Deloitte Study on Gen Z viewing habits

[Don CT]

No, I posted a Hollywood Reporter report about a Deloitte study on Gen Z viewing habits that---if you click on the link and read it, in paragraph three says:


"The survey finds that 56 percent of Gen Zs and 43 percent of millennials surveyed find social media content “more relevant than traditional TV shows and movies”


56 is not 100. 43 is even less.

Viewing habits are changing across the board. Traditional media is not on top anymore. The only real time viewing are news and sports. And even goose numbers are not as high as in the past.

The younger generation don’t watch the way their elders did. Long gone are the days of everyone huddling up to the TV in the living room to watch Ed Sullivan.

Everyone wants things the way they were, where radio had huge numbers and it was just the big 3 networks. There is more content to draw away people’s attention. And you don’t have to watch it live or miss out on anymore.

 

[michael hagerty]

Everyone wants things the way they were, where radio had huge numbers and it was just the big 3 networks.

Again, blanket statements are doomed to fail.

I don't want that. A lot of people don't want that.

Do yourself a favor and work really hard not to say "Everyone", "Nobody", "Never", "Always" and "Only".

 

[Don CT]

Again, blanket statements are doomed to fail.

I don't want that. A lot of people don't want that.

Do yourself a favor and work really hard not to say "Everyone", "Nobody", "Never", "Always" and "Only".

What’s blanket about that, viewing habits are changing. You can’t deny that we are in a new world.

 

[CTListener]

What’s blanket about that, viewing habits are changing. You can’t deny that we are in a new world.

🙄

 

[michael hagerty]

What’s blanket about that, viewing habits are changing. You can’t deny that we are in a new world.

I don't want to be unkind if I'm dealing with a legitimate cognitive disability, but I didn't respond to your comment that "viewing habits are changing across the board". Here's what I was responding to, and it shows the exact quote in which you make a blanket statement:



And my second line makes it clear what I was responding to.

This is SO not hard, unless you're deliberately arguing in bad faith.

 

[Don CT]

I don't want to be unkind if I'm dealing with a legitimate cognitive disability, but I didn't respond to your comment that "viewing habits are changing across the board". Here's what I was responding to, and it shows the exact quote in which you make a blanket statement:

View attachment 8965

And my second line makes it clear what I was responding to.

This is SO not hard, unless you're deliberately arguing in bad faith.

Your whole thread starting with Gen Z viewing habits are changing. I’m basically agreeing and you are saying I’m wrong.

 

[michael hagerty]

Your whole thread starting with Gen Z viewing habits are changing. I’m basically agreeing and you are saying I’m wrong.

Do you understand how the quote function works in these posts?

Do you remember writing "Everyone wants things the way they were, where radio had large numbers and it was just the big 3 networks."?

Because that is the quote I was responding to.

And no, you're not agreeing with the thread. The study in the original post showed:

" 56 percent of Gen Zs and 43 percent of millennials surveyed find social media content “more relevant than traditional TV shows and movies”

And you---the first time I cautioned you about blanket statements, said:

"This generation doesn’t watch TV. They watch YouTube and TicTok."

If 56 percent of Gen Z finds social media content more relevant than traditional TV shows and movies, that means 44 percent of Gen Z sees it the other way around---they find traditional TV shows and movies more relevant than social media content.

And they would only find that---by watching TV.

 

[Don CT]

What is the main point you are making in this thread, are guy saying that Gen Z is watching more traditional TV or less?

 

[Don CT]

Let’s just keep this rat hole opened at this point.

From your OP article.

The survey finds that 56 percent of Gen Zs and 43 percent of millennials surveyed find social media content “more relevant than traditional TV shows and movies,” and roughly half feel a stronger personal connection to social media creators than to TV personalities or actors.

And what did I say, Gen Z are not watching traditional TV and would rather watch TikToc and YouTube.

 

[michael hagerty]

What is the main point you are making in this thread, are guy saying that Gen Z is watching more traditional TV or less?

I didn't have a main point. I shared a Hollywood Reporter article about a Deloitte study on Gen Z viewing habits nine days ago because I thought it might be of interest.

The first time I felt I needed to comment was yesterday when you said:



If you don't see the difference between a generation "not watching" TV and watching it less, I can't help you. If you can't see the exaggeration in that and in "Everyone wants things the way they were, where radio had huge numbers and it was just the big 3 networks", then I think you've answered my question about cognitive issues.

 

[michael hagerty]

Let’s just keep this rat hole opened at this point.

From your OP article.

And what did I say, Gen Z are not watching traditional TV and would rather watch TikToc and YouTube.

Math is hard, but roll with me here. 56 percent of Gen Z finding social media content more relevant than traditional TV shows and movies is not 100 percent of Gen Z finding that.

So you can't say "Gen Z are not watching traditional TV" for two reasons---one, the other 44 percent would then feel traditional TV shows and movies are more relevant than social media content. And two, of the 56 percent who find social media content more relevant than traditional TV shows and movies, there's nothing in there that says they never watch traditional TV shows and movies as a result.

 

[Don CT]

Math is hard, but roll with me here. 56 percent of Gen Z finding social media content more relevant than traditional TV shows and movies is not 100 percent of Gen Z finding that.

So you can't say "Gen Z are not watching traditional TV" for two reasons---one, the other 44 percent would then feel traditional TV shows and movies are more relevant than social media content. And two, of the 56 percent who find social media content more relevant than traditional TV shows and movies, there's nothing in there that says they never watch traditional TV shows and movies as a result.

56% is more than half of GenZ not caring about traditional TV. Thats a big percentage when advertising news those eyeballs.

 

[michael hagerty]

56% is more than half of GenZ not caring about traditional TV. Thats a big percentage when advertising news those eyeballs.

Do you legitimately not understand or see the difference between "Gen Z" and "56 percent of Gen Z" or are you just screwing with us?

 

[Don CT]

Do you legitimately not understand or see the difference between "Gen Z" and "56 percent of Gen Z" or are you just screwing with us?

56% of Gen Z are not watching traditional TV. Thats not hard to debate here.

This is your thread why are you arguing with something you posted.

 

[michael hagerty]

Literally anybody else take over if you have the patience---I'm thisclose to getting a stern warning from Lance.

 

[davideduardo]

56% of Gen Z are not watching traditional TV. Thats not hard to debate here.

“Not caring” is different from “not watching”. It means that people in that group do not attach as much importance to it as to new media sources. It does not necessarily mean that they do not use that source. We do not have a figure on that, so we cannot make a conclusion.

This is your thread why are you arguing with something you posted.

That makes no sense.

 

[Don CT]

“Not caring” is different from “not watching”. It means that people in that group do not attach as much importance to it as to new media sources. It does not necessarily mean that they do not use that source. We do not have a figure on that, so we cannot make a conclusion.

That makes no sense.

Gen Z is watching less traditional TV and would rather get their content from Social media. That’s the article.

With Gen Z, they spend 54 percent more time — think of it as about 50 minutes a day, on average — more on their social platforms, and they spend about 43 minutes a day less in traditional TV and media.

 

[tall_guy1]

No, I posted a Hollywood Reporter report about a Deloitte study on Gen Z viewing habits that---if you click on the link and read it, in paragraph three says:


"The survey finds that 56 percent of Gen Zs and 43 percent of millennials surveyed find social media content “more relevant than traditional TV shows and movies”


56 is not 100. 43 is even less.

Millennial and gen Z are different groups though. I'm part of the millennial group at age 32, and remember back in school a lot of kids would watch things like The Office and the last few seasons of Friends. Those types of shows started going away into the '10s, so it makes sense why Gen Z never had an attachment to must watch TV or the medium as a whole.

 

[radiofan2023]

This thread is more entertaining than any tv show

 

[tall_guy1]

“Not caring” is different from “not watching”. It means that people in that group do not attach as much importance to it as to new media sources. It does not necessarily mean that they do not use that source. We do not have a figure on that, so we cannot make a conclusion.

That makes no sense.

What his point is that YouTube (,is actually the largest streaming service of all, beating Netflix)and TikTok are what Gen Z primarily watch and "TV shows" are less. The point of the OP is primarily that, yet the OP plays devils advocate on his own thread. And phrases like "no one" or "everyone" are hyperbolic....I am on the spectrum and know that much.