December 2022 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the December 2022 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the December 2022 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?

 

[pjc1961]

Covering the period from Thu. 11/10/2022 thru Wed. 12/7/2022,
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49
AllAccess.com Research Director Inc/XTrends Demo Rankings Analysis:
Scroll down to see San Francisco market - Dec. 2022 Demo Rankings

Age 25-54: 1. KOIT 2. KQED 3. KISQ 4. KMVQ 5. KIOI 7. KYLD
Age 18-34: 1. KOIT 2. KMEL 3. KYLD 4. KIOI 5. KRZZ 6. KMVQ 8. KRBQ (down from #8)
Age 18-49: 1. KOIT 2. KMVQ 3. KIOI (up from #8) 4. KISQ 5. KMEL 7. KYLD (down from #3)

 

[RadioJunkieMike]

Always interesting how KOIT's huge Xmas bump doesn't seem to take significant audience away from anyone else.

 

[davideduardo]

Always interesting how KOIT's huge Christmas bump doesn't seem to take significant audience away from anyone else.

It's "bonus listening" caused by people listening more than usual, often in moments and places where normally they would not listen.

 

[Daryl Lynn L.A.]

KOIT, owned by Bonneville, is popular here because they promote the station as being perfect for "workplace music". It's a good advertising strategy. Their signal is strong in the Bay Area, and they have a booster station nearby that increases the signal where I am in the East bay. The businesses that I frequent, like the local auto mechanic, hair salon, nail salon, etc., all are tuned to KOIT. Right now, they're playing "Poker Face" by Lady Gaga as an example of their programming. Their music selection is not very remarkable, but they are very well known for having something that appeals mostly to everyone. JMO.

 

[victorres43]

KOIT, owned by Bonneville, is popular here because they promote the station as being perfect for "workplace music". It's a good advertising strategy. Their signal is strong in the Bay Area, and they have a booster station nearby that increases the signal where I am in the East bay. The businesses that I frequent, like the local auto mechanic, hair salon, nail salon, etc., all are tuned to KOIT. Right now, they're playing "Poker Face" by Lady Gaga as an example of their programming. Their music selection is not very remarkable, but they are very well known for having something that appeals mostly to everyone. JMO.

KOIT also is fine tuned to the demographics of the Bay Area. Not loaded with classic rock like some ACs (e.g. KDGE, KCKC), but they do sometimes play some 00s R&B acts like Ne-Yo. And they still play the typical 80s/90s soft AC fare, if occasionally.

Not as vanilla, even though KOIT is owned by Bonneville.

 

[Daryl Lynn L.A.]

KOIT also is fine tuned to the demographics of the Bay Area. Not loaded with classic rock like some ACs (e.g. KDGE, KCKC), but they do sometimes play some 00s R&B acts like Ne-Yo. And they still play the typical 80s/90s soft AC fare, if occasionally.

Not as vanilla, even though KOIT is owned by Bonneville.

Agreed, I have heard 00's R&B on KOIT. - Daryl

 

[Radiopaw]

Wow, 1.1 KITS…

 

[Alan Smithee]

Dead 105.

So KOIT being #1 was due to the yearly Christmas music thing? I'd love to see someone dare to do that year-round.

 

[Loverofradio]

Wow, 1.1 KITS…

Classic alternative live 105 would fix that

 

[victorres43]

Classic alternative live 105 would fix that

The return of 99X in Atlanta seems promising, but we have to see if it will be a hit for the long term. If it is, I guess we can welcome back Live 105.

 

[MarkW]

I think a return of KOME would be 100x better!