Spanish speaking people in the State, there should be more emphasis on this target all across the board. Flip all the under performing English stations so they can profit off this huge amount of income. And in order for this to work out, all the advertisers should probably encourage catering to more Spanish speaking clients. Lets show America that AZ is NOT Racist!

Sticking to facts, the latest PPMs show:

* An 11.2 share and cume of 1,387,800 for the Regional Mexican format. Larger than the share and cume for English-language Country in the market.

* A 3.5 share and cume of 516,400 for the Spanish Oldies format.

* A 2.3 share and cume of 354,300 for the Latin Rhythmic format.

* A 1.3 share and cume of 223,000 for the Spanish-language Christian AC format.


That's 10 of the signals (allowing for simulcasts). Looks pretty healthy. The only "underperforming" stations (using all we have to go on, the PPM 6+ numbers) are AMs with serious signal challenges (710's stick is in Black Canyon City, but they still manage a 0.1 and a cume of 21,100. If you've got something that will make 710, 740, 1190, 1400 and 1540 perform better, I'm sure their owners would be happy to discuss it regardless of what language it would be.

 

[DJ_Perry]

Perhaps my humor is not going over so well...I never claimed Spanish isn't billable, in fact, I'm sarcasticly being extreme by saying lets push it to the limit

 

[XMportable]

I like that spanish urban.....flip all those AM spanish channels/ even spanish speaking people can't understand with all the static. Make 'em all urban AC. ;D

 

[XMportable]

Were you really sarcastic DJ Perry... I thought we may have some spanish urbans going for real.

 

[DJ_Perry]

Im sure it exists somewhere

 

[XMportable]

just kidding....I knew....

 

[KOHS]

Perhaps my humor is not going over so well...I never claimed Spanish isn't billable, in fact, I'm sarcasticly being extreme by saying lets push it to the limit

I've run into that problem as well. I thought you were funny, if it helps. ;D