Deloitte Study on Gen Z viewing habits

[michael hagerty]

What his point is that YouTube (,is actually the largest streaming service of all, beating Netflix)and TikTok are what Gen Z primarily watch and "TV shows" are less. The point of the OP is primarily that, yet the OP plays devils advocate on his own thread. And phrases like "no one" or "everyone" are hyperbolic....I am on the spectrum and know that much.

Thanks for sharing about your being on the spectrum. I'm trying to be respectful of that.

Again:

I am NOT playing devil's advocate on my own thread. The Deloitte study shows 56% of Gen Z respondents find social media more relevant than traditional TV or media. I shared it as a point of interest, and gave no opinion about it.

Since yesterday, I have simply noted that it does NOT say, contrary to a post from Don CT, that Gen Z "doesn't watch TV", and, as he's made other blanket statements ("Everybody wants...") corrected those as the facts show otherwise. Period.

Given that both my and @DavidEduardo 's attempts at logic seem to be falling on deaf ears, enough---at least from me.

 

[tall_guy1]

Thanks for sharing about your being on the spectrum. I'm trying to be respectful of that.

Again:

I am NOT playing devil's advocate on my own thread. The Deloitte study shows 56% of Gen Z respondents find social media more relevant than traditional TV or media. I shared it as a point of interest, and gave no opinion about it.

Since yesterday, I have simply noted that it does NOT say, contrary to a post from Don CT, that Gen Z "doesn't watch TV", and, as he's made other blanket statements ("Everybody wants...") corrected those as the facts show otherwise. Period.

Given that both my and @DavidEduardo 's attempts at logic seem to be falling on deaf ears, enough---at least from me.

Hm....well, maybe they watch both but like the stuff on social media better. In any case, looks like it slowly is becoming more of a problem for traditional broadcasters for sure.

 

[michael hagerty]

Hm....well, maybe they watch both but like the stuff on social media better.

That is literally what the survey says.

The survey finds that 56 percent of Gen Zs and 43 percent of millennials surveyed find social media content “more relevant than traditional TV shows and movies,” and roughly half feel a stronger personal connection to social media creators than to TV personalities or actors.

“Think about the war for people’s attention and time that exists today, between traditional media and social media,” says China Widener, vice chair of Deloitte LLP and U.S. technology, media and telecom leader, in an interview with The Hollywood Reporter. “With Gen Z, they spend 54 percent more time — think of it as about 50 minutes a day, on average — more on their social platforms, and they spend about 43 minutes a day less in traditional TV and media. So when you just think about it in the context of where they’re spending their time, are they using both service types? Yes. But they are spending more time in the social media platforms than they are on the traditional platforms.”

That has been there since nine days ago---the first post in this thread---the first and third paragraphs of the linked article.

All anyone had to do was read and comprehend it.

FFS.

JFC.

Member FDIC.

 

[CTListener]

This thread is more entertaining than any tv show

You need to learn not to use the word "any."

 

[michael hagerty]

You need to learn not to use the word "any."

I owe you a beer.

 

[AMRadioGuy]

I'm a relatively young guy here (23). A couple of years ago, while I was still in high school, my folks got rid of cable. I don't even know what they replaced it with (they replaced it with something because they still watch TV) because I have literally not turned a TV on in the house since then aside from a couple of times when I connected my laptop up to watch a movie. That's it.

My video consumption is pretty much entirely YouTube. I watch guys like Andrew from Parlogram, who makes great videos about the Beatles and other groups. I watch Techmoan's videos about classic tech, much of which fell through the cracks. I watch Antenna Man and Technology Connections.

Oh, and I watch old interviews from the Dick Cavett show and other programs like that along with performances from Ed Sullivan, the Glen Campbell Goodtime Hour, etc.

My point is this: I don't consume much video content that's put out by big fish. It's all either stuff that the big fish put out half a century ago or independent small content creators.

To the fellow here who made a comment about professionalism: most of the guys I watch have no problem putting out quality content. Actually, I think the big fish are struggling to get some of the top talents because they can't pay what the talent would make just doing their own thing. The content created by the folks I watch is (in my opinion, of course) far more entertaining and creative than the stuff put out in general by the big fish.

While the specific stuff I'm watching isn't typical of a 23-year-old, I think overall my viewing habits are somewhat in line with what I observed at college, etc.

 

[radiofan2023]

I’ve lived with Gen Xers and fellow millennials and they all streamed shows. The only people I’ve known who had cable or satellite were my brother (I think it was cheaper for him to bundle cable & cable internet than to just get cable internet), my parents and grandparents, and they all dumped it a few years ago. If they’d had the ability to get faster internet, then my grandparents may have dumped satellite sooner, but since they lived on a farm, satellite TV was their only option.

 

[michael hagerty]

I’ve lived with Gen Xers and fellow millennials and they all streamed shows. The only people I’ve known who had cable or satellite were my brother (I think it was cheaper for him to bundle cable & cable internet than to just get cable internet), my parents and grandparents, and they all dumped it a few years ago. If they’d had the ability to get faster internet, then my grandparents may have dumped satellite sooner, but since they lived on a farm, satellite TV was their only option.

I posted our viewing habits earlier today. To be honest, the moment MSNBC is available to stream live 24-7 (which may happen after the spinoff from NBC), I'll probably finally ditch cable.

 

[boombox4]

Wow. Talk about moving the goalposts.

When discussing mass media -- or just media as it's all become, being that with the internet all media is 'mass' -- the goalposts are important, definitions are important. Because the nature of all media is changing. Spotify probably has more in common with the cassette player in my car, or the playlist on my MP3 player, than KISW, but it's now called 'radio'. So when discussing these things, definitions of what you're talking about are important.

Mr. Hagerty is correct in that if you asked anyone, of any demo, what they were doing when they were watching their living room flatscreen -- regardless of the programming source -- they'd say "watching TV". But what comprises "TV" today is vastly different from what it was when everyone at work in 1992 was watching Seinfeld. With the internet, when it comes to the actual programming, there is much more fragmentation, and less consensus, which I think was TallGuy's point he was trying to make. Individual shows don't have the same wide-ranging popularity across demographic divides that they used to. The nature of video consumption has changed, because with the internet there are millions more choices.

Either way, according to the article linked in the original post, the majority of Gen-Z (almost 6 out of 10) find social media more relevant, or more compelling, than what anyone here wants to call TV or 'movies', unless TikTok, YouTube, and X clips are 'TV' and 'movies', too. Maybe they are. It looks like that's what they are to Gen-Z. It may be that social media content creators are replacing the shows you see on all the streaming channels listed upthread.