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DAVE's Music Evolving

Neil Millman said:
I said this years ago, a true AAA needs three years to really catch on in the market.

This is a "WIN" now society. Who wants to wait 3 years for anything? NFL Qb's used to sit for 3 years before they played, now they play their rookie year. TV shows don't even make it through the season if they don't produce ratings. Why do we give radio a pass? The River sure caught fire quickly. The truth is the music on DaveFm is not conducive to be a ratings winner...never will. It's niche programming that only appeals to a small percentage of listeners. Someone said the station has decent revenue, not sure if I totally believe that... I haven't seen the numbers though.
 
"The River sure caught fire quickly. The truth is the music on DaveFm is not conducive to be a ratings winner...never will. It's niche programming that only appeals to a small percentage of listeners." - Neil Millman [/quote]

The River caught on for two big reasons:

1/ They played the best music that WZGC and WKLS gave up when they flipped formats, filling a big gaping hole.
2/ 97.1 has a huge signal on the north side where all the aging white baby boomers live. Some Oldies fans were thrilled to have white rock back on the signal even if it wasn't 60's.

Cox will burn out the hits and start drifting down in the rating soon. CBS did spend alot on launching dave, but it was poorly designed and executed. I don't know who thought bus stops would attract a AAA audience. Honestly, I'd like to see dave succeed, but there's a stench about it that will be hard to wash off without spending big money.

Dan Mason, are you ready to do something special in Atlanta again?
 
InTIMadate said:
The River caught on for two big reasons:

1/ They played the best music that WZGC and WKLS gave up when they flipped formats, filling a big gaping hole.
2/ 97.1 has a huge signal on the north side where all the aging white baby boomers live. Some Oldies fans were thrilled to have white rock back on the signal even if it wasn't 60's.

Cox will burn out the hits and start drifting down in the rating soon. CBS did spend alot on launching dave, but it was poorly designed and executed. I don't know who thought bus stops would attract a AAA audience. Honestly, I'd like to see dave succeed, but there's a stench about it that will be hard to wash off without spending big money.

Dan Mason, are you ready to do something special in Atlanta again?

I think bus stops are perfect. I often drive my large SUV past the bus stops pitying the poor people. I see the DaveFm sign and think ahh yes I need more comforting, pretentious safe music to remember why I am more sophisticated then them darn bus riders.

Are so insensitive to think they should instead promote V103.

Dave is dead. I can't see itr being rescued and brought to glorious heights. If you fail with a new image for the first three years accept for your very narrow demo do you really think you can recover like your say the stench has sunk in and a remodel is do.
 
Bus stop advertising is not targeted to bus riders. It's targeted to drivers and pedestrians.

Of course, if a driver is looking at an attractive bus stop ad and the B Money Buzzer goes off, that could be real trouble.
 
I have been listening to Dave since the death of Z-93, and I think the changes will only be a good thing for one of the few commercial FM's in the Atlanta market with real personality. I'm 32, so most of the material on Dave is pretty interesting, while I don't really care for Amy Winehouse (she's highly annoying) I like hearing Depeche Mode, Robert Randolph, etc. Even 99x changed their playlist when Dave got a foothold back in 05. I really hope CBS doesn't molest this custer's last stand of FM radio in Atlanta.

Unless you like Urban, are a teenie bopper, or immigrant, there is nothing decent in market 8 but Dave and maybe 99X as an alternative. That's about all I can tolerate. I like real Jazz and WCLK is a great college station, the new elevator music on 107.5 is vacuous. As far as 97.1 goes, it's the same top-10 hits from Elton John- like a B-98.5 for men. And anything Cox touches becomes a washout toilet bowl within 24 months. Fox 97 was a decent oldies station, still couldn't touch family owned WLKQ in Buford- that was a radio station- sad to see it go.

In the end I agree with what others have said. Consultants and corporate clear channel thinking have killed FM radio. Now with MP3/Ipod, they can't compete for our ears. What do you think I do when Amy Whinehouse or some lame top 40 flatulence starts emitting from my car stereo speakers on 92.9? I hit the SRC button and start playing an MP3 CD of about 300 of my own washouts I'll never hear on any FM station. ::)
 
Wow! Glad you spent the big money on your MP3 player that will break again in two years or less. Doesn't it frustrate you that you're paying good money for a product that is designed to become worthless? At least radio is free.

Your now listening to the results of twnety years of Arbitron recording the listening habits only of the kind of men that would fill out diaries. Are you shocked that dance and weepy AC are winning? Try tuning back in a year and you'll hear a big difference when the PPM produces actual male ratings from men that listen and enjoy rock, talk and humor.

Meanwhile, buy the new Cult, Foo Fighters, Springsteen, Tool or anything else that rocks and let's try to keep the artists alive until Arbitron catches up.
 
"The River sure caught fire quickly. The truth is the music on DaveFm is not conducive to be a ratings winner...never will. It's niche programming that only appeals to a small percentage of listeners." - Neil Millman (http://www.radio-info.com/smf/index.php/topic,81402.40.html)

Not my quote, it's Inside your radio's. Please make sure if you attempt to slam me, you do it correctly. All you left-wing liberal pillow-bitters are trying to group me in with great Americans like Imus, Rush and O'Reilly by mis-quoting me.
 
InTIMadate said:
Wow! Glad you spent the big money on your MP3 player that will break again in two years or less. Doesn't it frustrate you that you're paying good money for a product that is designed to become worthless? At least radio is free.

Your now listening to the results of twnety years of Arbitron recording the listening habits only of the kind of men that would fill out diaries. Are you shocked that dance and weepy AC are winning? Try tuning back in a year and you'll hear a big difference when the PPM produces actual male ratings from men that listen and enjoy rock, talk and humor.

Meanwhile, buy the new Cult, Foo Fighters, Springsteen, Tool or anything else that rocks and let's try to keep the artists alive until Arbitron catches up.

The MP3 deck came with my 2005 Hyundai Elantra, it's made by Kenwood, and it's OEM spec- warranted with the car, which is still under warranty for another 12K miles- and it's been flawless. Has a good FM AND AM tuner too bad there isn't any good RF coming into the front end really worth listening to like there was in times past. I spent some time last night on GRHOF listening to the beginnings of Power 99.7 (now 99X since about 1992?). Man I remember those days, I was 11 years old then- that was radio. It was also a different time.

We didn't have Internet, MP3, Ipod, cellphones with broadband data/streaming media (back then the first handheld phones were the size of bricks, cost a downpayment on a car, and cost 1.50 a min to use- only doctors and dope boys could afford them), heck CD's were just hitting the mainstream. We relied on the radio for our soundtrack at home, in the car, at work, at school, everywhere. Now we are overwhelmed with media choices, one time I recall an appliance company who sold refrigerators with a built in radio cassette player. I laughed, until I was at HH Greg and saw some high end refrigerator with a touch screen, and had a built-in WiFi with media player (think it had an FM radio too). Point is we are in such a saturated market.
When your damn refrigerator or toaster is also a media center device, we have taken it too far.

Personally it sounds crazy but I prefer to listen to the radio and have someone ELSE choosing the tracks- just wish it would be more than 50 songs. Dave-FM is unique because they spend alot of time focusing on artists, and personalities like Margo are awesome, you can tell they get into their stuff. I just wish they would be allowed to have more control. The Sunday morning show on Dave is awesome, things like this draw me BACK to the radio. I grew up listening to Z-93 and 94Q. While some say Russ Davis' Jazz Flavors split the audience- it was a cutting edge program run by people that knew the music. It turned me on to modern jazz, how else would a white boy from "redneck" Smyrna have gotten exposed to the music?

Unique LOCAL programs run by LOCAL people are the only thing going to save this medium from decay. It's how radio started. Someone cue up Queen's "Radio Ga Ga". So on point even 20+ years after Freddie cranked that one out. And now Steve and Vickie are leaving, how sad. I started listening to Steve McCoy on Z-93 when he replaced Ross and Wilson. I was in friggin Kindergarten and I remember that.
 
MRFLASHPORT said:
What do you think I do when Amy Whinehouse or some lame top 40 flatulence starts emitting from my car stereo speakers on 92.9? I hit the SRC button and start playing an MP3 CD of about 300 of my own washouts I'll never hear on any FM station. ::)

I agree with much of your post except for this sentence. Amy Whitehouse's full album is quite good. Another reason to ditch radio overplaying a song that isn't the best on her recording. I'll stick with the album. Maybe people can't ignore her messed up personal life.
 
RoddyFreeman said:
Has anyone else noticed that DAVE-FM is starting to sound like a real AAA station musically? Under Michelle Engel, the station played enough AAA to report to R&R's AAA section. But DAVE sounded far from other AAA stations I've heard.

I think DAVE-FM does take some chances on music, but it's not for everyone.
 
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