Did someone say colossal failure

[Walter Graff]

Thank God for internet searches Dave. It really makes you sound like you are an expert.

Very simply the success of the JACK style format happened on local and internet scales. Mom and pop compared to CBS. CBS will fail because as a huge conglomerate, it is out of touch with mom and pop needs and styles, or should I say what has made many of the JACK style internet radio stations that found niches because it was not being controlled and program with big brother. CBS being a big boy expects big billing. They will not get it with their venture. Sure at first they will get everyone on board, but once folks see that internet radio doesn't have the legs that all the bloggers say it will, it will be a different story. Come back to me in a year and let's see how successful CBS is. MY take is based on CBS' need ot make a lot of money, that it will be considered less than stellar even though if it was a mom and pop organization doing it, it would be a success.

 

[adma]

Sure at first they will get everyone on board, but once folks see that internet radio doesn't have the legs that all the bloggers say it will, it will be a different story.

Just because bloggers say terrestrial radio is DOA doesn't mean it's on behalf of internet radio. Rather, it's on behalf of the internet, period.

Basically, you're preoccupied with a mass-appeal universe centered upon (or based upon that centered upon) terrestrial radio, in an era when the masses said radio draws are getting uglier, stupider, older, and smaller, when they aren't getting more "ethnic"...

 

[davideduardo]

Thank God for internet searches Dave. It really makes you sound like you are an expert.

Actually, I had been following the Jack format development in Canada via Broadcaster (the Canadian magazine) since the early part of this decade. Since the CRTC there requires format changes to be submitted for approval, it is rather public news when a station flips... and the ratings are available in good detail since the BBM there is broadcaster owned.

Very simply the success of the JACK style format happened on local and internet scales.

No, not at all. The Internet stream was a source of inspiration for the folks who developed it in Canada as a major market radio format. Since all radio is essentially local there is no difference between the Canadian and the US success of Jack. Obviously, in some markets the success has been greater than others as is true with all local radio.

Mom and pop compared to CBS.

Of about 40 "true" Jack stations, only 7 are owned by CBS. Others in places like San Diego, Baltimore and Denver, are not CBS... yet thery are in major top 20 markets. Hardly mom and pop.

CBS will fail because as a huge conglomerate, it is out of touch with mom and pop needs and styles, or should I say what has made many of the JACK style internet radio stations that found niches because it was not being controlled and program with big brother.

CBS has had Jack in LA for over 3 years, and it is the #1 25-54 non-Hispanic station in the market. That is hardly failure. In any case, the original success of Jack was on FM, in Canada... not on the internet. Just because a format originated in places like Winnipeg or Vancouver does not make it any less significant.

CBS being a big boy expects big billing.

And they are getting it with the Jack's they have, in most cases. In LA, they have one of the top 5 or 6 billing stations in the entire country and it is a Jack licensee.

They will not get it with their venture. Sure at first they will get everyone on board, but once folks see that internet radio doesn't have the legs that all the bloggers say it will, it will be a different story.

But we are not talking about the internet here. Jack, for CBS, is an on air radio format on terrestrial radio... as it is for the other roughtly 35 Jack FMs in the US.

Come back to me in a year and let's see how successful CBS is. MY take is based on CBS' need ot make a lot of money, that it will be considered less than stellar even though if it was a mom and pop organization doing it, it would be a success.

I think all the CBS Jack's have been in the format since some time in '05 so some are going into their fourth year.

 

[spilot113]

People listening at work will be more likely to listen to out-of-market stations online.

And CBS is supposed to sit back and not play in this arena?

First content. Like radio it gets board real fast. Trying to make internet work simply because it is new and everyone is getting in to computers is not a reason. If a supermarket said they were going to sell milk differently by putting freezers in front of everyones house, it doesn't mean they'd sell more milk, just that it will be a different way for folks to get it. they'd soon find out that it cost them too much and they aren't increasing sales simply because of the milk. You have to sell something new.

Well, first, giving people another and maybe easier way to receive the content isn't such a bad idea.

Second, they are indeed selling more milk. Online, more and more stations have multiple streams.

Third. there is more milk being sold, as there are new revenue streams to tap when stations are online.

>> Some say internet radio will grow tremendously. I don't see that happening.

The "clock radio" on the bedside didn't happen overnight...but now virtually everyone sleeps with a radio a few feet from them...

The "work radio" didn't happen overnight. But almost everyone now has a radio at work.

Computers will be the next "work radio"....and in most cases, it's provided by their employer!

Cell Phones will be the next "transistor radio" that will take advantage of streaming internet audio.

...and CBS internet radio with all its cool customizations and single players is fun but will loose its audience once the hype wears off.

Then they'll have new features and customizations that will be cool and wow people. The model is constantly moving. It's not stagnant....but the first thing to do is get on the bus....

It's amusing that people think that everything will either change overnight...or it's a colossal failure.

Those of us who lived thru the transition to FM know that it all takes time. Radio for most listeners is an afterthought.

 

[leethalweapon]

People listening at work will be more likely to listen to out-of-market stations online.

In my case, out of country ;D.