R
rbrucecarter5
Guest
teddysmom said:I will not be listening to KLUV during the day anymore.
This is a perfect illustration of why radio is in trouble. It got to its present state slowly - one bad decision at a time, one disenchanted listener at a time. Over the years, it has added up. This sort of thing might have worked a couple of decades ago, radio had a captive audience (except for all those nasty DX'ers). But now - people are drifting off to iPods, satellite, and streaming.
HD not the answer. Radio depends on listener loyalty - a lot of it to DJ's. People don't even know the names of middle managers or owners, much less have loyalty to them. The last owner most people remember is Gordon McLendon, he managed to keep his stations staffed with DJs - many of which we still remember.
Radio can grow again, but it will be by subtraction. Subtract the salary of the corporate beancounter that only knows how to can people, and use the money freed up to hire back top talent. Subtract the salary of the corporate lawyer who fights creativity at every turn, and use the money to hire creative on-air talent. Subtract the salary of some middle level managers, and use the money to hire more on-air talent. Subtract the money shoved down the rat-hole of HD, and put it into engineering of the money making analog signal to be sure it penetrates houses way out in the suburbs and buildings downtown.
Top talent always lands on their feet, and KLUV's loss will be somebody's gain somewhere.