Full article is online now:
http://digboston.com/think/2010/11/whos-your-santa/
Parts about the possible "deal" (sounds like speculation still) clipped from The Dig here:
THE NEVER-ENDING BLATHER of Boston sports talk radio has been a hot topic of late as WBZ-FM‘s 98.5 station, “The Sports Hub,” has started to dominate the land of chattering idiots. For years, the king of call-in complaining in Boston was WEEI, which is on the AM dial at 850 kHz. WBZ, however, is on the FM dial, thereby making it not sound like an irritated toaster. The Sports Hub was introduced in August 2009 to great fanfare and has since started to corner the market on nannering nincompoops.
Most recently, it was reported that WBZ The Sports Hub had overtaken the goliath-like WEEI in both the morning and afternoon drive times.
If our grapevine is right [ripe!—Ed.], all that is about to change.
Entercom, who owns WEEI-AM 850, is quickly moving on a plan to buy WFNX-FM 101.7 from the Phoenix Media/Communications Group. From there, the rumor is they will flip that with WMKK-FM 93.7 (otherwise known as “Mike FM,” aka Media Farm’s favorite radio station) and put WEEI on the FM dial at 93.7FM. This will lead to a few things:
1. WEEI avoids the broken toaster syndrome.
2. The Sports Hub has another crowd of tantrum-loving, wife-beating cavemen to fight with over its FM ratings.
3. The Sports Hub will have to change more than a few reels of radio IDs, which claim FM dominance, and …
4. Media Farm will no longer tune in to 101.7FM to play its favorite drinking game: “Foo Fighters or MGMT?”
WEEI is the broadcast radio partner of the Boston Red Sox and the Boston Celtics. The Sports Hub, meanwhile, has the New England Patriots and the Boston Bruins. The move should be timed to premiere sometime after the Bruins win the Stanley Cup and just before the Red Sox start their season of suck.
To us, all it means is that PM/CG is eager to sell off its ailing properties and we will have to change the radio preset on button number one. Bummer.