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December 2018 Ratings

S

secondchoice

December 2018 Ratings:

Here are the 6+ ratings:

https://ratings.****************/cgi-bin/rol.exe/arb047


It says it’s the December ratings but 104.7 didn’t show its usual big Christmas bounce. One can only guess it must have an early cutoff around Thanksgiving so Nielson can have a “Christmas” rating period, or there was no significant Christmas bounce for The Fish.

IMHO: If there isn’t a Christmas bounce for somebody playing what could be consider “soft” music in this market, then “soft ac” might have a hard time in this market.

Davis is paying Nielson so they must be gaining some traction in the Hispanic part of the market.


Finally: Can someone tell me how 99x beat 105.7 when it wasn’t on the air. Do the PPM’s pickup steaming programming playing in your earbuds?
 
I can’t remember if this was ever solved but I know it came up. A few of the sites where you pull rating info from has the HD stations listed incorrectly.
 
secondchoice said:
It says it’s the December ratings but 104.7 didn’t show its usual big Christmas bounce. One can only guess it must have an early cutoff around Thanksgiving so Nielson can have a “Christmas” rating period, or there was no significant Christmas bounce for The Fish.
Click to expand...

The December ratings period was November 8 to December 5, which explains why a lot of stations flipped to Christmas in mid November.

The Holiday ratings period begins on December 6.
 
"Finally: Can someone tell me how 99x beat 105.7 when it wasn’t on the air. Do the PPM’s pickup steaming programming playing in your earbuds?"

I believe that while 99X was off the translator, its HD2 station remained on the air. That's why it got ratings.
 
RoddyFreeman said:
"Finally: Can someone tell me how 99x beat 105.7 when it wasn’t on the air. Do the PPM’s pickup steaming programming playing in your earbuds?"

I believe that while 99X was off the translator, its HD2 station remained on the air. That's why it got ratings.
Click to expand...

Is it possible that a HD2 signal got almost a 2 share in Atlanta?

We have seen some of the streams showing up but usually with a 0.1 which I believe David says is a " honorable mention."
 
If the numbers stand, it was a bad month for stations that target women except for The Fish. We'll see what happens when the monthly is reissued.
 
BarryATL said:
They are running the same programming. Is it the choice of the client (Davis) or does Nielson normally combine automatically?
Click to expand...

Single Line Reporting is a client option. Nearly all stations pick it if they have a true simulcast.
 
TheBigA said:
The interesting part to me is they don't say when. Just that they will deliver when a new timetable is available, whatever that means.
Click to expand...

Today's client email from Nielsen says,

"We are currently reprocessing all affected markets and estimate delivery to clients by the end-of-day Monday December 31st. December Weeks 1, 2 and 3 were not affected by this issue. We are investigating the root cause and will share more information when it becomes available."
 
RoddyFreeman said:
If the numbers stand, it was a bad month for stations that target women except for The Fish. We'll see what happens when the monthly is reissued.
Click to expand...

Let's keep in mind that Nielsen has apparently not changed the very strict reissue policy inherited from Arbitron: if the rank of any station changes, the book will be reissued. So even if there was a 0.1 difference somewhere that changed one station's rank, they are obliged to reissue.
 
Last edited:
BarryATL said:
Did anything really change?
Click to expand...

Yes, but you would not see it in the 12+ share report.

A processing glitch caused two days in Week 4 to be "lost" (it actually just did not get linked to stations). So the AQH persons for the week could have been as much as 28% lower and cume might have been affected, too.
 
Are WWPW (iHeart), WSTR (Entercom) and WNNX (Cumulus) just in ratings slumps or are they there to stay? CHR, Hot AC and Classic Rock, neither of those are very groundbreaking today. How long are owners willing to prop them up? Could one or all three possibly flip? I think chances are more likely, considering they all are not under the same umbrella. Stay tuned!
 
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