Can't see Main Line of course, maybe someone in the biz can tell us how they're doing but... Cox on top with 'HKO and 'HIO but The Eagle is really failing. Down from a 1.9 to a 1.2 now. This format flip is WAY overdue. Channel 999 has sounded better but took a huge hit falling from 5.8 to 4.1 - ouch! Maybe localize it a little more? It doesn't help that Hot 1029 has a live and local contest going on right now. I'd really love to see how Click is doing along with their other 4 stations.
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Dayton Ratings
- Thread starter lovejamminoldies
- Start date
Ratings are in, K99 on top of the pile, pulling the only double digit share in the market, sister station WHIO holds down the #2 spot. Fly has a good book, nearly doubling it's numbers. WROU's "small" signal tops Hot's "big" signal. Channel 999 takes a big hit as does Lite. The Eagle drops below a 1 share. WONE better hope that neither of it's listeners goes on vacation during the next book! Biggest surprise to me was Fly kickin' it up so well. Biggest disappointment, The Eagle...I love bangin' my head on the dashboard to Quiet Riot and AC/DC. Your thoughts?
WROU always seems to do very well, I bet 25-54, they're doing excellent too. Channel is now being semi-programmed by PD, Steven Lewis, the rest being programmed by Premium Choice. Is it me or is Lite sounding SO OLD. I listen to Sunny 95 in Columbus from time to time and it has a Hot AC lean like most AC's do. Maybe try changing it up since that demographic is probably moving over to Big. That is one station I wish was Premium Choice programmed. Click, time to click over.
WONE has tried local talk but it doesn't work and they treat it like it really is a step child in the building. Management still doesn't get it that Sports Radio CAN make money or perhaps they don't care to find out how to do it. After all Cincinnati's 1360 WSAI is a Total waste too.
I challenge anyone to tell me if there is anyone in the building who:
A) Can Program the station where someone wants to listen to it and there are sales opportunties
B) Market it
c) Sell it
You don't sell an AM All Sports station the same way you sell FM Music stations. I have spoken to the people there and they really either Don't Care or just don't know how to do it. I believe it is both points. It is the same thing with their real distant relative they have in Springfield. They don't seem to care about the community and know how to make it work.
What are your thoughts?
I challenge anyone to tell me if there is anyone in the building who:
A) Can Program the station where someone wants to listen to it and there are sales opportunties
B) Market it
c) Sell it
You don't sell an AM All Sports station the same way you sell FM Music stations. I have spoken to the people there and they really either Don't Care or just don't know how to do it. I believe it is both points. It is the same thing with their real distant relative they have in Springfield. They don't seem to care about the community and know how to make it work.
What are your thoughts?
I doubt Main Line will flip Click. They must be doing fine in the demos, although The X is only scoring a 2 share to Click's 1 share with similar formats, although Click leans Hot AC most of the time. The X wins in signal coverage there. They could flip 101.5 to Sports, although Sports on small signals aren't faring well in bigger markets such as Cincinnati, where basically no one listens to 100.3 The Fan with their 0.3 share they "scored" recently. I doubt 95.5 The Game does poorly in the next PPM in Columbus as well. 97.1 The Fan does well b/c of their massive 20,000 watt signal. Signal usually wins.lovejamminoldies said:
CC wins if they are on Lite 94.5 and big 106.5 not to mention they also win with listeners listen to Mix 1077 over Channel 99.9 since they own those 4 signals. WTUE and the X win too. CC has in Dayton what they don't in Columbus the oldies ,AC, Hot AC and CHR along with the rock. All signals with the exception of 106.5 and the frequency swap between 999 and 94.5 have stayed with the same format for years there.
Let's face some facts it was on these postings that people took some cheap shots at Kiss Country. The station made money and did well in Clark and Champaign County as their primary markets. I bet Main Line would love to see those kind of revenue numbers again. Was there room to improve Kiss Country? Sure. BUT it was a bad move going to Click.
Is Click making money - No. It is performing well below Kiss Country's numbers in revenue and audience. If it was still a Radio One station Click would be dead.
K 99 is a good radio station but not a great one. Dayton is big enough for two country music stations but Main Line sure doesn't get it.
For those who favor dumping Click and going ALL Sports please consider this. It is true you can't just put sports on a poor signal FM and be a winner. The Fan in Cincinnati is a good example. You also can't just take WING Programming and run it on AM. I would local in several day parts on the FM nut please don't put WING'S afternoon show on FM. It sounds like a very small market show and Dayton deserves better. WING is doing better and ESPN programming is still a winner.
Main Line needs to wake up and dump the Click. I wonder if the management team in Dayton is pushing coporate for a change or letting them still decide the programming still. They can't believe CLICK will ever turn things around..
Is Click making money - No. It is performing well below Kiss Country's numbers in revenue and audience. If it was still a Radio One station Click would be dead.
K 99 is a good radio station but not a great one. Dayton is big enough for two country music stations but Main Line sure doesn't get it.
For those who favor dumping Click and going ALL Sports please consider this. It is true you can't just put sports on a poor signal FM and be a winner. The Fan in Cincinnati is a good example. You also can't just take WING Programming and run it on AM. I would local in several day parts on the FM nut please don't put WING'S afternoon show on FM. It sounds like a very small market show and Dayton deserves better. WING is doing better and ESPN programming is still a winner.
Main Line needs to wake up and dump the Click. I wonder if the management team in Dayton is pushing coporate for a change or letting them still decide the programming still. They can't believe CLICK will ever turn things around..
alans613 said:
100.3 in Cincinnati actually scored a 0.1 in the most recent ratings book, though I've heard the morning daypart does well in the male demographic. Yes, 95.5 has a 21,000 watt signal, but does not reach downtown, and a lot of folks are probably not aware that they simulcast on 94.1 for that very reason
Sorry Radio 25, Kiss Country isn't coming back. My guess is with your knowledge of what they made and what Click makes that you are a former Kiss Country staffer & currently on the Sales team.Radio 25 said:
My guess is Click is used as a flanker for Fly and to steal listeners from The X. Even though Click may not make much money, it's doing what Main Line wants it to do.
K99 isn't a great station? They're consistently #1 & have been for quite some time and get the format. Had Kiss Country moved closer to the Dayton market, K99 would've done everything to crush it. End of story.
Radio 25 said:
But, if your thought is to return to Kiss Country, you also have to consider the following:
1.) Mainline ticked off ALL of the former station's audience, small though it was.
2.) The tower has been moved. The signal over Springfield and Champaign Country is worse.
3.) Few people within sight of the tower today were fans of the former format and a challenge
to the format leader directly would be an outrageously expensive proposition if Mainline's
owners wanted to do it right.
All three things would seriously jeopardize whether a revamped "Kiss Country" would work. But, who knows...
No I am not a former Kiss Country employee or even in radio. I just have a lot of contacts in the business and check out a lot of stations around the Tri State area.
A couple of my friends listened to the Click and few its not much fun to listen to.
They were not fans of Kiss Country either.
I am just looking at from a point of competition. One Country outlet in a market is not much when you compare it to other markets. Of course, there is an area in Florida that has eight All Sports stations. Go figure how that makes any sense.
A couple of my friends listened to the Click and few its not much fun to listen to.
They were not fans of Kiss Country either.
I am just looking at from a point of competition. One Country outlet in a market is not much when you compare it to other markets. Of course, there is an area in Florida that has eight All Sports stations. Go figure how that makes any sense.
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